Hi everybody,
I just launched a fastlane business recently (4 weeks ago), around a really simple e-mail newsletter publishing model.
The biz model is simple...the focus is to build a massive e-mail list and deliver a really valuable newsletter to subscribers once per week...(free to sign up)
The plan to generate revenue currently is through selling advertising space in the newsletter as well as affiliate products, and live webinar trainings done by me.
(I know others who have a 100K person list who is sending an e-mail 6x/week and is charging advertisers $3600 a pop...) (He is only getting a 30% open rate)
Here is the sign up page that I am driving the majority of my traffic to that I need your help on improving.
Weekend Reading For Entrepreneurs and Marketers | ScottBradley.name
Background on the page so far...
Out of the gate the page was converting at 41%, but now the conversion rate has dropped to 25% (I think it is because the traffic is less qualified, and is mostly coming from my blog through using Ad-Impact scrolling sticky note). If you want to see what I am talking about you can go to ScottBradley.name (my blog) to see how I have positioned the funnel.
Normally I would love for the conversion rate it to hover around 50%...but want to hear your feedback about what you feel needs to be added/changed/modified to make it so.
Currently right now I am getting a 50%+ open rate on the e-mails that I send...which is unheard of around the topic of e-mail open rates...and have gotten some really positive feedback about what I am sending...so it is definitely adding value to those who are opening the e-mails!
Thanks in advance for your help!
I appreciate you.
-Scott Bradley
I just launched a fastlane business recently (4 weeks ago), around a really simple e-mail newsletter publishing model.
The biz model is simple...the focus is to build a massive e-mail list and deliver a really valuable newsletter to subscribers once per week...(free to sign up)
The plan to generate revenue currently is through selling advertising space in the newsletter as well as affiliate products, and live webinar trainings done by me.
(I know others who have a 100K person list who is sending an e-mail 6x/week and is charging advertisers $3600 a pop...) (He is only getting a 30% open rate)
Here is the sign up page that I am driving the majority of my traffic to that I need your help on improving.
Weekend Reading For Entrepreneurs and Marketers | ScottBradley.name
Background on the page so far...
Out of the gate the page was converting at 41%, but now the conversion rate has dropped to 25% (I think it is because the traffic is less qualified, and is mostly coming from my blog through using Ad-Impact scrolling sticky note). If you want to see what I am talking about you can go to ScottBradley.name (my blog) to see how I have positioned the funnel.
Normally I would love for the conversion rate it to hover around 50%...but want to hear your feedback about what you feel needs to be added/changed/modified to make it so.
Currently right now I am getting a 50%+ open rate on the e-mails that I send...which is unheard of around the topic of e-mail open rates...and have gotten some really positive feedback about what I am sending...so it is definitely adding value to those who are opening the e-mails!
Thanks in advance for your help!
I appreciate you.
-Scott Bradley
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