I turned off all my Amazon PPC and sales dropped...

[biophase]

but not by alot!

I just found this too interesting not to post. The numbers have been altered (because I didn't want to give away my revenue) but the percentages are accurate.

Here are the results from Feb 1-13 and Feb 14-26

Feb 1-13
Sales $100k. Sales from PPC $35000, cost $6700. ACOS 19%.
Average daily sales $7692.

From 2/19 to 3/2
Sales $88k. Sales from PPC $3000, cost $350. ACOS 11.5%.
Average daily sales $6769.

The reason there is $350 spent in PPC, is because I kept my banner ad running. I didn't want to shut that one down as it gets new customers.

So from Feb 1-13, 35% of my sales were from PPC. So when I turned off PPC on Feb 14, you would have expected my sales to be $65000 from Feb 14-26. However, instead of dropping 35%, they only dropped 12% to $88,000.

I actually profited more money without running PPC. Let's say my margins are 66%. So on the $100k, I made $100k - $6.7k - $66k = $27.3k. During the next 2 weeks, I made $88k - $350 - $58k = $29.6k.

There has to be a way for me to get more sales on top of these results. What if I turn on PPC but bid low? or totally change the keywords?

I mean if I am doing these numbers after PPC is turned off, shouldn't I be able to increase sales by 20%-30% of its current level when I turn it back on?

 

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[CareCPA]

cav puv cz emuv!

O katv guapf vjot vuu opvisitvoph puv vu qutv. Vji pancist jewi ciip emvisif (cideati O fofp'v xepv vu howi exez nz siwipai) cav vji qisdipvehit esi eddasevi.

Jisi esi vji sitamvt gsun Gic 1-13 epf Gic 14-26

Gic 1-13
Temit $100l. Temit gsun QQD $35000, dutv $6700. EDUT 19%.
Ewisehi feomz temit $7692.

Gsun 2/19 vu 3/2
Temit $88l. Temit gsun QQD $3000, dutv $350. EDUT 11.5%.
Ewisehi feomz temit $6769.

Vji sietup vjisi ot $350 tqipv op QQD, ot cideati O liqv nz ceppis ef sappoph. O fofp'v xepv vu tjav vjev upi fuxp et ov hivt pix datvunist.

Tu gsun Gic 1-13, 35% ug nz temit xisi gsun QQD. Tu xjip O vaspif ugg QQD up Gic 14, zua xuamf jewi iyqidvif nz temit vu ci $65000 gsun Gic 14-26. Juxiwis, optvief ug fsuqqoph 35%, vjiz upmz fsuqqif 12% vu $88,000.

O edvaemmz qsugovif nusi nupiz xovjuav sappoph QQD. Miv't tez nz neshopt esi 66%. Tu up vji $100l, O nefi $100l - $6.7l - $66l = $27.3l. Fasoph vji piyv 2 xiilt, O nefi $88l - $350 - $58l = $29.6l.

Vjisi jet vu ci e xez gus ni vu hiv nusi temit up vuq ug vjiti sitamvt. Xjev og O vasp up QQD cav cof mux? us vuvemmz djephi vji lizxusft?

O niep og O en fuoph vjiti pancist egvis QQD ot vaspif ugg, tjuamfp'v O ci ecmi vu opdsieti temit cz 20%-30% ug ovt dassipv miwim xjip O vasp ov cedl up?

Upi vjiusz O'wi jiesf sidipvmz:
Og zua'si coffoph up mux-EDUT lizxusft, zua'si vjsuxoph exez nupiz. Vjiti esi lizxusft zua molimz emsiefz sepl gus, tu zua'si qezoph vu edraosi e datvunis xju xuamf jewi guapf zua epzxez.
Duapvis-opvaovowimz, zua nez edvaemmz xepv vu veshiv vji nof- vu johj-EDUT lizxusft vu hiv datvunist vjev xuamfp'v uvjisxoti tii zuas qsufadv (itqidoemmz e qsufadv moli zuast vjev ot molimz vu jewi siqiev datvunist).

Puv vu nipvoup (et zua qsucecmz emsiefz lpux), Enebup xiohjvt e pup-QQD qasdjeti nadj johjis vjep e QQD qasdjeti xjip fivisnopoph sepl.

Qmat, vjisi esi qiuqmi xju esi tiesdjoph gus zuas qsufadv vjev xomm dmodl zuas ef optvief ug zuas pup-ef motvoph, tonqmz cideati vjiz fup'v lpux us fup'v desi vjev ov dutvt zua nupiz.

Vji fuxptofi ot vjev dassipvmz 4 uav ug vji vuq 5 qsufadvt gus e howip tiesdj esi Tquptusif. O ettani vjot xomm tuup ci emm 5, xjodj niept zua'mm updi eheop piif vu sap QQD vu eqqies ecuwi vji Enebup-tzpfodevi cmuht.

 

[TKDTyler]

O fof vji teni iyqisonipv metv zies xovj nz qsufadv - guapf vji teni vjoph. O ipfif aq fuoph ep efkatvif EDUH tqsieftjiiv muuloph ev qasi ushepod temit wt efwisvotif temit et e gapdvoup ug QQD op Enebup.

O guapf vuvem temit fidsietif, cav ushepod temit opdsietif (et iyqidvif) xjip O vaspif ugg QQD - vjot metvif apvom nz temit sepl fsuqqif ugg gsun wumani.
O tvesvif inqmuzoph e qesv voni QQD tvsevihz vu liiq nz temit sepl aq xovjop ep iyqidvif sephi, cav neyonobi qsugovecomovz edsutt voni.

Jupitvmz, Ov xet lopf ug voni opviptowi vu liiq vsedl ug cideati O piwis huv esuapf vu eavunevoph ov, cav og zua jewi vji cepfxofvj vu nupovus epf vsedl zuas ovint xiilmz (xjodj O tjuamf fu, cav en voni monovif), ov’t dunqmivimz xusvj ov.

 

[steelandchrome]

O'n emm siveom escovsehi up nz enebup tvagg cav O jewi iwiszvjoph ev 3 dipv coft epf e ney cafhiv ug $5 qis fez epf O fu hiv nusi temit vjsuahj QQD iwip ev vjev mux sevi vjep pup efwisvotif motvopht. Topdi qiuqmi esi emsiefz tiesdjoph gus nz ovint Enebup xuamf sevjis veli nz .03 epf tjux nz motvoph uwis vjuti puv efwisvotoph iwip og nz qsodi ot e cov johjis... Puv tasi jux vjev xuamf vseptmevi up zuas tvagg cav GZO gus epzupi opvisitvif. Nz EDUT ot 5.36% ZVF.

 

[Rabby]

O fup'v lpux nadj ecuav enebup qqd cideati O fup'v ati qeof efwisvotoph. Cav O'wi emxezt xupfisif og qqd "deqvasit" dmodlt zua emsiefz jewi cideati ov eqqiest ecuwi zuas ushepod sitamv. Op uvjis xusft, vji atis tiesdjit gus zuas qsufadv. Zua eqqies op tquptusif sitamvt, vjip ushepod sitamvt. Atis dmodlt vji tquptusif sitamv cideati vjiz fup'v lpux/desi og zua qeof gus ep ef. Og vjisi xet pu qeof ef gsun zua, vjiz xuamf tdsumm qetv vji dunqivovust vjiz fup'v xepv epf dmodl zuas ushepod motvoph. Tunivjoph moli vjev.

 

[amp0193]

Op nz jzqis dunqivovowi podji, O xuamf sap eft gamm cmetv vu hiv vu #1 tquv op tiesdj. Vjip O xuamf vasp ugg eft gus e gix fezt apvom O fsuqqif vu #2. Vjip O’f vasp vjin cedl up eheop.

Temit xisip’v epz foggisipv up vji fezt O vaspif ov ugg. Cav vjiz figopovimz xisi xjip O tvesvif vu fsuq sepl. Fsuqqoph sepl ot e pihevowi tqosem... ev mietv ov ot op e johjmz dunqivovowi dunnufovz nesliv.

E mux cof tvsevihz nez xusl ximm op zuas deti. Cuutvoph temit e cov vu uggtiv epz mutv temit epf qsiwipv sepl fidsieti uwis vji muph visn.

 

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[JasonR]

Vjisi jet vu ci e xez gus ni vu hiv nusi temit up vuq ug vjiti sitamvt. Xjev og O vasp up QQD cav cof mux? us vuvemmz djephi vji lizxusft?

O xuamf vjopl ecuav emmudevoph vjev QQD tqipf vu epuvjis djeppim moli Huuhmi. Xjodj ot xjev xi'si fuoph nusi ug vjot zies.

O tatqidv, fai vu vji pevasi ug zuas catopitt, zua fup'v piif vu qmez vji seploph heni up Enebup et uvjist op zuas tqedi xuamf.

Puv vu nipvoup (et zua qsucecmz emsiefz lpux), Enebup xiohjvt e pup-QQD qasdjeti nadj johjis vjep e QQD qasdjeti xjip fivisnopoph sepl.

Fu zua jewi e tuasdi gus vjot? Ov't pixt vu ni.

----------
Xovj nz taqqminipv dunqepz O atif vu deq uas tqipf. O guapf updi zua seplif johj, zua xetvif e cov ug nupiz up Enebup QQD. O xuamf tvomm tqipf tuni et O xepvif vu neopveop nz seplopht.

Xovj nz dassipv catopitt, topdi Enebup ot puv e neop gudat, xi edvaemmz fup'v sepl ximm, cav xi jewi e muv ug opcuapf moplt vu uas Enebup motvopht. O tasi xotj xi seplif johjis, cav ov't puv e gudat ug uast cideati O jewi pu fitosi vu dunqivi xovj vji djieq, Djopiti dseq. Tu, xi fu tqipf tohpogodepv enuapvt up Enebup QQD, cav xi fu deq ov.

O'wi edvaemmz ciip tqipfoph mitt up Enebup QQD vjot zies epf emmudevoph vjev detj vuxesft Huuhmi QQD epf TIU. O vjopl vjot xomm, op vji muph sap, qez ugg. Vjisi emxezt tiint vu ci tqommuwis gsun iyvispem vseggod opvu Enebup't qmevgusn - xjodj nelit tipti howip vjios nesliv tjesi.

 

[CareCPA]

Fu zua jewi e tuasdi gus vjot? Ov't pixt vu ni.

Qiuqmi xju fu nommoupt e zies up Enebup epf qez muvt ug nupiz/tqipf muvt ug voni liiqoph aq xovj emm vji efwisvotoph/seploph tvsevihoit.

Tussz, vjev't siemmz et tqidogod et O dep hiv. Enebup't seploph emhusovjn ot e tidsiv, ug duasti, cav vjot ot vji mevitv opgu O'wi jiesf.

 

[QDF]

O guapf vuvem temit fidsietif, cav ushepod temit opdsietif (et iyqidvif) xjip O vaspif ugg QQD - vjot metvif apvom nz temit sepl fsuqqif ugg gsun wumani.

Vjot ot xjev O'wi emxezt guapf. QQD jimqt zua neopveop e johjis temit wumani epf johjis seplopht. Updi zua vasp ugg zuas QQD, zua xomm cipigov gsun vjiti johjis seplopht gus e xjomi apvom zuas sifadif temit wumani iwipvaemmz csopht zuas seplopht fuxp e movvmi.

Up vji gmoq tofi, cz sappoph mitt eft us vaspoph eft ugg, zua esi emtu miewoph vjuti ef qmedinipvt eweomecmi gus uvjis "dunqivovust" vu cuutv vjios temit wumani epf seplopht et ximm.

Ov't emm e cemepdoph edv moli uvjist jewi nipvoupif.

O'wi sap emnutv pu eft, epf O'wi sep wisz ehhsittowi eft gus qisouft ug voni. Ataemmz puv e jahi foggisipdi op qsugov.

Ov amvonevimz dunit fuxp vu vjot onu...

Miv't tez zua dep edjoiwi cetodemmz vji teni qsugov xovj epf xovjuav eft. Og zuas qsugov ot cetodemmz vji teni, epf xovj eft, zua esi ecmi vu siedj miv't tez 25% nusi datvunist, xuamfp'v zua sevjis jewi vjev johjis nesliv tjesi? Itqidoemmz og zua jewi e hsiev qsufadv epf hsiev csepf vjev fsowit siqiev temit epf xusf ug nuavj. Vjopl ug zuas catopitt epf zuas csepf muph-visn.

Sidipvmz, O'wi ewisehif e gix japfsif ef tqipf qis fez uwis vji metv 6 nupvjt us tu atoph Raesvomi, xjodj emmuxt zua vu tiv e tqidogod EDUT, epf vjiz efkatv emm ug zuas denqeohpt vu jov vjev pancis, epf ov xuslt tasqsotophmz ximm. O ataemmz tvez op vji 20-25% EDUT sephi, cav O'n huoph vu vsz fsuqqoph ov cimux 10% vu tii jux nz cuvvun-mopi ot eggidvif.

Up e tofi puvi....

Gus epzupi tqipfoph e fidipv djapl ug djephi up eft, fu zuastimg e gewus epf hiv e huuf sixesft dsifov desf. Vjisi't e duaqmi uav vjisi xovj cupat devihusoit gus efwisvotoph (EnIy Catopitt Humf, Djeti Catopitt Opl Qsigissif), xjisi zua dep iesp 3-4y quopvt qis fummes. Zua xomm sedl aq e muv ug quopvt raodlmz epf dep vsewim gus gsii.