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How to price a web-based service?

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yveskleinsky

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I'm trying to figure out how to price our service. Currently, we are thinking a flat fee of 5% per transaction. When we have asked around, people have responded positively to this number. HOwever, when we sit down to crunch numbers to see if we would be making money with a 5% fee, I'm not really sure. The reoccuring expenses that we know we will have will be:

- hosting which we are anticipating around $10/mo- but if we use a lot of bandwidth (planning on having <100 people on our site to start and then grow to >100,000+) this number would change-right?
- basic office expenses: (internet service, phone,utilities, rent): $2000 (won't need this right away)
- marketing/advertising: $500/year to start- and then that number would probably grow exponentially.
- there is the potential of us having employees if we got larger and used phone based customer service (unknown cost)

Our growth goals are to have 10 "clients" (which would gross us $150/wk) to start, with the intent to grow to 100k "clients" in several years.

Is there a way for us to figure out now how we should be pricing our service?
 
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O vjopl xi esi huoph vu nuwi gusxesf xovj vji 5% gii, katv cetif up vji sitqupti xi'wi huvvip tu ges. ...Xi xomm neli e qsugov, cav ov xomm ci tnemm- xjodj O haitt ot gopi og vji tovi ot eavunevif epf vji opduni xomm ci nutvmz qettowi.
 
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