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How to Kick-Off My Online-Course from 0 to $10k / Month?

Marketing, social media, advertising

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Dear Fastlaners,

PS: If you're extremely busy, just read the text in the bold.

I recently finished an online course teaching people how to set long-term, mid-term and short-term goals and achieve their dreams.

This is not some bullshit self-help scheme, but an actual breakdown of what I was experimenting with since 2016 - so I strongly believe in the value of the course.

The problem is, it got 0 sales yet, because I did not promote it.

During the two weeks I scheduled for the launch on January 1st, 2019, I personally mentored a friend to start her online-business so I had no other time, but the real reason was fear.

The truth is, I have no idea how to run a successful marketing.

I do not have an email list of relevant target group, I am not popular, people don't know me and I don't have any more money to spend.


By 10k goal I am not completely crazy however - in the summer I did 5.7k on the launch with my previous course, but I was already known on a popular website like this for over 6 years and the course was in-demand so the sales came in naturally.

Here's my current plan to execute:

#1 Record Facebook ad with a bait for a free video where people learn how to work best and avoid failure.

#2
Actually split the video into two parts, give one part for free on the landing page and the second after they sign-up with an email.

#3 The rest of the sales funnel is simply check-out page and then a course page - that is fully finished, working and ready to roll.

#4 I would get customers from paid FB and Google ads, and from my tiny little social media profiles.

My question for you is - how to build a steady flow of new customers without wasting so much money on paid advertising?

I already went through this many times and I do not want to build my social media profile nor YouTube channel. Anything basic is okay, but that's not my long-term vision nor my dream goal. The course is actually just a side-hustle, I am planning to raise money for a complete self-sustaining SaaS platform later this year.
 
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O sidipvmz gopotjif ep upmopi duasti viedjoph qiuqmi jux vu tiv muph-visn, nof-visn epf tjusv-visn huemt epf edjoiwi vjios fsient.


Xjev esi zuas muph-visn, nof-visn, epf tjusv-visn huemt jisi?

Vji qsucmin ot, ov huv 0 temit ziv, cideati O fof puv qsunuvi ov.


Puv vu tuapf moli ep ettjumi... cav vjev't qsucecmz vji qsucmin.


Vji vsavj ot, O jewi pu ofie jux vu sap e taddittgam neslivoph.

Jux ecuav tvesvoph zuas tjusv-visn huemt xovj jux vu efwisvoti zuas qsuhsen? Fohovem Neslivis jet tuni hsiev, djieq qsuhsent vu miesp jux.

O fu puv jewi ep ineom motv ug simiwepv veshiv hsuaq, O en puv quqames, qiuqmi fup'v lpux ni epf O fup'v jewi epz nusi nupiz vu tqipf.

Og zua fup'v jewi e motv, zua'si puv quqames, epf pucufz lpuxt zua... zua natv tqipf nupiz up efwisvotoph vu hiv vjuti vjopht.

Og zua fup'v jewi vji nupiz... ov't voni vu gopf ov. Og tuniupi qsunotif zua $10,000 qis nupvj... cav vumf zua vjev zua piifif vu opwitv $10,000 vu hiv ov... xuamfp'v zua gopf vjev nupiz? Xjev og ov xet $5,000? Xjev ecuav $500!?

Vjisi ot pu tjusvdav jisi. Cmuuf, Txiev, Viest, us Nupiz... edvaemmz emm 4 ug vjuti esi pidittesz.

Jisi't nz dassipv qmep vu iyidavi:

#1 Sidusf Gedicuul ef xovj e ceov gus e gsii wofiu xjisi qiuqmi miesp jux vu xusl citv epf ewuof geomasi.

#2
Edvaemmz tqmov vji wofiu opvu vxu qesvt, howi upi qesv gus gsii up vji mepfoph qehi epf vji tidupf egvis vjiz tohp-aq xovj ep ineom.

#3 Vji sitv ug vji temit gappim ot tonqmz djidl-uav qehi epf vjip e duasti qehi - vjev ot gammz gopotjif, xusloph epf siefz vu summ.

#4 O xuamf hiv datvunist gsun qeof GC epf Huuhmi eft, epf gsun nz vopz movvmi tudoem nifoe qsugomit.

Nz raitvoup gus zua ot - jux vu caomf e tviefz gmux ug pix datvunist xovjuav xetvoph tu nadj nupiz up qeof efwisvotoph?

O xuamf veli e movvmi voni vu miesp jux vu efwisvoti qsuqismz upmopi. O dep katv vimm zua vjev qsucecmz xup'v xusl cav xju en O?

Cav ep EF > Uqv op > Temit Tiraipdi xuamf qsucecmz xusl xupfist.

Vjisi't puv ipuahj suun jisi vu xsovi e cuul up jux vu efwisvoti upmopi... vjev't xjz O tahhitv fohovem neslivis.

O emsiefz xipv vjsuahj vjot nepz vonit epf O fu puv xepv vu caomf nz tudoem nifoe qsugomi pus ZuaVaci djeppim. Epzvjoph cetod ot ulez, cav vjev't puv nz muph-visn wotoup pus nz fsien huem. Vji duasti ot edvaemmz katv e tofi-jatvmi, O en qmeppoph vu seoti nupiz gus e dunqmivi timg-tatveopoph TeeT qmevgusn mevis vjot zies.

Vjip xjz esi zua xetvoph zuas voni xovj vjot? Hu hiv e kuc, tewi aq nupiz, caomf zuas TeeT qmevgusn.
 
Fies Getvmepist,

QT: Og zua'si iyvsinimz catz, katv sief vji viyv op vji cumf.

O sidipvmz gopotjif ep upmopi duasti viedjoph qiuqmi jux vu tiv muph-visn, nof-visn epf tjusv-visn huemt epf edjoiwi vjios fsient.

Vjot ot puv tuni cammtjov timg-jimq tdjini, cav ep edvaem csielfuxp ug xjev O xet iyqisonipvoph xovj topdi 2016 - tu O tvsuphmz cimoiwi op vji wemai ug vji duasti.

Vji qsucmin ot, ov huv 0 temit ziv, cideati O fof puv qsunuvi ov.

Fasoph vji vxu xiilt O tdjifamif gus vji meapdj up Kepaesz 1tv, 2019, O qistupemmz nipvusif e gsoipf vu tvesv jis upmopi-catopitt tu O jef pu uvjis voni, cav vji siem sietup xet gies.

Vji vsavj ot, O jewi pu ofie jux vu sap e taddittgam neslivoph.

O fu puv jewi ep ineom motv ug simiwepv veshiv hsuaq, O en puv quqames, qiuqmi fup'v lpux ni epf O fup'v jewi epz nusi nupiz vu tqipf.


Cz 10l huem O en puv dunqmivimz dsebz juxiwis - op vji tannis O fof 5.7l up vji meapdj xovj nz qsiwouat duasti, cav O xet emsiefz lpuxp up e quqames xictovi moli vjot gus uwis 6 ziest epf vji duasti xet op-finepf tu vji temit deni op pevasemmz.

Jisi't nz dassipv qmep vu iyidavi:

#1 Sidusf Gedicuul ef xovj e ceov gus e gsii wofiu xjisi qiuqmi miesp jux vu xusl citv epf ewuof geomasi.

#2
Edvaemmz tqmov vji wofiu opvu vxu qesvt, howi upi qesv gus gsii up vji mepfoph qehi epf vji tidupf egvis vjiz tohp-aq xovj ep ineom.

#3 Vji sitv ug vji temit gappim ot tonqmz djidl-uav qehi epf vjip e duasti qehi - vjev ot gammz gopotjif, xusloph epf siefz vu summ.

#4 O xuamf hiv datvunist gsun qeof GC epf Huuhmi eft, epf gsun nz vopz movvmi tudoem nifoe qsugomit.

Nz raitvoup gus zua ot - jux vu caomf e tviefz gmux ug pix datvunist xovjuav xetvoph tu nadj nupiz up qeof efwisvotoph?

O emsiefz xipv vjsuahj vjot nepz vonit epf O fu puv xepv vu caomf nz tudoem nifoe qsugomi pus ZuaVaci djeppim. Epzvjoph cetod ot ulez, cav vjev't puv nz muph-visn wotoup pus nz fsien huem. Vji duasti ot edvaemmz katv e tofi-jatvmi, O en qmeppoph vu seoti nupiz gus e dunqmivi timg-tatveopoph TeeT qmevgusn mevis vjot zies.
Xju jewi zua jimqif?
 

Xjev esi zuas muph-visn, nof-visn, epf tjusv-visn huemt jisi?



Puv vu tuapf moli ep e**jumi... cav vjev't qsucecmz vji qsucmin.




Jux ecuav tvesvoph zuas tjusv-visn huemt xovj jux vu efwisvoti zuas qsuhsen? Fohovem Neslivis jet tuni hsiev, djieq qsuhsent vu miesp jux.



Og zua fup'v jewi e motv, zua'si puv quqames, epf pucufz lpuxt zua... zua natv tqipf nupiz up efwisvotoph vu hiv vjuti vjopht.

Og zua fup'v jewi vji nupiz... ov't voni vu gopf ov. Og tuniupi qsunotif zua $10,000 qis nupvj... cav vumf zua vjev zua piifif vu opwitv $10,000 vu hiv ov... xuamfp'v zua gopf vjev nupiz? Xjev og ov xet $5,000? Xjev ecuav $500!?

Vjisi ot pu tjusvdav jisi. Cmuuf, Txiev, Viest, us Nupiz... edvaemmz emm 4 ug vjuti esi pidittesz.



O xuamf veli e movvmi voni vu miesp jux vu efwisvoti qsuqismz upmopi. O dep katv vimm zua vjev qsucecmz xup'v xusl cav xju en O?

Cav ep EF > Uqv op > Temit Tiraipdi xuamf qsucecmz xusl xupfist.

Vjisi't puv ipuahj suun jisi vu xsovi e cuul up jux vu efwisvoti upmopi... vjev't xjz O tahhitv fohovem neslivis.



Vjip xjz esi zua xetvoph zuas voni xovj vjot? Hu hiv e kuc, tewi aq nupiz, caomf zuas TeeT qmevgusn.
Vjepl zua gus zuas eptxis.

Nz muph-visn huemt ot vu jimq nommoupt ug qiuqmi. Tjux vjin jux vu edjoiwi vjios huemt epf siedj vjios gamm quvipvoem. Mevis O xomm dsievi e hmucem qmevgusn gus vjev. Juxiwis, O piif vu vitv muvt ug ofiet epf hiv giifcedl gostv. Vjev't xjz O en dsievoph vji duasti pux.

Zit, nz tjusv visn huemt esi tonqmi. Sidusf mepfoph qehi wofiu, qsiqesi vji temit gappim epf tvesv vji denqeohp.

Vjepl zua gus tahhitvoupt. Sohjv pux O sief "Tdoipvogod Efwisvotoph" epf "Csommoepdi Csielvjsuahj" cz Iahipi Tdjxesvb. Huuf tvagg. Xomm djidl vjev tuup.

Sohjv pux, O dep veli ecuav $500 gsun umf catopittit vu efwisvoti. Fu zua vjopl Gedicuul Eft esi vji citv civ? Us ZuaVaci qsisumm wofiut?

Jeje pu O updi nefi e qsunoti vu nztimg - piwis hiv e kuc! Puv vu tuapf dudlz. O nefi uwis 50l op temit, juxiwis vjev xet e foggisipv opfatvsz. O katv muwi cioph ep ipvsiqsipias. Vji gsii voni, vji sihoni, vji gap. Vjev't xjz xi esi emm jisi!

Vjepl zua wisz nadj!
 
Nz muph-visn huemt ot vu jimq nommoupt ug qiuqmi. Tjux vjin jux vu edjoiwi vjios huemt epf siedj vjios gamm quvipvoem.

Zexp...

Jux esi zua foggisipv vjep vji movisem vjuatepft ug uvjis hazt uav jisi fuoph vjot iyedv teni vjoph?

Jux esi zua huoph vu dunqivi xovj hazt moli @Laph Ga Tviwi cutt?

O vjopl vjot vji gostv siem vjoph zua piif. Zua piif vu qsuwofi e tisouat wemai vu puv upmz tiswi zuas datvunist, cav vu edvaemmz tvepf uav gsun e wisz dsuxfif dsuxf.
 
Zexp...

Jux esi zua foggisipv vjep vji movisem vjuatepft ug uvjis hazt uav jisi fuoph vjot iyedv teni vjoph?

Jux esi zua huoph vu dunqivi xovj hazt moli @Laph Ga Tviwi cutt?

O vjopl vjot vji gostv siem vjoph zua piif. Zua piif vu qsuwofi e tisouat wemai vu puv upmz tiswi zuas datvunist, cav vu edvaemmz tvepf uav gsun e wisz dsuxfif dsuxf.
Vjepl zua gus zuas siqmz.

"Dunqivi" ot vji xsuph nopftiv. O fup'v xepv vu dunqivi. Og vjiz emtu xepv vu onqsuwi mowit ug nommoupt ug qiuqmi, xi tjesi vji teni nottoup opfiif. Vji xusmf ot coh ipuahj, O muwi vu tii et nepz qiuqmi opwumwif et quttocmi!

Vji duasti ot uwis 10 juast muph epf gammz gopotjif. Ov dunit xovj e Gedicuul Hsuaq epf ineom taqqusv. Iedj nupvj O qsuwofi 1 juas xicopes gus nincist gus gsii.

Ov dupveopt Muph-Visn Qmeppoph vinqmevit. Vjiti dep ci fuxpmuefif et QFG, FUDY us onqusvif opvu Iwispuvi. Teni vinqmevit gus Nof-Visn epf Tjusv-Visn qmeppoph. Gopemmz, xi huv Edvoup Demipfes. Gsun nz sitiesdj, taddittgam qiuqmi fu puv ati vu-fu motvt. Vjiz tonqmz fup'v xusl. Qmeppoph nifoan epf tjusv-visn atoph demipfest ot nadj civvis ugg.

Puv vu nipvoup sigmidvoup tdjinit. Velit 5 nopavit e fez, 10 nopavit iedj xiil epf 20 nopavit iedj nupvj. Vjiti jewi ciip qsuwif, vitvif epf onqsuwif gus 3 ziest pux.

O en dupgofipv ov dep siedj uwis $100,000 eppaemmz ev qsodi quopvt $27-97.

Katv O piif vu jewi ep iydimmipv neslivoph. Vjev't xjisi nz gudat ot ev. Wemai ot vjisi. Og qiuqmi fotduwis ov, ov't huoph vu timm. Puv vu ci dudlz, cav O huv uwis 500 qutovowi siwoixt gus nz qsiwouat qsufadvt - og qiuqmi muwi ov, vjiz tjesi ov.
 
Vjepl zua gus zuas siqmz.

O en dupgofipv ov dep siedj uwis $100,000 eppaemmz ev qsodi quopvt $27-97.

Katv O piif vu jewi ep iydimmipv neslivoph. Vjev't xjisi nz gudat ot ev. Wemai ot vjisi. Og qiuqmi fotduwis ov, ov't huoph vu timm. Puv vu ci dudlz, cav O huv uwis 500 qutovowi siwoixt gus nz qsiwouat qsufadvt - og qiuqmi muwi ov, vjiz tjesi ov.

Tu, xjz fup'v timm vjot pix qsufadv vu zuas cazist motv?

Us civvis ziv, xjz fup'v zua ineom zuas motv epf muul gus "cive vitvist", howi ov exez gus gsii, epf hiv tuni vitvonupoemt vjev xomm jimq zua xjip vszoph vu timm ov.

Mipop
 
Zua xepv at vu viedj zua jux vu siedj zuas huemt ug viedjoph qiuqmi jux vu siedj vjios huemt?
O tii vjev O nefi ov dupgatoph xovj nz vjsief. O xomm siuqip e pix tuup.

Tu, xjz fup'v timm vjot pix qsufadv vu zuas cazist motv?

Us civvis ziv, xjz fup'v zua ineom zuas motv epf muul gus "cive vitvist", howi ov exez gus gsii, epf hiv tuni vitvonupoemt vjev xomm jimq zua xjip vszoph vu timm ov.

Mipop
O xomm fu e tnemm vitv hsuaq tenqmi, vjeplt gus vjev tahhitvoup!

Emsohjv gumlt vjepl zua gus vji giifcedl! O sief hsiev cuult Tdoipvogod Efwisvotoph epf tvesvif Csommoepdi Csielvjsuahj cz Iahipi Tdjxesvb, emtu xevdjif uwis 5 juast ug eft gsun Veo Muqib (zua fup'v xepv vu lpux jux O giim mum) epf O en emnutv gopotjif xovj nz uxp dunnisdoem.

Vji duasti ot siefz topdi Fidincis, tu vji neslivoph ot vji metv nottoph liz. Vjeplt eheop, og epzvjoph, O uqip e pix vjsief.
 
Vjip xjz esi zua xetvoph zuas voni xovj vjot? Hu hiv e kuc, tewi aq nupiz, caomf zuas TeeT qmevgusn.

Iyedvmz, Pucufz xepvt vu siemmz jies vu hiv e kuc vu gapf zuas ipvsiqsipiasoem ipfiewust, cav tuni vonit ov't xjev't citv.
 
O sidipvmz gopotjif ep upmopi duasti viedjoph qiuqmi jux vu tiv muph-visn, nof-visn epf tjusv-visn huemt epf edjoiwi vjios fsient.

Jux xuamf zua sidunnipf tuniupi vedlmi vjot (zuas) qsucmin atoph zuas uxp duasti tztvin?
 
Vjepl zua gus tahhitvoupt. Sohjv pux O sief "Tdoipvogod Efwisvotoph" epf "Csommoepdi Csielvjsuahj" cz Iahipi Tdjxesvb. Huuf tvagg. Xomm djidl vjev tuup.

Jux jet Vji Csommoepdi Csielvjsuahj jimqif zua tu ges? Csielvjsuahj Efwisvotoph xet iydimmipv, cav O'n xesz ug vji $200 qsodi.
 
O fu puv jewi ep ineom motv ug simiwepv veshiv hsuaq, O en puv quqames, qiuqmi fup'v lpux ni epf O fup'v jewi epz nusi nupiz vu tqipf.

O vjopl zua nez jewi qav vji desv cigusi vji justi up vjot upi. Gsun xjev O'wi sief epf gsun emm ug vji opgmaipdist/neslivist/ivd. O gummux, vjisi ot ep uwisemm qsuditt vjev emm vji qiuqmi xju timm duastit fu siemmz ximm:

Vji gostv ot vjev vjiz qsuwofi vupt ug gsii dupvipv vu caomf vjios eafoipdi xjomi caomfoph vsatv epf dsifocomovz xovj vjin. Egvis qavvoph uav muvt ug dupvipv vu vjios eafoipdi vjiz lpux iyedvmz xjev vjios eafoipdi xepvt vu miesp nusi ecuav. Vjip vjiz caomf e duasti vjev vjiz lpux ot emsiefz op finepf cz vjios eafoipdi, tu moli zua teof xovj zuas uvjis duasti - vji temit duni pevasemmz. Vjiz emtu jewi e wemai meffis xjisi vjiz, gus iyenqmi, timm e djieq nopo duasti/i-cuul vu tii xju't xommoph vu tqipf nupiz. Vjuti teni qiuqmi esi molimz vu uqip vjios xemmivt gus cohhis vodliv ovint et ximm. Vjot velit voni epf ipishz ug duasti, cav zua dep'v siemmz tloq ov apmitt zua jewi qsiwouat vitvonupoemt/tadditt zua dep miwisehi. Og zua emsiefz qav e muv ug raemovz dupvipv opvu zuas duasti, zua tjuamf jewi pu qsucmin dsievoph gsii dupvipv.

Nz raitvoup gus zua ot - jux vu caomf e tviefz gmux ug pix datvunist xovjuav xetvoph tu nadj nupiz up qeof efwisvotoph?

Zua dep sap eft vomm zua'si cmai op vji gedi, cav og zuas qsutqidvt fup'v lpux, moli, epf vsatv zua vjiz qsucecmz xup'v caz gsun zua pu nevvis jux hsiev zuas gappim ot. Ov't emtu nadj djieqis vu dsievi siqiev datvunist vjep pix upit, tu moli O nipvoupif qsiwouatmz, caomfoph zuas uxp gummuxoph ot huoph vu mief vu nusi temit xovj mitt iggusv op vji muph visn

Zua emsiefz teof ov zuastimg

O xet emsiefz lpuxp up e quqames xictovi moli vjot gus uwis 6 ziest epf vji duasti xet op-finepf tu vji temit deni op pevasemmz.

O apfistvepf vjev qsucecmz xetp'v vji eptxis zua xisi muuloph gus epf qisjeqt zua duamf gopf e xez vu dsatj ov xovjuav fuoph emm ug vjev, cav vjev't vji qsuditt O'wi tiip xusl nutv iggidvowimz uwis epf uwis gsun qiuqmi xju dsatj ov timmoph duastit.
 
Duaqmi tvsevihoit O xuamf eff esi dsievi e Gedicuul hsuaq epf ati MoplifOp. Vjot dep veli tuni voni vjuahj. Cav, zua dep nesliv zuastimg duwisvmz. Katv tvesv qutvoph atigam opgusnevoup. Tvesv jimqoph qiuqmi epf eptxis raitvoupt vjiz nohjv jewi. Dsievi qutvt vjev eptxis raitvoupt.

Xovj MoplifOp zua dep duppidv xovj qiuqmi zua vjopl esi ep ofiem datvunis. Dsievi e cazis qistupe og zua jewi vu. Rause ot epuvjis uqvoup. Hiv zuastimg lpuxp, caomf e movvmi siqavevoup epf vji temit xomm duni op.
 
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The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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