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This was made for Twitter:
View: https://twitter.com/znorrih/status/1470700831121055749
I used @thesamparr and @andrewwilkinson framework to start a local newsletter 3 weeks ago. It currently has 1,632 subscribers and growing by 50-60 subs a day.
The best part? It costs $0.00 to get started.
Heres a step-by-step to launch a newsletter this week
Disclaimer: I will not be sharing the newsletter name, because you are not my target audience. I need to keep the email list free from subscribers not in target audience.
1/ FIND YOUR NICHE
Scratch your own itch. What information are you missing where you live? For me it was a clear overview of 5 cool things happening this weekend in my city. Come up with 2-3 ideas.
1.1/
Research if there’s anything out there that already scratches that itch by googling and searching on Reddit. See how others are scratching that itch.
1.2/
Take your best idea and post on Reddit to see if people are interested by asking them straight up: Would you subscribe to this newsletter if I started it?
Repeat process with different ideas until idea sticks and gets attention.
2/ CREATE THE NEWSLETTER
Brainstorm names, take the names you come up with and go to a Thesaurus and find cool synonyms, that’s where the brandable names usually are.
2.1/ CREATE A WEBSITE
Go to Webflow and use one of their pre-made templates with a subscription form. Write your brand name on the site, change the pictures and colors and BOOM you have a site.
3/ GET YOUR FIRST FOLLOWERS
How I bootstrapped my way to 340 followers: Go back to that subreddit you posted in, write your first newsletter and post the entire letter in the group with a link to your site.
Repeat 2-3x (until infinity if it works).
4/ HOW TO GET LOW-COST SUBSCRIBERS WITH FACEBOOK ADS
Now that you have a following, its time to pour some gasoline on your fire (momentum). Go to Facebook and create an account in Ads Manager and connect your Facebook pixel to your Webflow account.
4.1/
Create an ad. The ad image/video should look like something your friend could post to their feed. Go out and take an interesting but normal-looking photo in your city. I took a photo of a well-known street in my city with a beautiful sunrise in the background.
4.2/
Go to Instagram, insert your photo and put text on top of it explaining EXACTLY what your newsletter is. The less text, the better. No fluff or trying to impress anyone, just the exact itch your newsletter is trying to scratch.
4.3/
For example: If I would’ve started a newsletter telling people about great hairdressers, I would say: «Not happy with your last haircut? I created a newsletter where I send out 5 great hairdressers every week.»
4.4/
Select your target audience: location, gender and age group. Nothing more - let the pixel do the rest. Select your daily spend (recommend $15) and launch your ads.
4.5/
Keep an eye on your ads and see if they work. If its not converting, try to change the text and make it clearer, more fitting etc.
Repeat until it works.
5/ JUST START
Have a newsletter up and running before Sunday:
Come up with 2-3 newsletter ideas -> Post the best one on a fitting subreddit -> If attention, create Webflow site -> Post newsletter on Reddit with Webflow link -> GAIN SUBSCRIBERS
I used @thesamparr and @andrewwilkinson framework to start a local newsletter 3 weeks ago. It currently has 1,632 subscribers and growing by 50-60 subs a day.
The best part? It costs $0.00 to get started.
Heres a step-by-step to launch a newsletter this week
Disclaimer: I will not be sharing the newsletter name, because you are not my target audience. I need to keep the email list free from subscribers not in target audience.
1/ FIND YOUR NICHE
Scratch your own itch. What information are you missing where you live? For me it was a clear overview of 5 cool things happening this weekend in my city. Come up with 2-3 ideas.
1.1/
Research if there’s anything out there that already scratches that itch by googling and searching on Reddit. See how others are scratching that itch.
1.2/
Take your best idea and post on Reddit to see if people are interested by asking them straight up: Would you subscribe to this newsletter if I started it?
Repeat process with different ideas until idea sticks and gets attention.
2/ CREATE THE NEWSLETTER
Brainstorm names, take the names you come up with and go to a Thesaurus and find cool synonyms, that’s where the brandable names usually are.
2.1/ CREATE A WEBSITE
Go to Webflow and use one of their pre-made templates with a subscription form. Write your brand name on the site, change the pictures and colors and BOOM you have a site.
3/ GET YOUR FIRST FOLLOWERS
How I bootstrapped my way to 340 followers: Go back to that subreddit you posted in, write your first newsletter and post the entire letter in the group with a link to your site.
Repeat 2-3x (until infinity if it works).
4/ HOW TO GET LOW-COST SUBSCRIBERS WITH FACEBOOK ADS
Now that you have a following, its time to pour some gasoline on your fire (momentum). Go to Facebook and create an account in Ads Manager and connect your Facebook pixel to your Webflow account.
4.1/
Create an ad. The ad image/video should look like something your friend could post to their feed. Go out and take an interesting but normal-looking photo in your city. I took a photo of a well-known street in my city with a beautiful sunrise in the background.
4.2/
Go to Instagram, insert your photo and put text on top of it explaining EXACTLY what your newsletter is. The less text, the better. No fluff or trying to impress anyone, just the exact itch your newsletter is trying to scratch.
4.3/
For example: If I would’ve started a newsletter telling people about great hairdressers, I would say: «Not happy with your last haircut? I created a newsletter where I send out 5 great hairdressers every week.»
4.4/
Select your target audience: location, gender and age group. Nothing more - let the pixel do the rest. Select your daily spend (recommend $15) and launch your ads.
4.5/
Keep an eye on your ads and see if they work. If its not converting, try to change the text and make it clearer, more fitting etc.
Repeat until it works.
5/ JUST START
Have a newsletter up and running before Sunday:
Come up with 2-3 newsletter ideas -> Post the best one on a fitting subreddit -> If attention, create Webflow site -> Post newsletter on Reddit with Webflow link -> GAIN SUBSCRIBERS
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