Consumers want to avoid plastic, some won't even buy your product because of your plastic packaging.
I once worked as brand ambassador for a powdered tea company (i was the dude that gave out samples at whole foods), Potential Customers would come up & ask me if there was plastic in the packaging. I would say yes, they would reply they didn't want to pollute the planet with plastic & will not buy the product because of this reason.
Another Story. I am currently selling bags of activated charcoal (odor control). Potential Customer messages me asking if there was any plastic in my product, as they wanted to avoid plastic in their products.
This is a relatively easy way to skew relative value virtually in any product, if you can demonstrate it to your customer.
For example for liquid containers, use aluminum instead of plastic, or have refill packets that are full recyclable or biodegradable, or use PCR containers. If your selling dog leashes, use cotton/hemp mix instead of nylon material for the leash.
Heres how I'm implementing it in my new product:
Product: Personal care consumable, ie think shampoo
- using refill packets instead of shipping another new unit
- biodegradable formula
- aluminum containers (aluminum can be recycled forever, unlike plastic)
I once worked as brand ambassador for a powdered tea company (i was the dude that gave out samples at whole foods), Potential Customers would come up & ask me if there was plastic in the packaging. I would say yes, they would reply they didn't want to pollute the planet with plastic & will not buy the product because of this reason.
Another Story. I am currently selling bags of activated charcoal (odor control). Potential Customer messages me asking if there was any plastic in my product, as they wanted to avoid plastic in their products.
This is a relatively easy way to skew relative value virtually in any product, if you can demonstrate it to your customer.
For example for liquid containers, use aluminum instead of plastic, or have refill packets that are full recyclable or biodegradable, or use PCR containers. If your selling dog leashes, use cotton/hemp mix instead of nylon material for the leash.
Heres how I'm implementing it in my new product:
Product: Personal care consumable, ie think shampoo
- using refill packets instead of shipping another new unit
- biodegradable formula
- aluminum containers (aluminum can be recycled forever, unlike plastic)
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