Main question
We're trying to evaluate how much it would be worth to pin a sponsored post for a day, a week or a month.
Details
I help manage a 20K+ facebook group, consisting of female entrepreneurs.
Stats first. Here's our average over the last 60 days:
We get ~750 comments per day
We get ~45 posts per day that are accepted through our moderation team.
We get ~17 new members everyday (on the rise at ~21.5 in the last month).
We have ~87.1% active members.
~8000 active members daily.
91% of all our members are French Canadian.
98.8% of our members are females.
The goal of the group is to regroup serious female entrepreneurs and share knowledge, trade services, etc.
ie.: When a woman searches for a local design service, she posts it in there.
When a woman needs help with her taxes, has questions about laws, etc. (there's lawyers in the group) they post in the group.
People are allowed to do marketing only once every 14 days: when the daily topic is about marketing (and they can only do so by posting a comment beneath that post). This prevents spam and keeps posts quality and engagement high.
We have absolutely zero experience in evaluating this kind of thing. I was thinking about CAD$500/week (US$375) or CAD$2500/month (US$1880), considering the highly targetted niche and the really high amount of interaction in the group.
The monthly fee is higher than the proportion, considering it would prevent 3 other potentially different entrepreneur to show their ad. Does it make sense ?
What do you guys think ? I know I saw a thread somewhere about somebody purchasing a facebook group (was it Fox ?). I can't find it using the search function.
It's slightly different than selling the group itself, but I'm all ears for any suggestion or question you guys may have !
We're trying to evaluate how much it would be worth to pin a sponsored post for a day, a week or a month.
Details
I help manage a 20K+ facebook group, consisting of female entrepreneurs.
Stats first. Here's our average over the last 60 days:
We get ~750 comments per day
We get ~45 posts per day that are accepted through our moderation team.
We get ~17 new members everyday (on the rise at ~21.5 in the last month).
We have ~87.1% active members.
~8000 active members daily.
91% of all our members are French Canadian.
98.8% of our members are females.
The goal of the group is to regroup serious female entrepreneurs and share knowledge, trade services, etc.
ie.: When a woman searches for a local design service, she posts it in there.
When a woman needs help with her taxes, has questions about laws, etc. (there's lawyers in the group) they post in the group.
People are allowed to do marketing only once every 14 days: when the daily topic is about marketing (and they can only do so by posting a comment beneath that post). This prevents spam and keeps posts quality and engagement high.
We have absolutely zero experience in evaluating this kind of thing. I was thinking about CAD$500/week (US$375) or CAD$2500/month (US$1880), considering the highly targetted niche and the really high amount of interaction in the group.
The monthly fee is higher than the proportion, considering it would prevent 3 other potentially different entrepreneur to show their ad. Does it make sense ?
What do you guys think ? I know I saw a thread somewhere about somebody purchasing a facebook group (was it Fox ?). I can't find it using the search function.
It's slightly different than selling the group itself, but I'm all ears for any suggestion or question you guys may have !
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