1) The IDEA
A good tasting drinkable yogurt that is over 12g protein but under 10g of Carbs in a single serving.
2) The PROBLEM
I eat a lot of yogurt. It’s a quick way to down 12g of protein and it tastes good. But I also work out of a car. I noticed a growing trend at the grocery store. Yogurt in a bottle. This would make it easier for me to consume and be a self contained piece of refuse, rather than a yogurt cup that rolls around in my cooler and smears left over yogurt everywhere.
The problem is, every drinkable yogurt on the market is 15g+ of Carbs. If you’re on Keto or doing a low carb diet, that’s way too high. When I’m limiting myself to 100g of Carbs a day, giving up 17-20g to a snack is too high.
3) The SOLUTION
This company looks like it’s the only one in this market.
Home
Depending on the particulars of yogurt making, you could ultra filter the milk like Fairlife does to remove a good portion of the natural sugars and lactose. This would leave you the extra carbs to add in fruit to flavor the yogurt.
4) The RESULT
A ready to drink protein option.
5) The MARKET
There are lots of different markets here. Diabetics, gym goers, people who drink protein shakes, Keto diet, low carbs diets, kids.
Obvious places to sell this are regular grocery stores, if you go the organic route natural grocers. This can be sold in supplement stores like GNC or even in gyms with drink coolers.
6) The FASTLANE model
Grow big enough to hire a CEO or exit. This is a long term game, a large business. But this could easily be a 9 figure business is executed correctly.
7) The BUSINESS model
Start small, get recipes developed in house. Then do small batches, sell locally to grocery stores and farmers markets. Get a few distribution deals at gyms.
This would operate like a typical CPG (consumer packaged goods) brand. Large distribution to grocery stores is end goal.
8) The EXECUTION challenges
CPG is capital intensive. Ideally you’d need investment.
In order to be profitable and get margin, you’ll need your own yogurt making facility, not a copacker.
Advertising is expensive as well. Distribution eats margins too.
The bottom could also fall out if the yogurt trend too. If Greek yogurt turns out to be a fad and people stop eating as much yogurt as they do, then that would hurt the overall market.
9) The BRAND idea
A simple clean natural branding strategy is best here. Don’t go too hard on the gym or fitness angle.
10) The EXIT strategy
Sell to Chobani, yoplait, Danon is any large food brand. Big money in these types of acquisitions.
---------
11) YOUR BOUNTY PRICE (If Any)*
$250
12) DISCLAIMER
PLEASE COPY AND PASTE THIS AT THE BOTTOM OF YOUR INE...
I, [YOURUSERNAME] UNDERSTAND THAT I AM POSTING THIS IDEA WITH NO EXPECTATION OF COMPENSATION, TODAY OR IN THE FUTURE SHOULD THE IDEA BE PURSUED, EXECUTED, OR ATTEMPTED. I UNDERSTAND THAT THIS IDEA WILL REMAIN VIEWABLE TO ALL INSIDERS AND WILL REMAIN AVAILABLE FOR ANYONE AND EVERYONE WHILE POSTED IN THE INSIDERS DOMAIN. I UNDERSTAND THAT NO COMPENSATION IS DUE SHOULD MY IDEA BECOME EXECUTED OR ATTEMPTED IN THE PUBLIC DOMAIN. I UNDERSTAND THAT THE "BOUNTY PRICE" I AM POSTING IS SIMPLY A PAYMENT TO REMOVE THE "INE" POST FROM VIEW AND IT DOES NOT SIGNIFY OWNERSHIP, EXCLUSIVE OR OTHERWISE, TO THE IDEA
Ps.
As the resident food guy on the forum, I’d love to be of help with this idea. I’d gladly lend myself to advising on this if someone takes this idea.
A good tasting drinkable yogurt that is over 12g protein but under 10g of Carbs in a single serving.
2) The PROBLEM
I eat a lot of yogurt. It’s a quick way to down 12g of protein and it tastes good. But I also work out of a car. I noticed a growing trend at the grocery store. Yogurt in a bottle. This would make it easier for me to consume and be a self contained piece of refuse, rather than a yogurt cup that rolls around in my cooler and smears left over yogurt everywhere.
The problem is, every drinkable yogurt on the market is 15g+ of Carbs. If you’re on Keto or doing a low carb diet, that’s way too high. When I’m limiting myself to 100g of Carbs a day, giving up 17-20g to a snack is too high.
3) The SOLUTION
This company looks like it’s the only one in this market.
Home
Depending on the particulars of yogurt making, you could ultra filter the milk like Fairlife does to remove a good portion of the natural sugars and lactose. This would leave you the extra carbs to add in fruit to flavor the yogurt.
4) The RESULT
A ready to drink protein option.
5) The MARKET
There are lots of different markets here. Diabetics, gym goers, people who drink protein shakes, Keto diet, low carbs diets, kids.
Obvious places to sell this are regular grocery stores, if you go the organic route natural grocers. This can be sold in supplement stores like GNC or even in gyms with drink coolers.
6) The FASTLANE model
Grow big enough to hire a CEO or exit. This is a long term game, a large business. But this could easily be a 9 figure business is executed correctly.
7) The BUSINESS model
Start small, get recipes developed in house. Then do small batches, sell locally to grocery stores and farmers markets. Get a few distribution deals at gyms.
This would operate like a typical CPG (consumer packaged goods) brand. Large distribution to grocery stores is end goal.
8) The EXECUTION challenges
CPG is capital intensive. Ideally you’d need investment.
In order to be profitable and get margin, you’ll need your own yogurt making facility, not a copacker.
Advertising is expensive as well. Distribution eats margins too.
The bottom could also fall out if the yogurt trend too. If Greek yogurt turns out to be a fad and people stop eating as much yogurt as they do, then that would hurt the overall market.
9) The BRAND idea
A simple clean natural branding strategy is best here. Don’t go too hard on the gym or fitness angle.
10) The EXIT strategy
Sell to Chobani, yoplait, Danon is any large food brand. Big money in these types of acquisitions.
---------
11) YOUR BOUNTY PRICE (If Any)*
$250
12) DISCLAIMER
PLEASE COPY AND PASTE THIS AT THE BOTTOM OF YOUR INE...
I, [YOURUSERNAME] UNDERSTAND THAT I AM POSTING THIS IDEA WITH NO EXPECTATION OF COMPENSATION, TODAY OR IN THE FUTURE SHOULD THE IDEA BE PURSUED, EXECUTED, OR ATTEMPTED. I UNDERSTAND THAT THIS IDEA WILL REMAIN VIEWABLE TO ALL INSIDERS AND WILL REMAIN AVAILABLE FOR ANYONE AND EVERYONE WHILE POSTED IN THE INSIDERS DOMAIN. I UNDERSTAND THAT NO COMPENSATION IS DUE SHOULD MY IDEA BECOME EXECUTED OR ATTEMPTED IN THE PUBLIC DOMAIN. I UNDERSTAND THAT THE "BOUNTY PRICE" I AM POSTING IS SIMPLY A PAYMENT TO REMOVE THE "INE" POST FROM VIEW AND IT DOES NOT SIGNIFY OWNERSHIP, EXCLUSIVE OR OTHERWISE, TO THE IDEA
Ps.
As the resident food guy on the forum, I’d love to be of help with this idea. I’d gladly lend myself to advising on this if someone takes this idea.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
