Last fall, I finally finished one of my info products. got ready to pull the trigger on launching only to realize the optimal launch time is early fall. So I now have time to launch and launch well.
A little info that I can divulge-
My price point is very low. sub $10 range due to my market research. Ok, since my profit margin is high, but limits jv and am options.
My product will need to be delivered USPS, so my profit is around $7 or so.
There is little to nothing proprietery about my product except that it is not currently being done. It is a bit in the novelty arena. I predict 3-5 year lifespan max, but that is more than enough time if I do it well. If it hits big, duplication by bigger names is easily accomplished, so I need to hit it hard right up front before they have time to see what hit them.
Do to the uniqueness, there is currently no search traffic for my product. I would be creating the demand. I am scratching a felt need that people are not aware is there. Like a dull headache. My challenge will be to convince them that my product is the answer to that need.
There are currently 2 related key words that I can pursue. One is dominated by the big players, and one I can conquer. The conquerable one has about 10k searches a month and the other has about 80k searches a month.
My initial plan is build out the site and make it live by june. Hit the SEO hard in July, and send out press releases in August. I will have two peak periods to capitalize for the first season, early fall and christmas.
Any advice? I know it is hard stabbing in the dark like this, but any thoughts would be appreciated.
One thought before I close, I had considered delivering via email and making it free to build my list, but the reality is at this point in my life I have proven inept at capitalizing on a list and the related income opportunities for a list of this niching would be limited based on my research. Not impossible, just does not seem like the best option for me for now.
A little info that I can divulge-
My price point is very low. sub $10 range due to my market research. Ok, since my profit margin is high, but limits jv and am options.
My product will need to be delivered USPS, so my profit is around $7 or so.
There is little to nothing proprietery about my product except that it is not currently being done. It is a bit in the novelty arena. I predict 3-5 year lifespan max, but that is more than enough time if I do it well. If it hits big, duplication by bigger names is easily accomplished, so I need to hit it hard right up front before they have time to see what hit them.
Do to the uniqueness, there is currently no search traffic for my product. I would be creating the demand. I am scratching a felt need that people are not aware is there. Like a dull headache. My challenge will be to convince them that my product is the answer to that need.
There are currently 2 related key words that I can pursue. One is dominated by the big players, and one I can conquer. The conquerable one has about 10k searches a month and the other has about 80k searches a month.
My initial plan is build out the site and make it live by june. Hit the SEO hard in July, and send out press releases in August. I will have two peak periods to capitalize for the first season, early fall and christmas.
Any advice? I know it is hard stabbing in the dark like this, but any thoughts would be appreciated.
One thought before I close, I had considered delivering via email and making it free to build my list, but the reality is at this point in my life I have proven inept at capitalizing on a list and the related income opportunities for a list of this niching would be limited based on my research. Not impossible, just does not seem like the best option for me for now.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
