- Joined
- Mar 21, 2021
- Messages
- 22
The Model: Business Directory and Membership Site
The Niche: Holistic, Alternative and Complementary Care professionals.
The industry: Health and Wellness
For the past two years I've created a network of Holistic, Alternative and Complementary Care professionals.
I feel like it has a proof of concept and fits the CENTS framework. My expectation is to create one for each state - either myself or franchised. Still to be determined, the foundation is currently being built.
Based on my research this industry is expected to grow exponentially - Grand View posted a market research report with projected billions in revenue potential. and an exponential growth curve of 23% through 2028.
I've been able to sell to 375 of about 1800 - with more signing up every day. I'm struggling with automation. Just signed on with ActiveCampaign (talk about rabbit hole - my goodness, give me a spreadsheet and a phone).
Average sale is about $150 - I'm currently bootstrapping it, have not looked for any investors, not sure if I should. This $ amount comes from sales ranging from $40/listing to $2500 advertisement. Along with a founding member drive to get the initial website launched - which has taken 6 months to sell. (111 x $199/ea) After founding member drive we move to a membership based platform with 3 tiers: $19.97/mo ; $39.97/mo and $97.97/mo all with an annual option.
I keep reading about the process, and with support have been able to continue doing this. I'd like to amp it up, start seeing some real revenue coming in, I'd like to see the membership program take off. - $26K per state at 52 states is acceptable too.
My time invested in this is over the top - at what point does it flip and become the event?
I've been hosting zoom networking events - 5 so far, for free, with plans to charge moving forward. between 15 and 35 attendees. Looking to polish these up, as they seem to be a desired option.
I've been sending out fairly regular emails to an email list of about 1200 (I want to grow this too).
I've been sporadically using social media and am struggling to determine how to figure out a reasonable marketing plan, as there are so many options with no simple answers. My audience is two-fold, the general public to create awareness around preventative positive health solutions and the holistic/alternative, complementary care community to get them to become members.
I've created a private membership site with a forum and community board.
I've printed directories by region.
I've launched a founding member drive for the next state.
Where/how/what is market research in this day and age? I keep jumping down rabbit holes of information that are not relevant or maybe it's because I can't relate what I'm doing with the masses of "improve your coaching business" marketing material that I'm finding.
Would love to hear thoughts. Am I on the right track? Should I pivot?
The Niche: Holistic, Alternative and Complementary Care professionals.
The industry: Health and Wellness
For the past two years I've created a network of Holistic, Alternative and Complementary Care professionals.
I feel like it has a proof of concept and fits the CENTS framework. My expectation is to create one for each state - either myself or franchised. Still to be determined, the foundation is currently being built.
Based on my research this industry is expected to grow exponentially - Grand View posted a market research report with projected billions in revenue potential. and an exponential growth curve of 23% through 2028.
I've been able to sell to 375 of about 1800 - with more signing up every day. I'm struggling with automation. Just signed on with ActiveCampaign (talk about rabbit hole - my goodness, give me a spreadsheet and a phone).
Average sale is about $150 - I'm currently bootstrapping it, have not looked for any investors, not sure if I should. This $ amount comes from sales ranging from $40/listing to $2500 advertisement. Along with a founding member drive to get the initial website launched - which has taken 6 months to sell. (111 x $199/ea) After founding member drive we move to a membership based platform with 3 tiers: $19.97/mo ; $39.97/mo and $97.97/mo all with an annual option.
I keep reading about the process, and with support have been able to continue doing this. I'd like to amp it up, start seeing some real revenue coming in, I'd like to see the membership program take off. - $26K per state at 52 states is acceptable too.
My time invested in this is over the top - at what point does it flip and become the event?
I've been hosting zoom networking events - 5 so far, for free, with plans to charge moving forward. between 15 and 35 attendees. Looking to polish these up, as they seem to be a desired option.
I've been sending out fairly regular emails to an email list of about 1200 (I want to grow this too).
I've been sporadically using social media and am struggling to determine how to figure out a reasonable marketing plan, as there are so many options with no simple answers. My audience is two-fold, the general public to create awareness around preventative positive health solutions and the holistic/alternative, complementary care community to get them to become members.
I've created a private membership site with a forum and community board.
I've printed directories by region.
I've launched a founding member drive for the next state.
Where/how/what is market research in this day and age? I keep jumping down rabbit holes of information that are not relevant or maybe it's because I can't relate what I'm doing with the masses of "improve your coaching business" marketing material that I'm finding.
Would love to hear thoughts. Am I on the right track? Should I pivot?
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