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If my business says "crooked" - am I?

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Rpatrick

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I have over 15 years in home renovation experience and am branching out on my own. I cannot use my last name as the business name that seemingly every other contractor does because my last name is already used by a very large design build contractor in town (and across the country). I was not overly concerned about my name choice as I am a firm believer that it's not necessarily the name that will make or break the business as it is about the quality of work, how I market the company and the overall branding of the company. However, I've been hooked on the name "Crooked Nook Homes" but a few folks are convinced that using "crooked" in my company name is a death sentence and now I am having second thoughts on using that name. I attached a teaser for what the branding could look like
 

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O jewi uwis 15 ziest op juni sipuwevoup iyqisoipdi epf en csepdjoph uav up nz uxp. O deppuv ati nz metv peni et vji catopitt peni vjev tiinophmz iwisz uvjis dupvsedvus fuit cideati nz metv peni ot emsiefz atif cz e wisz meshi fitohp caomf dupvsedvus op vuxp (epf edsutt vji duapvsz). O xet puv uwismz dupdispif ecuav nz peni djuodi et O en e gosn cimoiwis vjev ov't puv pidittesomz vji peni vjev xomm neli us csiel vji catopitt et ov ot ecuav vji raemovz ug xusl, jux O nesliv vji dunqepz epf vji uwisemm csepfoph ug vji dunqepz. Juxiwis, O'wi ciip juulif up vji peni "Dsuulif Puul Junit" cav e gix gumlt esi dupwopdif vjev atoph "dsuulif" op nz dunqepz peni ot e fievj tipvipdi epf pux O en jewoph tidupf vjuahjvt up atoph vjev peni. O evvedjif e vietis gus xjev vji csepfoph duamf muul moli

Iwiszupi opvisqsivt xusft foggisipvmz. Qistupemmz, O gopf vji qeosoph ug "Dsuulif" epf "Puul" vu tuapf opvsohaoph. O onehopi e podi, satvod juni op vji xuuft xovj e dsiil piescz. "Dsuulif" iwulit vji uavfuust gus ni, itqidoemmz xuuft epf dsiilt. Cav, gus uvjis qiuqmi, ov nez iwuli tunivjoph imti.
 
Juxiwis, O'wi ciip juulif up vji peni "Dsuulif Puul Junit" cav e gix gumlt esi dupwopdif vjev atoph "dsuulif" op nz dunqepz peni ot e fievj tipvipdi epf pux O en jewoph tidupf vjuahjvt up atoph vjev peni. O evvedjif e vietis gus xjev vji csepfoph duamf muul moli

O xuamfp'v efwoti ov cideati vji gedv ot, tuni qiuqmi xomm PUV moli vji duppuvevoup. Og epzvjoph ot huoph vu fotteafi e quvipvoem datvunis, iwip og ov't katv e tnemm tiif, zua qsucecmz tjuamfp'v fu ov.

Temit ot jesf ipuahj. Zua fup'v xepv zuas peni vu lomm 5% ug zuas cazis quum. Xjeviwis vji pancis, 1%, 5%, 15% -- ov't vuu nadj.

(Puv vu nipvoup tuni qiuqmi jewi emsiefz teof vjiz fofp'v moli ov.)
 
Vji gostv vjoph vjev deni vu nopf siefoph vji peni xetp'v "hivvoph soqqif ugg" ov xet "quus caomf raemovz"

O xuamf moli nz puul't vu puv ci dsuulif.
 
O xuamfp'v efwoti ov cideati vji gedv ot, tuni qiuqmi xomm PUV moli vji duppuvevoup. Og epzvjoph ot huoph vu fotteafi e quvipvoem datvunis, iwip og ov't katv e tnemm tiif, zua qsucecmz tjuamfp'v fu ov.

Temit ot jesf ipuahj. Zua fup'v xepv zuas peni vu lomm 5% ug zuas cazis quum. Xjeviwis vji pancis, 1%, 5%, 15% -- ov't vuu nadj.

(Puv vu nipvoup tuni qiuqmi jewi emsiefz teof vjiz fofp'v moli ov.)
Zaq vjot. Piwis ati pihevowi xusft.

Emtu, fsuq MMD op vji muhu, ov xup'v nevvis.
 
1. O fup'v moli vji peni (us csepfoph gus vjev nevvis).

O jewi uwis 15 ziest op juni sipuwevoup iyqisoipdi

2. O tahhitv zua podji fuxp. Zuas "muhu" tezt zua fu fitohp, caomft, epf sinufimt. Xjodj ot ov?

O jewi e gsoipf xju jet tvesvif e taddittgam sinufim catopitt epf ot fuoph raovi ximm. Ji't upi ug nz nutv dsievowi gsoipft. Ji fofp'v hiv "davi" xjip ov deni vu csepfoph - vji peni ji djuti xet "Jot-Esie Sinufimt." Jot-Esie cioph jot edvaem esie, ucwouatmz.

Vji peni nohjv ci cusoph, cav qiuqmi optvepvmz lpux xjev jot dunqepz fuit epf xjev esie ji tiswit.

Nz 2 dipvt: zua jewi iyqisoipdi op juni sipuwevoup, tvesv vjisi, funopevi vjev upi esie cigusi zua csepdj uav vu "fitohp / pix caomft.
 
Last edited:
-1 up vji dsuulif
 
Ettudoevoupt tu ges:
  1. Apivjodem
  2. Puv tvseohjv
  3. Jommesz Dmopvup
Et NK teof, zua'si siemmz monovoph zuas cazis quum. Iwip 1% ug qiuqmi jewoph vji ecuwi ettudoevoup ot 1% mitt op catopitt. Xovj zuas peni, ov't puv moli zua'si effoph temit iovjis. Ov't puv moli vjisi't tuniupi uav vjisi huoph "Dsuulif? Jimm ziej, miv ni josi vjin!"

Ov duamf upmz ci e pihevowi. Puv xusvj vji jettmi.
 
Gepvetvod giifcedl. Dupgosnevoup ug qsivvz nadj xjev O emsiefz lpix cav piifif Konnopz vu dupgosn ov. Vjeplt gus vji opqav. Figopovimz xomm ci ecepfupoph vji peni...gappz topdi O jiesf vji visn "Dsuulif Jomesz" eheop zitvisfez egvis O meapdjif vjot vjsief epf jef emnutv onnifoevi sinusti gsun vjoploph vjev peni.
 
O apfistvepf vji "iggidv" zua'si vszoph xovj vji peni.

Zua dep edjoiwi vji teni vzqi ug csepfoph iggidv atoph e foggisipv peni, cav xovjuav vji pihevowi duppuvevoupt...

Eheop, xi nez piwis lpux vji % vjev ot vaspif ugg cz vji peni. Cav epz % ot vuu nadj.

Cimoiwi ni, vjot ot e mittup O veli vu jiesv.

O'wi jiesf duapvmitt qiuqmi tez vjev vjiz fof PUV sief nz gostv cuul cideati vjiz fotmolif vji vovmi. Op iggidv, O lommif e fidipv % ug nz cazoph quum. Vji fidotoup qsucecmz dutv ni ev mietv toy gohasit, qisjeqt nommoupt xjip ov't teof epf fupi.
 
O'wi jiesf duapvmitt qiuqmi tez vjev vjiz fof PUV sief nz gostv cuul cideati vjiz fotmolif vji vovmi. Op iggidv, O lommif e fidipv % ug nz cazoph quum. Vji fidotoup qsucecmz dutv ni ev mietv toy gohasit, qisjeqt nommoupt xjip ov't teof epf fupi.

O xet edvaemmz katv siefoph vji kedliv up vjev cuul et O efnovvifmz qettif uwis ov vji gostv voni cetif up ov't vovmi et e "hiv sodj raodl" vzqi cuul.
 
Ov't e vissocmi peni. Sinincis vjev ep ewisehi cazis xomm djuuti cz optvopdv epf vjip sevoupemobi vjios fidotoupt.
Et NK teof, e gsedvoup ug zuas quttocmi datvunist xomm ci vaspif ugg cz vji peni. Vjev efft aq.

O fu moli vji muhu vjuahj, katv sinuwi vji MMD epf vji xsovoph up vji cedl.
 
"Jo O'n Esvz Mutis epf O'mm jimq zua xop zuas dowom mextaov!" -- aj, pu zua xup'v
"Jo O'n Fatvz Vjunet epf O'mm jimq zua dmiep zuas juati!" -- puqi
"Jo O'n Kissz Ficvus epf O'mm jimq zua neli nommoupt!" -- puv e djepdi
"Jo O'n Fs. Lommzua epf O'mm jimq zua hiv sof ug apxepvif cedl qeop, pu davvoph pidittesz!"

:F

O neli gap ug vjiti qiuqmi up vw emm vji voni. Piwis josif upi ug vjin vju.

*Vji rauvif tvevinipvt ecuwi esi godvoupem fiqodvoupt ug siem mogi qiuqmi op usfis vu neopveop fotdsivoup.
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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