How to Get 46,000 People to Pay You $1 per month

[Rem]

Hypothetical situation...


The criteria is that you can easily reach over 46,000 people in your niche even though not all will be receptive of course. What could you provide most of those people with that is of value where they would pay at least $1 per month?

I know this is vague. So, let's say this....

Most people in your niche knows who you are but you offer something that only a few people will use, therefore not really tapping into the full potential of your audience. You realize that although people know who you are and what you do, very little of them are actually your client.

You also realize that it is time to develop a product or service of high value that can be offered at an extremely low price. What sort of thing could you provide these people??

 

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[CarrieW]

I find it hard to come up with specific idea without specifics...

I would (with limited knowledge of your niche) put together a members only area where they could find tools and or products that they can use or access for free(with membership of course)

 

[Rem]

Nice one. So for $2 per month or $20 per year... have unlimited access to my community where I will provide tools to earn money online... share thoughts and ideas... and so on and so forth...

Maybe provide coupons and discounts in the specific niche... Kinda like slickdeals but industry specific??

 

[CarrieW]

the more value inside you can provide the higher the membership fee.

also i think that $1 price point is a bit too low. you may want to do a 4.95 or 3.95 or something.

you could have 2 lvls of membership. for 2 different price points. one a basic view where they can use some stuff but see everything without having access to it. and then the top tier where they get anything and everything inside.

theres alot of ways to set something like this up.

If you regularly promote products the top tier would get an auto discount of 5-10% where the bottom tier would pay full price ect...

 

[Rem]

Great ideas. I like it. If I were to do this I wonder what script would work best to run this sort of community.

The other thing is... my niche is very unique and non-techie type. You sort of have to lead them to the on button to the computer and show them how to click on the link LOL

No it's not that bad but there are plenty of them around but still haven't learned a lot of the new and improved stuff. I am trying to think of something that works well and just re-package it to market to my niche. Instead of reinventing the wheel, I just take the wheel, change the colors, size, etc and make it work.

I am trying to brainstorm some ideas...

 

[CarrieW]

then you want to play up on that... that its soo easy all they have to do is join your membership club and it will be as easy as pushing a button...

feel free to bounce anything off me you like. I will give honest feedback.

oh and btw just fyi I am no expert or even close on any of this it just kinda popped into my head. there are a few legit web made people here that you may want to chime in b4 you go running with anything...

 

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[lightweight99]

disregard, I see this going elsewhere

 

[bflbob]

Sounds like a $.99 iPhone App might be the answer.

 

[EastWind]

$1 after profit or before profit?

 

[michael]

Stars turn Russian into $100m tsar - The West Australian

This guy runs ads on night time tv pushing subscriptions to premium mobile data service subscriptions.

He offers people the ability to download ringtones, wallpapers, games and gimmicks for their phones (the products are total trash but somehow people lap it up).

In the small Australian market has 60,000 customers for $6 per week and charges more when people choose to download a product.

There is plenty of people who push this crap on the internet but since I have been in Canada and the USA for the past few weeks I have seen nobody pushing it on the tv so maybe it is a market worth exploring.



How to get people to pay you and what product they would pay this fee for are two very different things and the former would vary depending on your product.

 

[kwerner]

Hypothetical situation...


The criteria is that you can easily reach over 46,000 people in your niche even though not all will be receptive of course. What could you provide most of those people with that is of value where they would pay at least $1 per month?

I know this is vague. So, let's say this....

Most people in your niche knows who you are but you offer something that only a few people will use, therefore not really tapping into the full potential of your audience. You realize that although people know who you are and what you do, very little of them are actually your client.

You also realize that it is time to develop a product or service of high value that can be offered at an extremely low price. What sort of thing could you provide these people??

Read this thread first, if you haven't already. MJ would probably say that this is where your focus needs to be.
Good luck to you!

 

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[Rem]

Read this thread first, if you haven't already. MJ would probably say that this is where your focus needs to be.
Good luck to you!

I have read it. It's a great thread. I guess I could be approaching the wrong way yet again. It's definitely possible. I am asking the key question though... which is "What do I have that I can offer others?... How can I help others in the industry by bringing them value?"

Michael, thanks for the link.

Eastwind, I would obviously prefer the $1 profit... but the point is rather to reach large sums of people since I already have the ability and means to do it... and in return providing something to almost everyone something they would want or need at a low price, rather than target yet another small chunk from an already existing small niche to provide something that costs more. Hope that made sense.

 

[Jonleehacker]

Don't forget there is always a per user cost to managing customers. For example support and infrastructure (delivering goods, even if electronic).

Below a certain level, you'll find it uneconomical to go too low with your pricing since you won't cover these type of costs.

That said there were quite a few marketers a couple years ago doing $7 reports and having a lot of success.

 

[Jonleehacker]

Also, it is a fallacy to believe that just because something is low cost, more people will buy it.

While it's true for something that is a known commodity - like your favorite brand of ice cream, for something unknown, the cost is actually a signal of it's quality.

The goal is to maximize sale in dollars, not in units. For any type of information product, it is doubtful that the lowest cost would produce the greatest number of sales by dollars.

I know I've been ready to buy something and then stopped because it was only $5 or $10 bucks, because I felt it must be unsubstantial or the seller didn't really believe in it.

 

[Analyzer]

why 46,000 especifically? seems like you have something objective in mind, can you share more details?

 

[hatterasguy]

Let me know when you do it.

 

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[Rem]

hey sorry I missed the last few posts on this. I threw out 46,000 because I have the ability to contact roughly that many through several mediums.