The classic entrepreneurial mistake is building a product that you think serves a market need without ever doing any testing, pre-selling or the market research necessary to be success. We set-up blogs, websites, e-commerce stores, or build products and then it’s like okay now do people even want this? Nothing is more demoralizing than spending your money and time building something only to find out no one wants it.
Failure is an unavoidable part of the learning process for online hustlers, but testing your idea or concept can save you a ton of resources. I use this method to validate whether buyers intent exists for the product, keyword or niche I plan on entering.
Here's the step by step method.
[h=2]Step 1.) Buy a domain[/h]The domain name should include a keyword related to your niche and be two words. You can get away with three word domains, but I wouldn’t use anything higher than that. You want to stick with top level domains like .com or .net.
[h=2]Step 2.) Install WordPress / The Launch Effect[/h]The Launch Effect is a free wordpress theme (with a premium option) that allows you to create a beautiful landing page with ease. When you set up your landing page, you want to try a few variations of text that you think may motivate people to make a purchase.
[h=2]Step 3.) Advertise on Google & Facebook[/h]Pay per click advertising is a solid way to drive targeted traffic to your website, to test buyers intent. You can setup an account on Google Adwords (introduction & overview) and begin bidding on keywords related to your business.
[h=2]Step 4.) Make a Decision[/h]After you run this campaign for two weeks or so, you want to compile all of the data and make the decision whether you move forward with your original idea, pivot to something else or scrap it entirely.
For the full post you can check it out on my blog, but if anyone has any specific questions on this method feel free to dm me or leave a comment. Trust me that testing your ideas for niche sites or products this way before actually building them will save tons of time and effort.
Failure is an unavoidable part of the learning process for online hustlers, but testing your idea or concept can save you a ton of resources. I use this method to validate whether buyers intent exists for the product, keyword or niche I plan on entering.
Here's the step by step method.
[h=2]Step 1.) Buy a domain[/h]The domain name should include a keyword related to your niche and be two words. You can get away with three word domains, but I wouldn’t use anything higher than that. You want to stick with top level domains like .com or .net.
[h=2]Step 2.) Install WordPress / The Launch Effect[/h]The Launch Effect is a free wordpress theme (with a premium option) that allows you to create a beautiful landing page with ease. When you set up your landing page, you want to try a few variations of text that you think may motivate people to make a purchase.
[h=2]Step 3.) Advertise on Google & Facebook[/h]Pay per click advertising is a solid way to drive targeted traffic to your website, to test buyers intent. You can setup an account on Google Adwords (introduction & overview) and begin bidding on keywords related to your business.
[h=2]Step 4.) Make a Decision[/h]After you run this campaign for two weeks or so, you want to compile all of the data and make the decision whether you move forward with your original idea, pivot to something else or scrap it entirely.
For the full post you can check it out on my blog, but if anyone has any specific questions on this method feel free to dm me or leave a comment. Trust me that testing your ideas for niche sites or products this way before actually building them will save tons of time and effort.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
