My first call was to Shahed Khan. He had just Facebook-friended me an hour earlier for no reason at all. We had never spoken or interacted. I Googled him and then I Skyped him for the heck of it. He’s on his third successful startup, BOLD Entertainment. BOLD hooks up startups with celebrities and structures the relationship with them. Some of the celebrities BOLD represents: Mark Wahlberg, Justin Timberlake, Leonardo DiCaprio, and many more. "We act almost like how a venture capitalist would act,” he said. “First we analyze the companies to see if they are good. Then we determine if there is a celebrity who would be interested who would be a good fit. Then we structure a deal and take 20 percent of the economics, just like a venture capialist would."
Oh, and he’s 17 years old.
He was 14 when he started MyStartupGear. Fifteen when he sold it and then started Viatask.
“Yeah,” he said, “in a few months I finish high school so I will have a lot more time.”
Read more of this story at the link below...
===
“I wrote a 5,000-word sales letter and then I just bought the phrase on Google ‘I want to start a hot dog cart,’ and for every $200 I spent on Google I made $1000 so I kept doing it and upping the buy.”
“That simple?”
“I’m a big believer in the Warren Buffett saying: ‘Instead of climbing 30 foot walls I’d rather find 2 foot walls and step over them all day.’ So that’s what I did.”
“Isn’t a 5,000-word sales letter too long? Who on the Internet can read that?”
“The kind of person who will buy your product! I tested this all out. I videotaped a thousand people going through the website to see how they did it and I tested out different variations. You know how much my sales went down when I shortened the letter so you didn’t have to scroll?”
“How much?”
“85%. It turns out the more time people spend reading your letter, the more psychologically invested they are in it, and then the more likely they are to buy. Here’s another big secret: people read the letter from the bottom up.”
At this point, my phone went out. I got upset. I wanted to know why people read 5,000-word letters from the bottom up. I couldn’t get my phone to work so I switched batteries, got it to work, called Perry back.
“Why bottom up?”
Read more of this story at the link below...
How To Make A Million Dollars With A Hot Dog Cart | TechCrunch
Oh, and he’s 17 years old.
He was 14 when he started MyStartupGear. Fifteen when he sold it and then started Viatask.
“Yeah,” he said, “in a few months I finish high school so I will have a lot more time.”
Read more of this story at the link below...
===
“I wrote a 5,000-word sales letter and then I just bought the phrase on Google ‘I want to start a hot dog cart,’ and for every $200 I spent on Google I made $1000 so I kept doing it and upping the buy.”
“That simple?”
“I’m a big believer in the Warren Buffett saying: ‘Instead of climbing 30 foot walls I’d rather find 2 foot walls and step over them all day.’ So that’s what I did.”
“Isn’t a 5,000-word sales letter too long? Who on the Internet can read that?”
“The kind of person who will buy your product! I tested this all out. I videotaped a thousand people going through the website to see how they did it and I tested out different variations. You know how much my sales went down when I shortened the letter so you didn’t have to scroll?”
“How much?”
“85%. It turns out the more time people spend reading your letter, the more psychologically invested they are in it, and then the more likely they are to buy. Here’s another big secret: people read the letter from the bottom up.”
At this point, my phone went out. I got upset. I wanted to know why people read 5,000-word letters from the bottom up. I couldn’t get my phone to work so I switched batteries, got it to work, called Perry back.
“Why bottom up?”
Read more of this story at the link below...
How To Make A Million Dollars With A Hot Dog Cart | TechCrunch
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