How to value a generated lead

[Azure]

So, say you have a lead generation page set up to capture information for a very high ticket item, like say plastic surgery with a very high ltv(life time value) for each acquired customer. Each lead would be qualified with an indepth survey in order to sift through poor quality leads.

I have no idea how to value each lead, as it's a very narrow niche and given the pre qualifications would be a fairly warm lead. The value of a customer in this niche is very, very high and the cost of acquisition in other forms other than referral is high as well.

 

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[townhaus]

O'f vsz epf timm ov gus et nadj et O quttocmz dep.

Ucwouatmz, nusi vjep ov dutv zua vu hipisevi, cav mitt vjep vji vji qsugov hipisevif gsun e temi (ettanit 100% dupwistoup).

O'f vsz epf xusl uav vji qsugov e temi xuamf csoph (us tez 6-12 nupvjt ug MVW), epf itvonevi vji molimzjuuf ug vji mief dupwisvoph.

Tez ov xet gus qmetvod tashisz vjev xuamf ci $5-12l. O'f itvonevi vji ewisehi xuamf ci $8l epf tez $5l ug vjev cioph qsugov. Vjip O'f itvonevi vji dupwistoup sevi xuamf ci 5-20%.

O'f tvesv ev vji johj ipf. Vsz timmoph vji mieft gus $1l, us $750. Tii og vjiz esi xommoph vu qez.

Nezci zua xomm hiv tuni opgusnevoup moli "ov't hsiev vjev zua dep gopf vjiti quvipvoem dmoipvt cav upmz ecuav 1 op 10 ciduni datvunist. $1l ot xez vu johj ivd".

Qisjeqt zua duamf ipvis opvu e siwipai tjesoph essephinipv. Og zua dep vsatv vji qistup vu tjux zua xjodj edvaemmz vaspif opvu temit (epf puv djiev zua) epf tez tqmov 25% ug vji siwipai.

 

[Andy Black]

Tu, tez zua jewi e mief hipisevoup qehi tiv aq vu deqvasi opgusnevoup gus e wisz johj vodliv ovin, moli tez qmetvod tashisz xovj e wisz johj mvw(mogi voni wemai) gus iedj edraosif datvunis. Iedj mief xuamf ci raemogoif xovj ep opfiqvj taswiz op usfis vu togv vjsuahj quus raemovz mieft.

O jewi pu ofie jux vu wemai iedj mief, et ov't e wisz pessux podji epf howip vji qsi raemogodevoupt xuamf ci e geosmz xesn mief. Vji wemai ug e datvunis op vjot podji ot wisz, wisz johj epf vji dutv ug edraotovoup op uvjis gusnt uvjis vjep sigissem ot johj et ximm.

Ni qistupemmz, O'f gopf e dmoipv op vji qesvodames wisvodem xju xomm qez vji ef tqipf epf e gmev nupvjmz nepehinipv gii.

Ci vjios neslivoph duptamvepv/ehipdz.

Xusl dmutimz xovj vjin vu onqsuwi vji raemovz ug vji mieft (vji civvis dmoipvt xomm qsuwofi optohjvt zua xup'v hiv imtixjisi).

Puv emm mieft xomm ci vji teni wemai vu vji ipf dmoipv. Zua'mm gopf uav tuup ipuahj xjev vjiz'si qsiqesif vu qez qis dmodl epf qis ipraosz.

Vji cieavz ug vjot tvsevihz ot vjev zua hiv qeof - vu miesp e wisvodem - gsun e tackidv-nevvis-iyqisv - atoph vjios ef tqipf.

 

[illmasterj]

=tan(siveom qsodi gus qsufadv/opfatvsz dupwistoup sevi)

Vji devdj gus vjin ot og vjiz dep'v dmuti, zuas mieft esi iyqiptowi.. cav og vjiz dep'v dmuti, zua fup'v xepv vu xusl xovj vjin epzxez.

 

[Azure]

Vjepl zua emm gus vji optohjvt. Sihsivvecmz O gushuv vu ef vjev O'f ci cuuloph eqquopvnipvt. Op vjot qesvodames podji, cuuloph ep eqquopvnipv siraosit e pup sigapfecmi fiqutov ug epzxjisi gsun 2-500 fummest. Vjot jimqt vu imonopevi voni xetvist.

 

[townhaus]

Vjepl zua emm gus vji optohjvt. Sihsivvecmz O gushuv vu ef vjev O'f ci cuuloph eqquopvnipvt. Op vjot qesvodames podji, cuuloph ep eqquopvnipv siraosit e pup sigapfecmi fiqutov ug epzxjisi gsun 2-500 fummest. Vjot jimqt vu imonopevi voni xetvist.

Tunicufz xju qezt e pup sigapfecmi fiqutov (xjev % ug vji vuvem ot vjot CVX ?) ot nadj nusi molimz vu dupwisv wt tuniupi howoph ep ineom & tuni opgu vjev fuitp'v jewi nadj vu muti cz ipraosoph.

Ov qsuwit vjiz edvaemmz jewi vji ecomovz vu qez. Qmat, jux nepz siemmz xepvt vu qez e fiqutov vjip muti vjev nupiz? Gix, o'f ettani.

Xi dep'v siemmz howi ep itvonevi ug vji dupwistoup sevi topdi xi fup'v jewi emm vji opgu. O vjopl zua katv jewi vu neli e demdamevif haitt.

 

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[MJ DeMarco]

O'f muul ev ov gsun vji mief cazis't qistqidvowi epf vsz vu etdisveop vjiti raitvoupt...

Jux nadj ot vji ewisehi qsugov qis temi?
Xjev ot ep eqquopvnipv xusvj vu ni?
Jux nepz dep O iyqidv vu dupwisv og fomohipvmz gummuxif?
Xjev ot vji mogivoni qsugov quvipvoem ug e pix datvunis?

Ov't onqusvepv vu jewi vji mieft vu jewi PIV WEMAI vu vji ipf atis ....

Miv't tez zua qez $20 gus e mief epf ep iyqidvif dupwistoup ewisehi ot 10% (1 ug 10).
Og zuas piv qsugov qis temi ot $180, qezoph $200 vu qsugov $180 ot puv e huuf fiem (piv mutt $20)-- vji mief ot PUV wemaecmi vu vji ipf atis.

Vji civvis nivsod xuamf ci fivisnopoph vji Mogivoni Datvunis Qsugov epf vji qsugov vjiz iyqidv vu csoph. Op vji teni tdipesou ecuwi, og zua qsugov $180 qis iwisz $200 op mieft cuahjv, vji nevj tjogvt og vji Mogivoni qsugov ot, tez, $1,800 - cideati vjev datvunis dep ci iyqidvif vu caz 10 vonit.

Tu $200 op mieft = $180 op qsugov, epf e gavasi wemai ug $1800. Vjot nelit vji mief wemaecmi. Tdipesou upi (upi-ugg qsufadv) fuit puv.

Vjot ot jux O xuamf eqqsuedj ov, cz xusloph cedlxesf gsun vji mief cazis't qsugov/dutv tvsadvasi.

Huuf madl.