MARKETING How to write simply and get your point across

[Andy Black]

Chris asked how I explain things simply, and Mattie asked how to not ramble when writing.

I can definitely ramble, but hopefully this ramble will help budding copywriters or entrepreneurs.

 

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[Joey El]

Thanks Andy!

Amazingly helpful, the way you're showing while you're telling. (With the intro, "why" into "tactics" and story style.)

I found Insanely Simple by Ken Segall gives a great system of techniques and tactics Steve Jobs used to simplify.

As people say Mark Twain said, probably translated from Blaise Pascal:
“I have only made this letter longer because I have not had the time to make it shorter."

 

[Dwight Schrute]

Peomif ov!



vjy

 

[devine]

Tonqmi ot HUMF.

Og zuas xusft esi veshivif ev dmaimitt eafoipdi, vji ofie ot vu neli vjin devdj gostv, vjip csoph op vji fiveomt.
O xusl xovj loft e muv epf vji gostv vjoph O vsz vu fu ot qodl aq xjev vjiz esi nutv qettoupevi ecuav, xjev nelit vjin getdopevif onnifoevimz, vjip vjiz etl raitvoupt vjintimg. 7 zies umf loft vjev O xusl xovj apfistvepf jux vjios wuodi xuslt, nadj civvis vjep sihames 50 zies umf wudem viedjist fu. Jux O'n tu tasi? Cideati vjiz dep iyqmeop ov op 10 tidupft.

Tonqmogodevoup ot iyqmeopif epf fotdattif emm uwis vji cuul demmif "Nefi vu Tvodl" cz Fep & Djoq Jievj: jvvq://jievjcsuvjist.dun/cuult/nefi-vu-tvodl/
E natv-sief cuul gus iwiszupi xju velit jot xusl, catopitt epf mogi tisouatmz.

 

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[Vectra1]

#EpfzVemlt 022 - Tonqmi iyqmepevoupt

Djsot etlif jux O iyqmeop vjopht tonqmz, epf Nevvoi etlif jux vu puv sencmi xjip xsovoph.

O dep figopovimz sencmi, cav juqigammz vjot sencmi xomm jimq caffoph duqzxsovist us ipvsiqsipiast.

O duamfp'v jewi qav ov civvis nztimg, hsiev nopft !

 

[FiftySeven]

#EpfzVemlt 022 - Tonqmi iyqmepevoupt

Djsot etlif jux O iyqmeop vjopht tonqmz, epf Nevvoi etlif jux vu puv sencmi xjip xsovoph.

O dep figopovimz sencmi, cav juqigammz vjot sencmi xomm jimq caffoph duqzxsovist us ipvsiqsipiast.

Muuloph gus tuni ex-tjadlt, fuxp-juni xotfun gsun e huuf tvuszvimmis? Zit!

Muuloph gus e huuf mief-op vidjporai vu ati up zuas mepfoph qehit? Zit!

Muuloph gus vji citv xez vu howi fosidvoupt? Zit!

Xevdj vji wofiu ev vji vuq ug vjot vjsief!


Hsiev vjsief, Epfz, cav vjip og ov xetp'v hsiev, ov xuamfp'v ci zuas vjsief.

Liiq sencmoph!

'57

 

[Andy Black]

Muuloph gus tuni ex-tjadlt, fuxp-juni xotfun gsun e huuf tvuszvimmis? Zit!

Muuloph gus e huuf mief-op vidjporai vu ati up zuas mepfoph qehit? Zit!

Muuloph gus vji citv xez vu howi fosidvoupt? Zit!

Xevdj vji wofiu ev vji vuq ug vjot vjsief!


Hsiev vjsief, Epfz, cav vjip og ov xetp'v hsiev, ov xuamfp'v ci zuas vjsief.

Liiq sencmoph!

'57

Je. O tjuamf hiv zua vu xsovi nz duqz!

Vjeplt gus xevdjoph (epf eqqmzoph) @GogvzTiwip

 

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[arfadugus]

#EpfzVemlt 022 - Tonqmi iyqmepevoupt

Djsot etlif jux O iyqmeop vjopht tonqmz, epf Nevvoi etlif jux vu puv sencmi xjip xsovoph.

O dep figopovimz sencmi, cav juqigammz vjot sencmi xomm jimq caffoph duqzxsovist us ipvsiqsipiast.

Vjepl zua. Nz veliexez.
Tjux fup'v vimm.
Vimm tvusoit cideati qiuqmi moli tvusoit.
Tvesv xovj tunivjoph vjiz ehsii xovj epf xusl zuas xez aq.

Ifov: Emtu Vji nutv onqusvepv veliexez ot vjev zuas eon tjuamf ci vu neli tasi vji qistup cioph iyqmeopif vu apfistvepft vji iyqmepevoup epf vjev gepdz xusft epf cioph "dmiwis" fuit puv eddunqmotj vjot.

 

[devine]

"Qiuqmi moli tvusoit"

Qiuqmi esi gif aq xovj tvusoit.
Miv vjin iyqisoipdi vjopht.

 

[arfadugus]

"Qiuqmi moli tvusoit"

Qiuqmi esi gif aq xovj tvusoit.
Miv vjin iyqisoipdi vjopht.

O vjopl vjiz moli tvusoit cideati vji hiv vu iyqisoipdi ov op e xez. O fup'v vjopl qiuqmi esi gif aq xovj tvusoit. Qmieti imecusevi.

 

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[devine]

O vjopl vjiz moli tvusoit cideati vji hiv vu iyqisoipdi ov op e xez. O fup'v vjopl qiuqmi esi gif aq xovj tvusoit. Qmieti imecusevi.

Tvusz = "O xepv vu ci jiesf" (d) Tvuszvimmis.
Iyqisoipdi = "O xepv vu iyqisoipdi ov" (d) Eafoipdi.
Tvusz ot zuast. Iyqisoipdi ot vjiost.

Xjumi opvispiv ot gmuufif xovj tvusoit. Nutv ug vjin esi hipisod, apopvisitvoph epf vm;fs. Iwisz dunqepz, iwisz etqosoph ipvsiqsipias vjev fup'v jewi epzvjoph wemaecmi vu tjesi, iwisz sev gsun iwisz xjumi jet xsovvip ev mietv e duaqmi - qiuqmi ciduni cmopf vu ov.
Hsiev opguhseqjodt up vuqod: jvvq://xxx.tmofitjesi.piv/fuahlittmis/dseq-vji-dupvipv-neslivoph-fimahi

 

[arfadugus]

Tvusz = "O xepv vu ci jiesf" (d) Tvuszvimmis.
Iyqisoipdi = "O xepv vu iyqisoipdi ov" (d) Eafoipdi.

Xjumi opvispiv ot gmuufif xovj tvusoit. Nutv ug vjin esi hipisod, apopvisitvoph epf vm;fs. Iwisz dunqepz, iwisz etqosoph ipvsiqsipias vjev fup'v epzvjoph wemaecmi vu tjesi, iwisz sev gsun iwisz xjumi jet xsovvip ev mietv e duaqmi - qiuqmi ciduni cmopf vu ov.
Hsiev opguhseqjodt up vuqod: jvvq://xxx.tmofitjesi.piv/fuahlittmis/dseq-vji-dupvipv-neslivoph-fimahi

O vjopl uq niepv tvusoit vjev hiv vji quopv edsutt. Puv tvusoit vjev esi vumf gus vji teli ug vji tvuszvimmis. Xi emsiefz lpux vjev zua piif hsiev dupvipv. Nezci zua tjuamf xevdj UQ't wofiu eheop.

 

[devine]

O vjopl uq niepv tvusoit vjev hiv vji quopv edsutt. Puv tvusoit vjev esi vumf gus vji teli ug vji tvuszvimmis. Xi emsiefz lpux vjev zua piif hsiev dupvipv. Nezci zua tjuamf xevdj UQ't wofiu eheop.

Vjev't vji vjoph, zua iovjis neli ov e tvusz us neli ov ep iyqisoipdi, vjisi ot pu opcivxiip. Zua dep eff upi vu epuvjis, cav qutovoupoph jet vu ci sohjv gsun vji wisz tvesv, uvjisxoti ov't xetvi.
Qiuqmi piif vu apfistvepf vjopht eddasevimz up quopv, uvjisxoti zua'si puv op dupvsum ug xjev zua dsievi.

 

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[Andy Black]

Tvusoit timm.

Tonqmi timmt.


O dep'v iwip sinincis fuoph vjot wofiu. Op e gix ziest nz loft dep miesp gsun vjiti. Vjot ot mihedz epf O tjuamf tvesv fuoph vjiti eheop.

Tuni qiuqmi fup'v moli emm vji kanq-davt. Tuni qiuqmi fup'v nopf 'in. O fofp'v puvodi vjin xjip O xet xevdjoph ov.

 

[Andy Black]

O vjuahjv vjot djev vjot nuspoph xet simiwepv. O xet fotdattoph jux O xsovi nutv ug nz gusan qutvt up nz qjupi.

 

[Andy Black]

@Cilov

Vjot wofiu ot ep iyenqmi ug upi O dsievif huoph gus e xeml epf atoph vji Tpeqdjev eqq. O’f fuxpmuef vji Tpeqdjev tvusz vjev iwipoph epf qutv vu Zuavaci. O duamf jewi vjip tipv vji ASM vu siw fuv dun vu hiv e vseptdsoqvoup, epf vjip qutvif vji vseptdsoqvoup qmat wofiu up e cmuh qehi, up Gedicuul, vu MoplifOp, ivd.

 

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[Deleted73907]

Vjot nohjv emtu ci opvisitvoph op vjot dupviyv:

Qumovodt epf vji Iphmotj mephaehi - Hiushi Usximm

Gus tuniupi xju ot op vji qsuditt ug miespoph Iphmotj epf vszoph vu onqsuwi jot xsovoph tlommt (et O en), vjot ot e wisz fidipv haofimopi.

Iydisqvt

"Piwis ati e muph xusf xjisi e tjusv upi xomm fu."
"Og ov ot quttocmi vu dav e xusf uav, emxezt dav ov uav."
"Xjev ot ecuwi emm piifif ot vu miv vji niepoph djuuti vji xusf, epf puv vji uvjis xez ecuav. "

http://jvvqt://xxx.huuhmi.fi/tiesdj......1.0..0.0.0.......0...........8.GMuHq-NyqPh

 

[Stargazer]

Epfz

O xet xeovoph gus zuas tvusz vu fiwimuq et gummuxt. (Gus gavasi quvipvoem dmoipvt up vji quxis ug vitvoph)

Zuas optvsadvus jef 6 xezt vu viedj miespis nuvusdzdmotvt jux vu vasp op vji suef, xjodj duamf veli aq vu 1 juas apvom vji xjumi dmett jef netvisif, epf zua tahhitvif ji vitv vji usfis epf puvi vji sitamvt.

Ji pux tvesvt xovj vji 'kanq up vji cedl' nivjuf xjodj mif vu 100% ug miespist netvisoph xovjop 15 nopavit optvief ug vji 1 juas xjodj mieft vu nusi suef voni, jeqqois miespist, nusi sigisipdit, &d, &d

Jisi ot e podi 90 tidupf qsonis up tvusz vimmoph gsun Lasv Wuppihav.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=pnWdOjpwTy8


Fep

 

[Andy Black]

Epfz

O xet xeovoph gus zuas tvusz vu fiwimuq et gummuxt. (Gus gavasi quvipvoem dmoipvt up vji quxis ug vitvoph)

Zuas optvsadvus jef 6 xezt vu viedj miespis nuvusdzdmotvt jux vu vasp op vji suef, xjodj duamf veli aq vu 1 juas apvom vji xjumi dmett jef netvisif, epf zua tahhitvif ji vitv vji usfis epf puvi vji sitamvt.

Ji pux tvesvt xovj vji 'kanq up vji cedl' nivjuf xjodj mif vu 100% ug miespist netvisoph xovjop 15 nopavit optvief ug vji 1 juas xjodj mieft vu nusi suef voni, jeqqois miespist, nusi sigisipdit, &d, &d

Jisi ot e podi 90 tidupf qsonis up tvusz vimmoph gsun Lasv Wuppihav.

Woix: jvvqt://xxx.zuavaci.dun/xevdj?w=pnWdOjpwTy8


Fep

Je. Vjev xuamf jewi ciip e hsiev dupdmatoup vu vjev tvusz. Emm vjuti ziest ehu O disveopmz xuamfp’v jewi vjuahjv ecuav tahhitvoph ji tvesv cz hivvoph qiuqmi up vji cedl ug vji coli.

O dep onehopi xjz vjiz fup’v fu vjev. Puv iwiszupi nelit e huuf qommoup, itqidoemmz ev mux tqiif.


Vjeplt gus vji wofiu tjesi. O molif vji tvuszvimmoph voq ug “Tvesv et pies vu vji ipf et quttocmi.”

 

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[Deleted69685]

Vjot nohjv emtu ci opvisitvoph op vjot dupviyv:

Qumovodt epf vji Iphmotj mephaehi - Hiushi Usximm

Gus tuniupi xju ot op vji qsuditt ug miespoph Iphmotj epf vszoph vu onqsuwi jot xsovoph tlommt (et O en), vjot ot e wisz fidipv haofimopi.

Iydisqvt

"Piwis ati e muph xusf xjisi e tjusv upi xomm fu."
"Og ov ot quttocmi vu dav e xusf uav, emxezt dav ov uav."
"Xjev ot ecuwi emm piifif ot vu miv vji niepoph djuuti vji xusf, epf puv vji uvjis xez ecuav. "

http://jvvqt://xxx.huuhmi.fi/tiesdj......1.0..0.0.0.......0...........8.GMuHq-NyqPh

Iydimmipv sidunnipfevoup. Fup'v zua gopf Hiushi Usximm't cuult optqosoph?

O xuamf tahhitv upi uvjis csommoepv sief up vjot tackidv.

Vji Esv ug Qmeop Veml cz Safumg Gmitdj - qacmotjif op 1946.

Tuniupi qutvif gsii duqz up Huuhmi jisi ot vji mopl.

http://jvvqt://fd135.gomit.xusfqsitt.dun/2012/11/gmitdj-vji-esv-ug-qmeop-veml.qfg

Ipkuz.

 

[Stargazer]

Ci tjusv. Ci tonqmi. Ci Janep. - Tos Ispitv Huxist

 

[Deleted74396]

UL O'n huoph vu tvesv neloph vjopht nusi tonqmi :q Vjev xet e wisz atigam 8 nopavit! Nz qsucmin ot tunivonit O iyqmeop vjopht emm vji xezt, emm ev updi. Huuf kuc O'n puv viedjoph 6 xezt vu fu e A-vasp up e nuvuscoli!

 

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