I'm reading The Millionaire Fastlane after having read Unscripted and in chapter 2, MJ mentions that he started selling leads to people who were unfamiliar with Web leads during that time.
I'm faced with this same problem right now. I sell web design and landing pages to capture leads but in my country, people aren't familiar with Websites or lead generation. They only know of word-of-mouth marketing and what I call lack-of-better-choice marketing where there's no competition and the customer has no choice but to buy from you until someone else starts selling the same thing.
Many of them advertise on Facebook and get decent results but because they don't know about Websites or haven't seen other local businesses profiting from them, they're unwilling to invest. Many of them also believe that having a Facebook page is the same as having a website.
The only businesses who care about websites here are big Offshore companies, government organizations, and companies started by expatriates from developed countries because these people know how powerful the Internet is as they have experienced it already in their country. These businesses are making a killing and stealing business from local businesses. Local ones can never compete.
What I'm lacking right now is real data to present during my sales meetings. Sure, I've worked for offshore companies and built lead gen websites for tons of companies in developed countries but my prospects can't relate to that.
I thought about providing free trials but I lack the capital right now and would probably end up bankrupt.
I wish MJ talked more about how he solved this problem in the book.
Any ideas?
I'm faced with this same problem right now. I sell web design and landing pages to capture leads but in my country, people aren't familiar with Websites or lead generation. They only know of word-of-mouth marketing and what I call lack-of-better-choice marketing where there's no competition and the customer has no choice but to buy from you until someone else starts selling the same thing.
Many of them advertise on Facebook and get decent results but because they don't know about Websites or haven't seen other local businesses profiting from them, they're unwilling to invest. Many of them also believe that having a Facebook page is the same as having a website.
The only businesses who care about websites here are big Offshore companies, government organizations, and companies started by expatriates from developed countries because these people know how powerful the Internet is as they have experienced it already in their country. These businesses are making a killing and stealing business from local businesses. Local ones can never compete.
What I'm lacking right now is real data to present during my sales meetings. Sure, I've worked for offshore companies and built lead gen websites for tons of companies in developed countries but my prospects can't relate to that.
I thought about providing free trials but I lack the capital right now and would probably end up bankrupt.
I wish MJ talked more about how he solved this problem in the book.
Any ideas?
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