- Joined
- Sep 28, 2014
- Messages
- 61
Ok, so here is the situation.
A couple of years ago we started working on a new concept for a product, let's call this kind of products "P".
Ps have not changed in decades. Ps are a product in the personal care section for children.
We are positively sure our product offers a great improvement and concrete benefits over all the others Ps and we believe our P, lets call it "O", is going to render all other Ps obsolete.
We also know that there is one main competitor, let's call it "X".
If you google "Ps" or "what is the best P?" you are pointed to "X" 99% of the time.
There is a reason for that, X has been in the market for many years and they have a very good product (even if they cannot offer what we are going to offer).
There are plenty of mother's blogs and posts recommending X.
We know that X does not sells on retail stores, they mainly sell through Amazon.
Our selling price is going to be the same as X.
From Shipping info, we know how many units of X are imported a year.
Our objective is to replace and replicate what X is doing.
Sooooo, How do we achieve that????
We have contacted PR and Marketing agencies and their prices are outrageous. We will end up giving all the profit to them if we go that way.
We thought about a Kickstarter campaign, not that we need the money to start production but more as a marketing campaign, but ended up deciding against that.
We believe that a combination of Amazon ads/ Google ads/ Influencers should be the way to go but since it is our first rodeo we are not sure and we don't really know how to do that.
Thanks for the advice!!!
A couple of years ago we started working on a new concept for a product, let's call this kind of products "P".
Ps have not changed in decades. Ps are a product in the personal care section for children.
We are positively sure our product offers a great improvement and concrete benefits over all the others Ps and we believe our P, lets call it "O", is going to render all other Ps obsolete.
We also know that there is one main competitor, let's call it "X".
If you google "Ps" or "what is the best P?" you are pointed to "X" 99% of the time.
There is a reason for that, X has been in the market for many years and they have a very good product (even if they cannot offer what we are going to offer).
There are plenty of mother's blogs and posts recommending X.
We know that X does not sells on retail stores, they mainly sell through Amazon.
Our selling price is going to be the same as X.
From Shipping info, we know how many units of X are imported a year.
Our objective is to replace and replicate what X is doing.
Sooooo, How do we achieve that????
We have contacted PR and Marketing agencies and their prices are outrageous. We will end up giving all the profit to them if we go that way.
We thought about a Kickstarter campaign, not that we need the money to start production but more as a marketing campaign, but ended up deciding against that.
We believe that a combination of Amazon ads/ Google ads/ Influencers should be the way to go but since it is our first rodeo we are not sure and we don't really know how to do that.
Thanks for the advice!!!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
