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Today I had a sort of epiphany. I guess it was a slow-moving epiphany that formed over time but today it culminated when I was poking around on twitter and I saw so many SEO and Realtors who were following well, everybody. I thought to myself "Who is going to follow a realtor's twitter page? Their tweets are all just self-serving and self-promoting."
That's when I realized just how many people and businesses operate my almost exclusively taking value from other people. What do Wall Street big shots do that bring value to anyone? What do they build? They get paid millions whether they perform or not (hellooo bailouts!).
This is where I agree with MJ - you need to provide massive value. Your twitter account should be entertaining, not self serving. Nobody cares that you just put up a blog post or you have a new listing for sale, and if they do then it's because it's wedged into a bunch of solid and entertaining content. Same goes for your business, you need to be providing the value, not begging for it.
Where I am starting to disagree with MJ is that I believe you need to also have a passion for the value you are providing. Some people can work 60 hours a week on a topic or business they have absolutely no interest in, but then again millions of people work 40-60 hours a week at a dead end job they hate. I think it's very hard to have motivation if you don't care about what you're doing.
Therein lies the dilemma...how can you turn a passion into a profitable business, realizing that the train has left the station on the whole professional blogger strategy? I'd appreciate any ideas on how to find your passions and figure out ways to create a business out of them.
That's when I realized just how many people and businesses operate my almost exclusively taking value from other people. What do Wall Street big shots do that bring value to anyone? What do they build? They get paid millions whether they perform or not (hellooo bailouts!).
This is where I agree with MJ - you need to provide massive value. Your twitter account should be entertaining, not self serving. Nobody cares that you just put up a blog post or you have a new listing for sale, and if they do then it's because it's wedged into a bunch of solid and entertaining content. Same goes for your business, you need to be providing the value, not begging for it.
Where I am starting to disagree with MJ is that I believe you need to also have a passion for the value you are providing. Some people can work 60 hours a week on a topic or business they have absolutely no interest in, but then again millions of people work 40-60 hours a week at a dead end job they hate. I think it's very hard to have motivation if you don't care about what you're doing.
Therein lies the dilemma...how can you turn a passion into a profitable business, realizing that the train has left the station on the whole professional blogger strategy? I'd appreciate any ideas on how to find your passions and figure out ways to create a business out of them.
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