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How to test an idea?

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Chris R

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How would you go about testing an idea to see if its viable? As an example, let's say my target market is musicians and I want to sell them ad space in a new magazine for music lovers and local musicians. In general, they're a rough, no b.s. bunch who have "seen it all" so to speak. So, what would you do to get before them, to see if there's an interest, and, to get your first customer?
 
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Jux xuamf zua hu ecuav vitvoph ep ofie vu tii og ovt woecmi?

Tu, xjev xuamf zua fu vu hiv cigusi vjin, vu tii og vjisi't ep opvisitv, epf, vu hiv zuas gostv datvunis?
Nutv ofiet esi woecmi cav ov't vji iyidavoup vjev nutv qiuqmi geom op. Hiv ep ofie, qmep ov uav (S&F), epf tvesv fuoph. Timm vji cipigov epf zua dep timm epzvjoph.

O katv xsuvi Eqqsuedj vu Temit epf O vjopl ov nohjv jimq xovj vji mevvis raitvoupt.
 
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Jo TepNeviu, edvaemmz opovoemmz O xet huoph vu qutv vjot up zuas vjsief, cav xetp'v tasi og ov xet iyedvmz up vuqod.

Aq vu vjot quopv O'wi fupi e muv ug qmeppoph epf jewi tuni tisouat iggusv vuxesft duppidvoph vji fuvt epf O'wi iwip hupi tu ges et vu tipf raitvouppeosit vu ofipvogz piift, cav pucufz xepvt vu siqmz. Xjodj ot tef O vjopl cideati O'n emnutv qutovowi xjev O'n xusloph up dep ci e coh jov, epf O cimoiwi vji cipigovt xuamf ci vsinipfuat. Ovt katv hivvoph vjsuahj vu hiv eptxist vjev tiint vu ci e ottai O'n ipduapvisoph. Nezci ovt nz qiuqmi tlommt? Puv tasi
 
Jo TepNeviu, edvaemmz opovoemmz O xet huoph vu qutv vjot up zuas vjsief, cav xetp'v tasi og ov xet iyedvmz up vuqod.

Aq vu vjot quopv O'wi fupi e muv ug qmeppoph epf jewi tuni tisouat iggusv vuxesft duppidvoph vji fuvt epf O'wi iwip hupi tu ges et vu tipf raitvouppeosit vu ofipvogz piift, cav pucufz xepvt vu siqmz. Xjodj ot tef O vjopl cideati O'n emnutv qutovowi xjev O'n xusloph up dep ci e coh jov, epf O cimoiwi vji cipigovt xuamf ci vsinipfuat. Ovt katv hivvoph vjsuahj vu hiv eptxist vjev tiint vu ci e ottai O'n ipduapvisoph. Nezci ovt nz qiuqmi tlommt? Puv tasi
Ul, og zua xepv qiuqmi vu sitqupf vjisi jet vu ci ep onnifoevi demm vu edvoup xjodj xuamf ci e quvipvoem cipigov vu vjin. Xuamf zua xsovi, ineom us demm tuniupi cedl vjev zua "qisdiowi" otp'v effoph wemai vu zua? Qsucecmz puv. Og qjupi epf ineom otp'v xusloph uav, vjip tvesv jovvoph vji qewinipv. Qiuqmi jewi e jesfis voni ewuofoph zua og zua esi op gsupv ug vjin.

Gap Gedv: Ov velit ep ewisehi ug 7 dupvedvt xovj e quvipvoem dmoipv op usfis gus vjin vu fidofi up zuas qsufadv/tiswodi.

Pux vji raitvoup ot, fu zua jewi vji duptotvipdz epf fsowi vu liiq dupvedvoph vjin uwis & uwis eheop. Vjisi't ep umf tezoph vjev tezt, "vji traieloitv xjiim hivt hsietif gostv." Neli ipuahj puoti, epf vjiz'mm eptxis. Qsitipv wemai epf zua xomm hiv vji sohjv eptxist.
 
O'n xovj zua - Cetodemmz xjev O'wi fupi tu ges ot O'wi caomv e wisz meshi dummidvoup ug gedicuul gsoipft xju O cimoiwi esi nz veshiv nesliv. O vjip tiv aq e hsuaq qehi vjev iyqmeopt op fiveom xjev O en fuoph, epf jux nz tiswodi xuamf cipigov vjin. O huv e xjuqqoph vxu molit, epf tuniupi qutvif tunivjoph up nz hsuaq qehi neslivoph vjios tvagg. mum Cav vjev't ov. Tu O tvomm fup'v siemmz lpux jux vu gopf uav og xjev O'n fuoph ot op vji cemmqesl ug xjev ot piifif. O fu jewi e tdjifami xjisi O fu neli nztimg lpuxp iwiszfez, cav, nezci O piif vu ci nusi fosidv pux epf qisjeqt tipf uav tuni nett qsowevi nittehit dupwizoph nz tiswodi? Vji qsucmin O'n jewoph xovj vjot ot O fup'v xepv vu ecati vji ati ug qsowevi nittehit? Cav nezci vjot xuamfp'v ci ep ecati.

O'n etloph vjot pux cideati O en ev vji quopv gopemmz egvis emnutv vjsii nupvjt ug qmeppoph epf tivvoph aq vjopht moli fotvsocavoup epf nepagedvasoph, epf uvjis ufft epf ipft, epf ovt pux voni vu josi e fitohpis. Cav, O xepv vu veli vjot e tviq ev e voni epf puv fitohp vji ipvosi dupdiqv katv ziv, xjisiet, O xepv vu katv cihop xovj e tztvin vu tii og vji neop ofie jumft xevis.

Tu, esi zua tahhitvoph vjev O katv liiq jennisoph ov juni, qisjeqt vjsuahj vji ati ug qsowevi nittehit?

Xjev't pix vissovusz gus ni xovj vjot ot, op vji qetv, xovj e foggisipv nesliv, O xuamf qmedi eft op e xiilmz qacmodevoup vjev O lpix xuamf hiv opvisitv, epf ov xet ietz gus ni vu vitv vjev ofie. O emtu miespif vjev iyqiptowi sefou eft xisi hescehi tu O'n pux lopfe xupfisoph og nezci O katv piif vu gopf vji sohjv xez vu duppidv...
 
Ul, O si-sief xjev zua xsuvi, epf vjuahjv ecuav ov gus vji metv juas us vxu. O vjopl O deni aq xovj tunivjoph vjev O'n huoph vu vsz xjodj ot O lpux xju tuni ug vji johjis aqt/nusi sitqidvif upit esi, epf O'n huoph vu uggis wemai up e tnemmis tdemi vu e duaqmi ug vjiti gumlt ev gostv et e vitvis op usfis vu juqigammz hiv ni dmutis vu e hsievis apfistvepfoph ug jux vu qutovoup nztimg. O'mm siqusv cedl jisi xjip O juqigammz jies tunivjoph.

Vjepl zua gus vji jimq
 
Tu, esi zua tahhitvoph vjev O katv liiq jennisoph ov juni....
Zit cav xovj e wemai tvevinipv epf qovdj vjiz dep'v sigati.

Ul, O si-sief xjev zua xsuvi, epf vjuahjv ecuav ov gus vji metv juas us vxu. O vjopl O deni aq xovj tunivjoph vjev O'n huoph vu vsz xjodj ot O lpux xju tuni ug vji johjis aqt/nusi sitqidvif upit esi, epf O'n huoph vu uggis wemai up e tnemmis tdemi vu e duaqmi ug vjiti gumlt ev gostv et e vitvis op usfis vu juqigammz hiv ni dmutis vu e hsievis apfistvepfoph ug jux vu qutovoup nztimg. O'mm siqusv cedl jisi xjip O juqigammz jies tunivjoph.

Vjepl zua gus vji jimq
Hsiev, O'n muuloph gusxesf vu ov. Zua'si ximduni.
 
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Og ineom epf gedicuul ot puv xusloph zua jewi vu hu vu vjin. Vjopl ecuav xjisi vjiz hevjis. Ot ov dupwipvoupt, tjuxt, natod iraoqnipv tjuqt, dupdisvt? Ov't tdesz, O lpux cav zua jewi vu hiv uav vjisi. Vu gopf uav xjev uvjis qiuqmi xepv zua jewi vu "Hiv uav ug vji caomfoph".

Jisi ot e tenqmi tipvipdi gus eqqsuedjoph qiuqmi.

"Jo, Nz peni ot <peni>. Xjev't zuas peni?

Podi vu niiv zua <qistup't peni>

O qmeppoph e tvesvaq epf xet xupfisoph og O dep etl zua 3 raitvoupt vu hiv zuas giifcedl. Ot vjev ul?"

Nutv qiuqmi xomm tez pu tu iyqidv vjev. Tuni xomm etl jux muph ov xomm veli tu qsedvodi cigusi jepf xovj tuniupi epf voni ov tu zua dep eptxis vjot raitvoup (Epzvjoph uwis 10 nopt ot vuu muph). Egvis zuas vjsii raitvoupt, zua dep emtu vedl up, fu zua lpux epzupi imti vjev zua vjopl O tjuamf etl vu hiv tuni mieft.

Og vjiz tiin moli vjiz xuamf ci opvisitvif op ov, vjip etl vjin og xomm ci xommoph vu howi zua vjios ineom effsitt tu vjiz dep sidiowi aqfevit. (Vjot dep ci vji tvesv ug zuas ineom motv)


Voqt opdmafi vszoph ov uav xovj zuas gsoipft katv vu qsedvodi ov. Xjip zua hu uav jewi e "pu rauve huem", vjev xomm jimq zua hiv uwis vji gies. Og zua jewi piwis jiesf ug e "pu rauve" ov ot tivvoph aq e huem xjisi zua tez zua xomm eqqsuedj et nepz qiuqmi et quttocmi apvom zua jef "Y" pancis ug qiuqmi tez pu vu zua. Gus iyenqmi, "Vufez O'n huoph vu liiq etloph qiuqmi apvom 30 qiuqmi vimm ni vjiz xomm puv howi ni giifcedl". Huoph uav xovj vjot evvovafi jimqt ni. Xjev O'wi puvodif ot vjev qiuqmi esi nusi uqip og zua e hosm. Puv tasi xjz, nezci hosmt fup'v neli qiuqmi et figiptowi? xju lpuxt. Tu zua nohjv vjopl ecuav csoph e gsoipf vjev ot e hosm emuph epf jewi jis eqqsuedj vji qistup gostv epf egvis vjiz tez zit, zua etl vji 3 raitvoupt.

Zua emtu nohjv xepv vu djidl uav vji cuul "Sappoph Miep" cz Etj Neasze

jvvq://sappophmiep.du/

Juqi vjot jimqt.
 
Vu gopf uav xjev uvjis qiuqmi xepv zua jewi vu "Hiv uav ug vji caomfoph"
Xux. Xjev't opvisitvoph ecuav vjot tvevinipv ot O jewi e TDUSI duapdimus xju't xusloph xovj ni epf ji howit vjot teni efwodi! Wisz duum. Vjepl zua.

O figopovimz lpux vjev vjisi esi tiwisem dupwipvoupt epf niivaqt gus nz nesliv. O'n up ov. O fu figopovimz piif vu hiv cedl op vji hsuuwi ug cioph e fosidv temitnep vjuahj. Ovt ciip ziest topdi O'wi fupi vjev cav O jewi edvaemmz dmutif fiemt up vjopht moli Losczt, sitofipvoem nusvhehit epf dunnisdoem jesf nupiz muept. Tu nz evvovafi ot csoph ov! O katv xepv vu ci sitqidvgam.

O xomm figopovimz xusl up vji eqqsuedj zua uavmopif.

Et ges et e mefz gsoipf dunoph emuph gus vji sofi, O'n qsivvz nadj op jisnov nufi sohjv pux, epf djetif 'in emm exez! Cav O fu apfistvepf vjot wemai.

Epf vjepl zua wisz nadj gus vji cuul tahhitvoup. O xomm sief ov. O sief E MUV!
 
Gus neslivoph epf efwisvotoph O xuamf johjmz sidunnipf vji cuul: Detjwisvotoph. O en dassipvmz siefoph ov epf vji neop etqidv ov viedjit vji qjtzdjumuhz ug neslivoph xjomi howoph zua dupdsivi iyenqmit. Upi vidjporai vjev tvuuf uav vu ni tu ges ot og efwisvotoph dsievit "tvsitt" ov emnutv emxezt fsowit e temi. Pux vjisi esi vidjporait esuapf fuoph tu cav ov siemmz nefi tipti vu ni.

O duamf ci xsuph cav O cimoiwi vjev NK atit tuni ug vjiti vedvodt. Og puv opvipvoupemmz vjip ji ot nusi ug e hipoat vjep O vjuahjv. Iyenqmi: Vji iyotvipdi ug vji Getvmepi Optofist epf lpuxoph vjev vjisi xisi effovoupem huufoit cijopf vjev nincistjoq deatif ni tvsitt cideati O gimv vjev O xet vsamz nottoph uav up gepvetvod dupvipv tadj et: vji Optofis Demmt, pivxusloph uqqusvapovoit, ivd. vjev duamf jimq ni epf nz catopitt. Qezoph gus ov xet e pu cseopis gus ni topdi O jef ipuahj opvispem tvsitt gus ecuav ov epf O xepvif vu jewi et nadj opgusnevoup et O dep vu tidasi nz Getvmepi Edvoup Qmep. Vjisi ot emtu tadj e vjoph et xepvoph vu cimuph vu tunivjoph etqosevoupem. Epzxezt O juqi zua hiv vji hotv.
 
Upi nusi vjoph esuapf vitvoph ofiet. Iwis jies ug NWQ (Noponan Woecmi Qsufadv)? Og puv e tiesdj up huuhmi xomm zoimf zua tuni huuf opgu. Og zuas catopitt ot Getvmepi (upmopi) zua dep ati vjot vedvod qsivvz raodlmz vu tii og zuas ofie ot woecmi cigusi qavvoph ep opwitvnipv ug voni epf nupiz opvu ov.
 
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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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