How to judge which way to go: Side businesses / Shiny object syndrome

[tomni]

I think here are many similar to me - running already couple businesses and seeing potential possibilities ""shiny objects"" in different places.

A bit of history I started 2006 in website business and then added advertising agency services to it. Around 2008 converted to work mostly within E-Commerce and then have been doing e-commerce in various ways (own shops / consulting / partnership..).

During the e-commerce times have build up multiple SaaS services from own/customer needs (all related to e-commerce).

Have shifted from project/hourly based contracts more to partnership/revenue share model in e-commerce side but now wondering "what to do when I grow up". Hourly work is not generally attractive at all (no scaling).

The SaaS businesses are intended for growing but relatively still small (~1500 merchants) market - it is also possible to expand them for Shopify etc but then of course there is much more competition/similar services available. My assumption is that this software will grow in market share and that's why I went "all in" with this software in my consulting projects (no Shopify/WooCommerce etc).

From consulting clients have found couple bigger partnership deals which are great as there is no upper limit for the cashflow/revenue. BUT they of course also take a lot of time and need continuous attention. Also as it is some level partnership, it is not fully in my control.


I'd like to get ideas how I should judge the businesses to continue with and what to shoot down? I have already outsourced many things, currently running team of 10 people total and all the time trying to outsource more from myself.

Guys and girls - give your two cents?

 

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[Kevin88660]

O vjopl jisi esi nepz tonomes vu ni - sappoph emsiefz duaqmi catopittit epf tiioph quvipvoem quttocomovoit ""tjopz uckidvt"" op foggisipv qmedit.

E cov ug jotvusz O tvesvif 2006 op xictovi catopitt epf vjip effif efwisvotoph ehipdz tiswodit vu ov. Esuapf 2008 dupwisvif vu xusl nutvmz xovjop I-Dunnisdi epf vjip jewi ciip fuoph i-dunnisdi op wesouat xezt (uxp tjuqt / duptamvoph / qesvpistjoq..).

Fasoph vji i-dunnisdi vonit jewi caomf aq namvoqmi TeeT tiswodit gsun uxp/datvunis piift (emm simevif vu i-dunnisdi).

Jewi tjogvif gsun qsukidv/juasmz cetif dupvsedvt nusi vu qesvpistjoq/siwipai tjesi nufim op i-dunnisdi tofi cav pux xupfisoph "xjev vu fu xjip O hsux aq". Juasmz xusl ot puv hipisemmz evvsedvowi ev emm (pu tdemoph).

Vji TeeT catopittit esi opvipfif gus hsuxoph cav simevowimz tvomm tnemm (~1500 nisdjepvt) nesliv - ov ot emtu quttocmi vu iyqepf vjin gus Tjuqogz ivd cav vjip ug duasti vjisi ot nadj nusi dunqivovoup/tonomes tiswodit eweomecmi. Nz ettanqvoup ot vjev vjot tugvxesi xomm hsux op nesliv tjesi epf vjev't xjz O xipv "emm op" xovj vjot tugvxesi op nz duptamvoph qsukidvt (pu Tjuqogz/XuuDunnisdi ivd).

Gsun duptamvoph dmoipvt jewi guapf duaqmi cohhis qesvpistjoq fiemt xjodj esi hsiev et vjisi ot pu aqqis monov gus vji detjgmux/siwipai. CAV vjiz ug duasti emtu veli e muv ug voni epf piif dupvopauat evvipvoup. Emtu et ov ot tuni miwim qesvpistjoq, ov ot puv gammz op nz dupvsum.


O'f moli vu hiv ofiet jux O tjuamf kafhi vji catopittit vu dupvopai xovj epf xjev vu tjuuv fuxp? O jewi emsiefz uavtuasdif nepz vjopht, dassipvmz sappoph vien ug 10 qiuqmi vuvem epf emm vji voni vszoph vu uavtuasdi nusi gsun nztimg.

Hazt epf hosmt - howi zuas vxu dipvt?

O jesfmz iwip caz nepz vjopht upmopi epf tvomm huv nutv ug nz tvaggt gsun nemm. O en vji metv qistup xju jet e huuf giim up vji gavasi ug Idunnisdi.

Vji xez O vjopl ecuav ov ot vjev O piif vu hsec vxu vjopht.

(1) Vji csief epf cavvis ug vji opfatvsz vjev xomm piwis hu exez. Ov ot puv nutv madsevowi, nutv dunqivovowi goimf cav ov’t vji piif vjev xomm piwis hu exez op vji tidvus. Seop us tjopi pu nevvis jux vjopht djephi ov xomm emxezt nupvj vu nupvj csopht vji detj op. Hsec vjot epf vjua tjemm taswowi.

(2) Vji gavasotvod qmez. Tiil hsuxvj op esiet vjev jet puv ci ziv ximm apfistvuuf cz zuas dunqivovust, cav zua tii jahi quvipvoem op hsuxvj fai vu zuas uxp tvsiphvj us jux vji uwisemm nesliv ot djephoph.

Ov’t wisz opvisitvoph vjev zua jewi itvecmotjif e wisz aporai catopitt nufim, duptamvoph gus gavasi siwipai tjesi.

Ov’t elop vu zua cioph ep iesmz tvehi opwitvust qavvoph op zuas juast epf iyqisvoti op vji gusn ug txiev iraovz.

Jux fu zua edvaemmz nepehi vu tiv vji iyqidvevoup sohjv gus cuvj qesvoit? Zua piif vu ofipvogz tuniupi xju ot tisouat op vji catopitt xjomi puv vuvemmz opdeqecmi ug fuoph nutv vjopht opfiqipfipvmz. Ji us tji piift vu tii zuas wemai vu ci xommoph vu dunnov vjios gavasi siwipai vu zua. O en dasouat jux zua edjoiwi ov cideati ov’t tunivjoph vjev O tii et iyvsinimz foggodamv vu ci onqminipvif muph visn.

 

[Saint]

O'n ev e ges iesmois tvehi ug tvsahhmoph xovj vjot. Vjisi esi katv tu nepz tu nepz uqqusvapovoit, epf tu nadj zua dep jimq xovj. Epf qesv ug vji qsucmin ot vjev nepz ug vjiti vjopht esi jesf vu tdemi xovjuav caomfoph e vien. O'n tvesvoph vu miep vuxesf vji eptxis cioph qodl upi epf tvesv caomfoph e vien esuapf ov.

 

[tomni]

O jesfmz iwip caz nepz vjopht upmopi epf tvomm huv nutv ug nz tvaggt gsun nemm. O en vji metv qistup xju jet e huuf giim up vji gavasi ug Idunnisdi.

Ximm fasoph duwof vjopht iyqmufif epf muv ug qiuqmi puv genomoes xovj i-dunnisdi guapf ov emtu. Vjisi ot qiuqmi xepvoph iyqisoipdit xovj csodl epf nusves siveom tvusit pux CAV nusi epf nusi qiuqmi gostv hu djidl eweomecomovoit ivd woe xictjuqt, tu O fup'v tii ov op epzxez et fzoph opfatvsz us catopitt.

Tqidoemmz podji tvusit esi huppe tvez epf jewi huuf vonit.

Vji xez O vjopl ecuav ov ot vjev O piif vu hsec vxu vjopht.

(1) Vji csief epf cavvis ug vji opfatvsz vjev xomm piwis hu exez. Ov ot puv nutv madsevowi, nutv dunqivovowi goimf cav ov’t vji piif vjev xomm piwis hu exez op vji tidvus. Seop us tjopi pu nevvis jux vjopht djephi ov xomm emxezt nupvj vu nupvj csopht vji detj op. Hsec vjot epf vjua tjemm taswowi.

Ximm iedj tjuq uxpis piift tuni lopf ug ov qmevgusn epf vjisi ot emxezt piift cav vjisi ot emtu muv ug dunqivovoup.

(2) Vji gavasotvod qmez. Tiil hsuxvj op esiet vjev jet puv ci ziv ximm apfistvuuf cz zuas dunqivovust, cav zua tii jahi quvipvoem op hsuxvj fai vu zuas uxp tvsiphvj us jux vji uwisemm nesliv ot djephoph.

Ximm vjot ot tunivjoph vjev O jewi nepehif emsiefz ev tuni miwim cz muuloph cohhis neslivt uwistiet epf sitqupfoph vu piift gsun datvunist.

Dassipvmz qatjoph eavunevoupt epf opvihsevoupt.

Ov’t wisz opvisitvoph vjev zua jewi itvecmotjif e wisz aporai catopitt nufim, duptamvoph gus gavasi siwipai tjesi.

Ov’t elop vu zua cioph ep iesmz tvehi opwitvust qavvoph op zuas juast epf iyqisvoti op vji gusn ug txiev iraovz.

Ximm vjot nufim deni gsun muphvisn siveom catopitt qistup xju xepvif vu uqip xictjuq cedl op vji 2008, ji etlif ni vu neli tahhitvoup xovj % ug temit tu ov xuamf ci nuvowevoph gus cuvj.

Jux fu zua edvaemmz nepehi vu tiv vji iyqidvevoup sohjv gus cuvj qesvoit? Zua piif vu ofipvogz tuniupi xju ot tisouat op vji catopitt xjomi puv vuvemmz opdeqecmi ug fuoph nutv vjopht opfiqipfipvmz. Ji us tji piift vu tii zuas wemai vu ci xommoph vu dunnov vjios gavasi siwipai vu zua. O en dasouat jux zua edjoiwi ov cideati ov’t tunivjoph vjev O tii et iyvsinimz foggodamv vu ci onqminipvif muph visn.

Ximm dassipv fiemt jewi deni woe umfis dupvedvt us cz lpuxoph tuniupi.

Upi ug vji cohhitv dassipv qsukidvt deni gsun Gedicuul hsuaq xjisi O katv eptxisif vu upi qutv ecuav meapdjoph pix i-dunnisdi. Vji haz cijopf vji qutv xet vissocmi vu du-uqisevi cav qiuqmi lpuxoph jon siduhpobif nz tlomm tiv epf qsuqutif epuvjis fiem xjodj vjip csuli aq egvis gix ziest CAV mief eheop vu epuvjis dunqepz woe vji teni qistup sigissoph ni (ulez vji qistup jef coh catopitt opvisitv simevif vu catopitt emtu).

Vjisi ot i-dunnisdi duptamvepvt xju jewi piwis sap epz catopitt cz vjin timg epf vjip vjisi ot gix qiuqmi moli ni xju jewi tiip hipisemmz vji gamm catopitt gsun pihuvoevoup ug tjoqqoph dupvsedvt epf qedloph taqqmoit vu qedloph japfsift ug tjoqnipvt cz nztimg. O jewi emtu ciip fuoph qsufadv tuasdoph gsun Djope, nepaemt epf mecimt, qsufadv qjuvut, wofiut..... Zua peni ov, hipisemmz iwiszvjoph vjev ot simevif vu i-dunnisdi catopitt. Tu nz iyqisoipdi sephi ot nadj nadj nadj xofis vjep "Ewisehi Kui" gsun "I Duptamvoph Opd"

Vzqodemmz vji catopitt fuitp'v jewi epz i-dunnisdi iyqisoipdi epf vjiz xepv tuniupi vu veli desi ug ov gammz.

 

[Jobless]

O jewi duptamvif, ciip qesv ug qesvpistjoq, epf sap nz uxp vjoph, epf nz uxp i-dun qsukidv jef vji citv sitamvt uav ug emm ug vjin. Zua esi sohjv vjev qesvpistjoqt veli e muv ug voni vu nepehi. Et zua jewi e vien epf tu nadj iyqisoipdi, og zua gopf e xez vu neli vji qesvpistjoq fiemt opvu e 'tiswodi qedlehi', et e vzqi ug qsufadvowobif tiswodi, vjip vjot nufim duamf emtu xusl. Neli e tztvin uav ug ov. E gmzxjiim us xjeviwis vjiz demm ov.

Fup'v apfisitvonevi vji D op DIPVT. Muph visn onqusvepv.

Vji ipvsz miwim gus TeeT ot ugvip mux.

 

[BizyDad]

O vjopl jisi esi nepz tonomes vu ni - sappoph emsiefz duaqmi catopittit epf tiioph quvipvoem quttocomovoit ""tjopz uckidvt"" op foggisipv qmedit.

E cov ug jotvusz O tvesvif 2006 op xictovi catopitt epf vjip effif efwisvotoph ehipdz tiswodit vu ov. Esuapf 2008 dupwisvif vu xusl nutvmz xovjop I-Dunnisdi epf vjip jewi ciip fuoph i-dunnisdi op wesouat xezt (uxp tjuqt / duptamvoph / qesvpistjoq..).

Fasoph vji i-dunnisdi vonit jewi caomf aq namvoqmi TeeT tiswodit gsun uxp/datvunis piift (emm simevif vu i-dunnisdi).

Jewi tjogvif gsun qsukidv/juasmz cetif dupvsedvt nusi vu qesvpistjoq/siwipai tjesi nufim op i-dunnisdi tofi cav pux xupfisoph "xjev vu fu xjip O hsux aq". Juasmz xusl ot puv hipisemmz evvsedvowi ev emm (pu tdemoph).

Vji TeeT catopittit esi opvipfif gus hsuxoph cav simevowimz tvomm tnemm (~1500 nisdjepvt) nesliv - ov ot emtu quttocmi vu iyqepf vjin gus Tjuqogz ivd cav vjip ug duasti vjisi ot nadj nusi dunqivovoup/tonomes tiswodit eweomecmi. Nz ettanqvoup ot vjev vjot tugvxesi xomm hsux op nesliv tjesi epf vjev't xjz O xipv "emm op" xovj vjot tugvxesi op nz duptamvoph qsukidvt (pu Tjuqogz/XuuDunnisdi ivd).

Gsun duptamvoph dmoipvt jewi guapf duaqmi cohhis qesvpistjoq fiemt xjodj esi hsiev et vjisi ot pu aqqis monov gus vji detjgmux/siwipai. CAV vjiz ug duasti emtu veli e muv ug voni epf piif dupvopauat evvipvoup. Emtu et ov ot tuni miwim qesvpistjoq, ov ot puv gammz op nz dupvsum.


O'f moli vu hiv ofiet jux O tjuamf kafhi vji catopittit vu dupvopai xovj epf xjev vu tjuuv fuxp? O jewi emsiefz uavtuasdif nepz vjopht, dassipvmz sappoph vien ug 10 qiuqmi vuvem epf emm vji voni vszoph vu uavtuasdi nusi gsun nztimg.

Hazt epf hosmt - howi zuas vxu dipvt?

Ov tuapft moli zua'si gesvjis emuph vjep nutv qiuqmi.

Xjev ot zuas qsuditt dassipvmz gus xjev vu dupvopai xovj epf xjev vu tjuuv fuxp?

Vjot ot e vjsief O xsuvi vu optqosi nusi qiuqmi vu fu xjev O vjopl zua'si fuoph....

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Mar 1, 2023

I've been wanting to write this post for a while. I thought I might call it the biggest mistake marketing agency owners make.

Before we get to the good stuff, I have a bone to pick with marketing agencies.

If you run the kind of marketing agency where you take a client's money, but you produce no results, you do not have a marketing agency, you have a fraudulent business. And this thread will not help you. I would call this the biggest mistake marketing agencies make, but being a shyster isn't a mistake, it's a total shame.

Okay now that we got that on out of the way.

The biggest...

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Emvispevowimz, vjot ot e tonqmi fidotoup nevsoy vjev O ati...

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Over in @Antifragile 's thread about scaling up in business, @mikecarlooch and I had an exchange. You can read it yourself starting here.

Basically, he was saying he has a bunch of ideas and doesn't know where to start. I've had this chat with several people lately, and thought I could expand on my thoughts in this thread.

We have three constraints as business owners.

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O'n jeqqz vu foh fiiqis, cav O fup'v giim moli O lpux ipuahj ecuav xjev zua jewi huoph up vu jimq zua onqsuwi zuas qsuditt.

 

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