Andy Black
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Ever created a thread and been mad or disappointed there’s no views or engagement?
I’ve posted videos to watch them sink like a stone. I don’t get mad though, I just wonder why.
Below is my brain dump of what I’ve learned from creating threads to watch them sink without a trace, slowly get traction over the years, or take off (often unexpectedly). Kinda like releasing products to the market right?
I’m curious... what have you learned from posting threads in the forum?
What advice would you give to a new member?
Andy
1) Be curious, not furious.
Take the emotion out. Create it, publish it, observe what happens.
2) Are you asking for engagement?
3) Want more engagement?
Want to start a conversation around the topic? Want more eyeballs?
4) Want more meaningful engagement?
5) Tag people?
6) Change things up
7) Forum members don’t want to watch videos.
What’s your tips?
(Post inspired by throw-away comment here.)
I’ve posted videos to watch them sink like a stone. I don’t get mad though, I just wonder why.
Below is my brain dump of what I’ve learned from creating threads to watch them sink without a trace, slowly get traction over the years, or take off (often unexpectedly). Kinda like releasing products to the market right?
I’m curious... what have you learned from posting threads in the forum?
What advice would you give to a new member?
Andy
1) Be curious, not furious.
Take the emotion out. Create it, publish it, observe what happens.
- Will people click through?
- Will they watch/listen to what you linked to?
- What can you do to sell the click to open the thread?
- What can you do to sell people on watching/listening? (Without misrepresenting the content and being too click-baity).
- Is it because you think it’s good but it’s not what the market wants?
- Does the market need it but not want it?
- Is the market aware they even have this problem you’re solving for them?
2) Are you asking for engagement?
- Do you have CTAs?
- Are you even asking people to click/view/listen?
- Are you asking people to come back and post their main takeaway or what they will do different going forward?
3) Want more engagement?
Want to start a conversation around the topic? Want more eyeballs?
- Ask a question?
- Make it simple to *start* answering. How about a binary question (with a yes/no or some other black/white reply)?
- Don’t ask too many questions (less is more when it comes to CTAs).
4) Want more meaningful engagement?
- Reply to the replies. Dig deeper. Find the why behind the responses.
- Fan the flames, or create a safe environment for discussion? I prefer to be non-judgemental, but controversy can help keep conversations going. (Not my style though.)
5) Tag people?
- Who would this help?
- Who would this appeal to?
- Who talks about this a lot already?
- Who has credibility and authority on this subject?
- Who has a (good) following on this subject that will see the thread if they comment on it?
- For heavens sake, do this sparingly! Do it because it genuinely helps someone to tag them, or you think they have something worthwhile to add to the conversation. Give *them* a platform for *their* message.
- Whatever you do, don’t tag people to be self-serving!
6) Change things up
- If it’s worth it, bump the thread with additional info or thoughts.
7) Forum members don’t want to watch videos.
- We’ve really got to sell people on watching videos... especially if it’s over 5 minutes long!
- Go read some @Lex DeVille copywriting threads to learn how to sell the click.
- Go read @Fox YouTube threads to see how he gets you to watch videos without any hard selling.
- (See what I did there?)
What’s your tips?
(Post inspired by throw-away comment here.)
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