Recently I have come across an opportunity at my day job where a lead generation site would be an excellent advantage.
As some of you know, I work for a company that designs and builds heavy equipment. Part of our business is the "aftermarket and repair" side of things where profit margins are HUGE.
It is not uncommon to sell a repair for twice as much as it costs, and I'm talking about cost being 100K and selling price being 200K, so not small amounts of cash.
Obviously getting more of these jobs would be great, but since the industry is very "old-school" there is not much online to help users find repair centers. Because of this, repairs are typically awarded to whoever's sales guy visits the end user regularly.
My idea is to set-up a site to capture all these leads and then either sell them to the individual repair centers that can do the work, or sell the site completely to whoever offers the most for it.
My problem is that I don't know where to start.
Doing research online shows that my competition would be sites like thomasnet, and then the individual repair centers sites that are not SEO friendly, or regularly kept up with for that matter.
Is the best way to do it to set up a site to collect the leads, pass them to all of the repair centers for free at first, then charge?
I am open to any suggestions as I would like to give this much more thought.
As some of you know, I work for a company that designs and builds heavy equipment. Part of our business is the "aftermarket and repair" side of things where profit margins are HUGE.
It is not uncommon to sell a repair for twice as much as it costs, and I'm talking about cost being 100K and selling price being 200K, so not small amounts of cash.
Obviously getting more of these jobs would be great, but since the industry is very "old-school" there is not much online to help users find repair centers. Because of this, repairs are typically awarded to whoever's sales guy visits the end user regularly.
My idea is to set-up a site to capture all these leads and then either sell them to the individual repair centers that can do the work, or sell the site completely to whoever offers the most for it.
My problem is that I don't know where to start.
Doing research online shows that my competition would be sites like thomasnet, and then the individual repair centers sites that are not SEO friendly, or regularly kept up with for that matter.
Is the best way to do it to set up a site to collect the leads, pass them to all of the repair centers for free at first, then charge?
I am open to any suggestions as I would like to give this much more thought.
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