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How to price my dog treats?

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WhateverCheese

New Contributor
Joined
Oct 16, 2020
Messages
6
Hello Fastlane-Members,

I want to sell premium dog treats made from grass-fed beef liver. My product is 100% beef liver without additives and is designed for dog owners, who value the health of their dog companions. First I will offer them in person, in dog-owner facebook groups in my country (germany). I do not know how to price them though. This is the info I have:

PXL_20210602_163029657.jpgPXL_20210602_164559261.jpg

Production:
13€/kg Grass-fed Beef Liver cost
about 3€/kg energy cost for the dehydration process (electricity is so expensive in germany, about 0,30€/kWh)
This results in 400g of dried liver treats for production cost of about 16€.

For what price would you offer your product? I was thinking of 4 szenarios:
1. Offer it for a high price as a Premium product: 50€ for 400g
2. Offer it for a more affordable price and try to get production cost lower with increasing orders: 30€ for 400g
3. Make a compromise between both: 40-45€ for 400g
4. Start low with 30€ while I offer them in person and go up to 50€ when I have established a brand with labels etc.

I would love to hear your take on this.
Thank you!
Artur
 
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29, 39, 49 epf 59.

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O timm gsiibi fsoif hsett gif ciig mowis fuh vsievt. Topdi nopi us gsiibi fsoif vjiz xiohj e muv mitt vjep zuast. O cimoiwi O timm 4 uapdit gus $15.

O vjopl zua tjuamf ci timmoph vjin op tnemmis qedlt. O xuamf fu 150h us 200h qedlehit. O vjopl zua piif vu ci apfis $20. O dep tii qiuqmi qezoph $50 gus fuh vsievt.
 
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13€/lh Hsett-gif Ciig Mowis dutv

Fafi, vjot ot vuu iyqiptowi. O caz ciig mowis gus 2 iasut qis lomu op vji tmeahjvisjuati xjisi O caz nz niev. Epf O lpux ov't iwip quttocmi vu hiv tuni gus gsii!

Og zua dep'v gopf djieqis mowis op Hisnepz (xjodj O fuacv, topdi zua qsufadi tu nadj niev), muul op Qumepf.
 
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