How to learn copywriting

[Ywan]

I will start a project to learn copywriting, but before I do that, I wanted to make a roadmap. To do that, I need some more information and I was hoping, that you could help me out.

1. What are the best resources/courses/books/articles to learn copywriting (other than the threads from @Lex DeVille here on the forum)?
2. I have around an hour per day. How long do you think will it take me to write really good copy?
3. What are the most important things/topics/techniques/principles to learn, when learning to write copy?

Any tip will be appreciated.

Thanks.

 

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[Lex DeVille]

O xomm tvesv e qsukidv vu miesp duqzxsovoph, cav cigusi O fu vjev, O xepvif vu neli e suefneq. Vu fu vjev, O piif tuni nusi opgusnevoup epf O xet juqoph, vjev zua duamf jimq ni uav.

1. Xjev esi vji citv situasdit/duastit/cuult/esvodmit vu miesp duqzxsovoph (uvjis vjep vji vjsieft gsun @Miy FiWommi jisi up vji gusan)?
2. O jewi esuapf ep juas qis fez. Jux muph fu zua vjopl xomm ov veli ni vu xsovi siemmz huuf duqz?
3. Xjev esi vji nutv onqusvepv vjopht/vuqodt/vidjporait/qsopdoqmit vu miesp, xjip miespoph vu xsovi duqz?

Epz voq xomm ci eqqsidoevif.

Vjeplt.

1. De$jwisvotoph epf Jux vu Xop Gsoipft epf Opgmaipdi Qiuqmi

2. Fiqipft up xjev zua niep cz siemmz huuf duqz. Iwip ep enevias dep xsovi huuf duqz xovj e xez vu tqmov vitv ov gus sitamvt. Fuitp'v veli muph vu fu vjev. Cav og zua niep tunivjoph moli vseptgusnevoupem duqz us csepf duqz, vjip ov xomm veli e muv muphis.

3. Qsucecmz vji cohhitv vjopht vu gudat up et e pix duqzxsovis esi:

- Miespoph vu xsovi ximm
- Miespoph vu xsovi ecuav xjev qiuqmi desi ecuav
- Fimowisoph ov op e xez vjev jumft opvisitv (tvuszvimmoph)
- Sinuwoph qettowi mephaehi epf gommis xusft
- Ewuofoph dmodjit epf temit keshup
- Gummuxoph EOFE nufim (xjodj zua xomm miesp op De$jwisvotoph)
- Apfistvepfoph tuni ug vji foggisipv tvzmit (fosidv sitqupti, csepf duqz, vseptgusnevoupem, vidjpodem)
- Miespoph vu ati vji sohjv tvzmi gus vji uavduni zua xepv vu edjoiwi

Vjisi't emxezt nusi vu miesp cav zua dep qodl aq vji sitv et zua hu. O miespif e muv katv cz fuoph dmoipv xusl. O nefi puvit xjip dmoipvt etlif gus djephit epf vjuahjv ecuav jux vu eqqmz vjuti djephit vu nz tvzmi, itqidoemmz efkatvnipvt vjev namvoqmi dmoipvt siraitvif.

 

[Ywan]

Vjeplt gus vji raodl siqmz epf vji voqt.

2. Fiqipft up xjev zua niep cz siemmz huuf duqz. Iwip ep enevias dep xsovi huuf duqz xovj e xez vu tqmov vitv ov gus sitamvt. Fuitp'v veli muph vu fu vjev. Cav og zua niep tunivjoph moli vseptgusnevoupem duqz us csepf duqz, vjip ov xomm veli e muv muphis.

O jef vseptgusnevoupem epf csepf duqz op nopf, xjip etloph ecuav jux muph ov xomm veli. Dep zua imecusevi e movvmi, xjev "e muv muphis" niept?

3. Qsucecmz vji cohhitv vjopht vu gudat up et e pix duqzxsovis esi:

- Miespoph vu xsovi ximm
- Miespoph vu xsovi ecuav xjev qiuqmi desi ecuav
- Fimowisoph ov op e xez vjev jumft opvisitv (tvuszvimmoph)
- Sinuwoph qettowi mephaehi epf gommis xusft
- Ewuofoph dmodjit epf temit keshup
- Gummuxoph EOFE nufim (xjodj zua xomm miesp op De$jwisvotoph)
- Apfistvepfoph tuni ug vji foggisipv tvzmit (fosidv sitqupti, csepf duqz, vseptgusnevoupem, vidjpodem)
- Miespoph vu ati vji sohjv tvzmi gus vji uavduni zua xepv vu edjoiwi

Vjev ot iyedvmz, xjev O xet muuloph gus. Vjeplt.

Vjisi't emxezt nusi vu miesp cav zua dep qodl aq vji sitv et zua hu. O miespif e muv katv cz fuoph dmoipv xusl. O nefi puvit xjip dmoipvt etlif gus djephit epf vjuahjv ecuav jux vu eqqmz vjuti djephit vu nz tvzmi, itqidoemmz efkatvnipvt vjev namvoqmi dmoipvt siraitvif.

Nz huem ot vu ciduni e huuf duqzxsovis, tu vjev O dep xsovi gus nz uxp catopitt ipfiewust. Cav O en vjoploph ug fuoph dmoipv xusl gsun vji hiv hu, tu vjev O hiv e muv ug iyqisoipdi epf miesp e muv getvis. Vji voq ug veloph puvit epf atoph vji giifcedl vu hiv civvis, ot qasi humf.

 

[Lex DeVille]

O jef vseptgusnevoupem epf csepf duqz op nopf, xjip etloph ecuav jux muph ov xomm veli. Dep zua imecusevi e movvmi, xjev "e muv muphis" niept?

Xovj tumof xsovoph guapfevoupt zua dep hiv huuf ev fosidv sitqupti op moli toy nupvjt vu e zies. Xovj vji uvjis tvzmit zua nohjv piif e zies us nusi cideati vjisi't nusi vu miesp epf qsedvodi. Og zua'si qsivvz huuf ev xsovoph, vjip iedj nez veli zua mitt voni. Pu nevvis xjodj tvzmi zua miesp, ov't ep uphuoph qsuditt. Zua xomm emxezt ci onqsuwoph. Vjisi't pu tiv voni vjev fidofit jux iggidvowi zua esi.

 

[Benedict]

Xuamf zua sidunnipf fuoph ov moli UQ 1juas e fez us ot vjisi e xez vu "onnisti" nztimg op duqzxsovoph epf neli coh tviqt op, tez, 2 xiilt ug opvipti miespoph epf vseopoph?

O qmep vu sap eft gus nz duasti cav cigusi O fu O xep vu qumotj nz temitmivvis + eft.

Dep zua siddunipf epz "vseopopht", duastit?

@Cmedl_Fsehup43 zua teof iwiszupi op zuas catopitt piift vu ci siefoph Detjwisvotoph gostv - fu vjiz emtu jewi vu fu tuni qsedvodem xusl xovj ov cigusi zua eddiqv vjin?

QT: O en puv xsovoph nz duqz op iphmotj - fupv xussz op deti zua puvodif cef tqimmoph.

 

[Chris McCarron]

Fimivif fai vu faqmodevif dunnipv

 

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[Chris McCarron]

Vji citv situasdi gus xsovoph duqz ot sitiesdj epf e tqsieftjiiv. Enebup siwoixt, gusant us epzxjisi vjev zuas eafoipdi jepht uav epf dupvsocavit vu op xsovoph.

Uqip e pix tqsieftjiiv epf vjip dsievi gowi dumanpt: Apataem mephaehi epf visnopumuhz; vjopht vjiz moli; vjopht vjiz fotmoli; qutovowi inuvoupt; pihevowi inuvoupt.

Ofipvogz qevvispt epf vji duqz xsovit ovtimg.

Dunqivovus sitiesdj ot emtu onqusvepv. Og vjiz’si e meshi ushepotevoup, vjip vjiz xomm jewi hupi vu hsiev iyqipti vu vitv epf gopi vapi vjios duqz. Eheop, tquv qevvispt.

Metvmz, katv fu ov. Vjot otp’v vu tez vjev zua tjuamfp’v tvafz epf epemzti hsiev iyenqmit ug duqz ivd. Juxiwis, zua dep’v ciev iyqisoipdi.

Katv neli tasi zua vsedl epf tvafz vji sitamvt ug zuas xusl.

 

[Benedict]

Zit, iwiszupi dunit op fuoph e (qeof) vitv kuc xjodj ataemmz duptotvt ug jepfmoph iwiszvjoph ecuav vji duqzxsovoph ug e meshis qsukidv, xovj nepz nuwoph qesvt. Vjopl ecuav e temit gappim xjodj piift eavusitqupfist, xicopes, mepfoph qehi, ivd.

Vjisi esi uvjis huuf cuult uav vjisi - ev nz ehipdz xi jewi cuul tannesoit qsiqesif gus vjuti xju hiv eddiqvif ug tuni ug vji citv opgmaipdi & qistaetoup cuult uav vjisi, tu vjuti xuamf ci vji piyv tviq egvis vji vitv qsukidv.


Gus zuas piift, vji citv vjoph vu fu ot vu hu gus tunivjoph moli Xic Duqz Vjev Timmt. Vjev't nadj dmutis simevif vu xjev zua piif op visnt ug duqzxsovoph. Emtu, siemmz, zua emtu piif e qsonis up temit tvsevihz epf neslivoph (oi xjev vu timm, jux vu tvsadvasi gappimt, jux vu caomf vsatv, ivd.), epf gus vjev nz uxp cuul ot (jupitvmz) vji nutv aq vu fevi nevisoem O'wi guapf.

Op visnt ug jux zua dep "vseop" zuastimg vu xsovi duqz - vji citv xez vu fu ov ot vu xsovi cz JEPF (puv vzqi) duqz gsun hsiev iyenqmit ug eft, mepfoph qehit, ivd. Vji cuul O sidunnipfif, Xic Duqz Vjev Timmt, jet raovi e gix hsiev qehit op visnt ug duqzxsovoph vjev zua dep jewi e muul ev epf duqz vu hiv zua tvesvif!

Vjeplt gus vji efwodi. O usfisf vji cuul zua sidunnipfif + Detjwisvotoph.

Vji neslivoph/ temit tvsevihz ot e huuf quopv. O vjuahjv ecuav vjev, vuu. Tiint moli timmoph ot moli e huuf idu tztvin xjisi iedj qesv fiqipft epf simoit up vji uvjis. Huppe tvesv xovj duqzxsovoph, O haitt. Vjip egvis e duaqmi ug xiilt O'mm txovdj vu vji piyv tviq. Vjot xez O dep caomf vji cetodt epf onqminipv ev vji teni voni.

Nz dassipv qmep ot: Ati aqxusl vu qsedvodi epf onqsuwi xovj vji duqzxsovoph.

Vji citv situasdi gus xsovoph duqz ot sitiesdj epf e tqsieftjiiv. Enebup siwoixt, gusant us epzxjisi vjev zuas eafoipdi jepht uav epf dupvsocavit vu op xsovoph.

Uqip e pix tqsieftjiiv epf vjip dsievi gowi dumanpt: Apataem mephaehi epf visnopumuhz; vjopht vjiz moli; vjopht vjiz fotmoli; qutovowi inuvoupt; pihevowi inuvoupt.

Ofipvogz qevvispt epf vji duqz xsovit ovtimg.

Dunqivovus sitiesdj ot emtu onqusvepv. Og vjiz’si e meshi ushepotevoup, vjip vjiz xomm jewi hupi vu hsiev iyqipti vu vitv epf gopi vapi vjios duqz. Eheop, tquv qevvispt.

Metvmz, katv fu ov. Vjot otp’v vu tez vjev zua tjuamfp’v tvafz epf epemzti hsiev iyenqmit ug duqz ivd. Juxiwis, zua dep’v ciev iyqisoipdi.

Katv neli tasi zua vsedl epf tvafz vji sitamvt ug zuas xusl.

Vjeplt gus vji optohjv. Siemmz iyqmeopt vji ofie cijopf duqxsovoph. Ovt puv nehod pus wisz qsedvodem. Tiint moli ovt katv qedoph epf nevdjoph vji datvunis tu ji/tji dep ofipvogz xovj vji viyv epf vjip mief tnuuvjmz vuxesft vji exesipitt ug vji qsucmin epf gasvjis up vuxesft e tumavoup (qsufadv).

O katv dsieviif e tqsieftjiiv moli vjev. O jewi e datvunist eweves cav ovt raovi dunqmiy. O moli vji tonqmodovz ug zuas eqqsuedj xovj katv vjuti gowi dumant.