I want to launch an ambitious Partner Referral Program for my Digital Marketing Agency (We charge a monthly retainer to each client, thus making a 50% gross profit)
How do you go about setting up the commission structure for referral partnerships that truly motivate people to go out and refer for you?
I've seen this work for software businesses, etc - but haven't really seen it for a service-based business at a large scale.
I'm considering offering either a one-time setup fee to be paid to the referer OR give them an ongoing commission (Eg. 10% ongoing of revenue for each client)
Any advice on launching a Partner Referral Program?
How do you go about setting up the commission structure for referral partnerships that truly motivate people to go out and refer for you?
I've seen this work for software businesses, etc - but haven't really seen it for a service-based business at a large scale.
I'm considering offering either a one-time setup fee to be paid to the referer OR give them an ongoing commission (Eg. 10% ongoing of revenue for each client)
Any advice on launching a Partner Referral Program?
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