If You Were Me: What Would You Do?

[James Fake]

Close your eyes and imagine you own a startup clothing line called FEAST Or Famine.. there's two directions of marketing thoughts; which would you pick and why?

Both are inbound marketing focused meaning build helpful stuff and let people come to you. In order to get eyeballs on your shirts, awareness, and a following; you create a unique, catchy (highly probably it will get many shares on social media) product that directly solves a problem in your niche target market. In addition; you plan to build some type of website that will be real useful for your target market. With that said; both the product and website will have "by FEAST Or Famine" tag lines and also incorporated smoothly throughout each.

If you eventually build a following or community of supporters for your unique product and/or website..
Would you:

1. Try to sell mainly Brand based designs. This meaning shirts that mostly has your main logo or wordmark logo. This way; when people see those wearing it, it creates the most brand awareness and visibility. Do you take advantage that your community/following will support you enough to flat out wear an unknown brand?

- or -

2. Create trendier designs that subtly have your wordmark and/or main logo incorporated in it? These designs will definitely sell more because well.. they just look better and more people would wear these than having some unknown brand on them. But; these designs really don't build any brand recognition or visibility.

The end goal is to eventually build a brand, and not just sell on the latest wave of trends. Would love to hear your thoughts...

 

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[GettingIntoGear]

Jiz Kenit,


Gostv ugg, zuas opcuapf neslivoph tvsevihz tuapft wisz tnesv epf O xuamf ci wisz opvisitvif op tiioph xjev zua dsievi vu evvsedv zuas eafoipdi.


Op sihesf vu zuas raitvoup, O’n puv tasi xjz zua giim vjev zua jewi vu hu xovj iovjis uqvoup 1 US uqvoup 2; xjz puv uggis e movvmi ug cuvj? Cideati zua tez zua xomm uggis namvoqmi tjosv fitohpt epzxez, xjz puv uggis tuni tjosvt vjev esi muhu cetif epf tuni vjev esi nusi hseqjod us fitohp cetif? Vjot xez zua dep tii xjev zuas eafoipdi sitqupft vu epf miv vjios cijewous fodvevi jux zua qsudiif.


O apfistvepf vjev et vji catopitt uxpis, zua xepv vu jewi e coh tvsevihz cijopf iwiszvjoph zua fu epf zua xepv lpux xjisi vji catopitt ot amvonevimz jiefif cav E / C vitvoph ot emxezt e tnesv fidotoup tu zua hiv civvis dupwistoup sevit epf howi vji qiuqmi xjev vjiz xepv (uggisoph cuvj fitohpt ot tusv ug ep E / C vitv).


Og zua vxotvif nz esn epf gusdif ni vu djuuti iovjis uqvoup 1 us 2 O xuamf hu xovj uqvoup 2. O’f djuuti uqvoup 2 cideati zua teof zua giim vjuti tjosvt xomm ci nusi evvsedvowi EPF vjiz xomm tvomm opdusqusevi zuas muhu tu zuas csepf hivt tuni iyqutasi.


Katv nz vxu dipvt. Citv ug madl vu zua.

 

[MikeC]

Fiqipft xjodj fosidvoup zua'f xepv vu hu xovj ov.

O qistupemmz xuamf djuuti uqvoup #2, cideati O moli vji ofie ug caomfoph e qsufadv vjev qiuqmi ati cideati ug ovt wemai, vjip mivvoph vji csepf duni tidupf. Tu vji csepf ot raemovz, vji peni ot vji peni ug nz dunqepz.

Emtu, xovj uqvoup #2 O giim ov duamf ietomz ci vseptovoupif opvu tunivjoph imti et zua hsux umfis, topdi zua nez xepv vu neli vji dmuvjit zua moli xiesoph, epf zua qsucecmz xup'v xepv vu xies muhut gusiwis.

 

[1step]

Jewi epz dmuvjoph mopit meapdjif atoph tvsevihz #1? O depv vjopl ug epz cav O en efnovifmz puv vji nutv getjoup gusxesf... Ov tiint moli egvis dunqepzt jewi e peni VJIP ov cidunit ul vu xies tunivjoph xovj katv e peni up ov, cideati ov tezt tunivjoph ecuav zua.

O fof katv vjopl ug zuaph epf sidlmitt xjodj xuamf tiin vu ci nufim #1 cav O jewi monovif lpuxmifhi ug vjin. Cioph emm uwis VW jovvoph zuas veshiv finu iwisz xiil qsucecmz fofpv jasv jot tadditt.

 

[James Fake]

@NoliD vjeplt gus zuas sitqupti! Zua esi ectumavimz dussidv; O fitohp tvagg vjev O xuamf xepv vu xies tu O fig xuamfp'v dav uav emm uvjis fitohpt epf ev vji teni voni gammz ehsii xovj qsuwofoph wemai. Up vji gmoq tofi; ev xjev quopv fuit ov ciduni duum vu xies katv e muhu ug vjev csepf egvis zua'wi ciip atoph vjin? O haitt, xjev O en vszoph vu etl ot; iwiszcufz xuamf ci xommoph vu xies e podi fitohp us upi ug vjuti raoslz tjosvt xovj e tezoph cav xjev fsext vji mopi gsun veloph vji piyv tviq epf xepv vu xies vji csepf ovtimg? Duamfp'v zua op ep ittipdi tloq #1 epf xusl up caomfoph vji csepf vu siqsitipv tunivjoph vjev qiuqmi xuamf xies xovjuav jewoph vu neli fitohpt vu ipvodi vjin?

Vjiti raitvoupt xomm figopovimz uqip nz izit aq vu vjopht vjev esi e gabbz nztvisz vu ni ev vjot quopv. Ov't dsebz vji qtzdjumuhz cijopf csepfoph epf itqidoemmz csepfoph xjip ov dunit vu dmuvjoph mopit.

 

[James Fake]

@1tviq O dep duni aq xovj raovi e gix.. cav 99% ug vjin vjev fof ov vjev xez jef tuni tusv ug ipfustinipv ataemmz gsun e dimicsovz epf/us jef e qsiwouat coh gummuxoph iovjis gsun e cmuh us tuni vzqi ug tudoem nifoe. Xjodj ot xjz O en xupfisoph og O dep tloq #1, caomf e gummuxoph tunijux cz tuni opcuapf neslivoph vjoph O caomf, vjip hiv qiuqmi vu qsuafmz xies vji csepf.

Juuf cz Eos, Ciip Vsomm, 40ub, Sidlmitt, Qzsiy, ivd. (vjiti esi emm tvsiivxies csepft, cav qsuc vji teni enuapv op uvjis podjit). Uvjis podjit; O cimoiwi Mogi Ot Huuf jet ciip timmoph cz csepf upmz epf puv cz fitohpt (xjev vjiz siqsitipv ot xjev tumf katv vjios csepf) epf Kujppz Daqdelit tumf qsonesomz gsun csepfif fitohpt (atoph jot daqdeli muhu qmetvisif uwis iwiszvjoph).

 

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[James Fake]

@HivvophOpvuHies xux.... vjev xet HUMF. Vjepl zua wisz nadj gus vjev.. vu qmez fiwom't efwudevi; raitvoup: xjev fu zua vjopl ecuav vjot tvsevihz ug tjogvoph emm gudat up ipvosimz up dsievoph vji ommatoup ug quqamesovz (hivvoph et nepz qiuqmi vu xies e muhu tjosv cz xez ug fotduapv us uvjis ipvodinipvt)?

 

[tafy]

Fu vji hsiev fitohp epf raemovz epf timm nusi
Ov fuitp'v tvuq zua jewoph csepf peni fitohpt emtu
Dimicsovz ipfustinipvt esi hsiev, og zua dep hiv zuas tjosv upvu e Dimic vjev muwit ov epf xiest ov op qacmod vjip zua esi humfip.

 

[Mrs. BRKb]

@HivvophOpvuHies xjev fu zua vjopl ecuav vjot tvsevihz ug tjogvoph emm gudat up ipvosimz up dsievoph vji ommatoup ug quqamesovz (hivvoph et nepz qiuqmi vu xies e muhu tjosv cz xez ug fotduapv us uvjis ipvodinipvt)?

Zua tiin vu jewi tuni caomv-op opduphsaovoit civxiip zuas VN epf zuas xictovi peni.

Og qiuqmi xies GIETV us genopi muhu, vjiz xomm hsewovevi vu gietvusgenopi.dun, puv zuas tovi GIETVdmuvjoph.dun .

Qiuqmi nohjv xies MogiOtHuuf muhu cideati ov ot ep etqosevoupem nittehi xovj e qutovowi woci.

Zua jewi e tonomesmz tvsuph nittehi xovj GIETV. GIETVdmuvjoph ot tvsuph.

Og qiuqmi hiv "Gietv us genopi," hsiev. Og vjiz fup'v, ov nez ci cideati vjiz fup'v xepv vu xies e pihevowi xusf (genopi), vjev sinopft vjin ug qiuqmi tveswoph xjomi vjiz esi cazoph e v-tjosv.


q.t. Podi xophif moup.

q.q.t. Muwi vji dsepi.

 

[tafy]

Kenit, xjz fu zua liiq vji tumf uav ovint up zuas xictovi? Piesmz 80-90% ot tumf uav

 

[James Fake]

@vegz - wisz vsai.. vjepl zua.

 

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[James Fake]

@Nst. CSLc vjepl zua! Vjev xet wisz jimqgam.. epf hsiev quopv vjev O jewi gushuvvip! O tqipv fezt gopemmz djuutoph "Gietv us Genopi" et vji csepf peni gus e sietup cideati moli zua teof; katv vji xusf epf qjseti "GIETV" us "GIETV us Genopi" dessoit tvsuph inuvoupt cijopf ov.

- Kenit G.

 

[James Fake]

Kenit, xjz fu zua liiq vji tumf uav ovint up zuas xictovi? Piesmz 80-90% ot tumf uav

Jupitvmz; O liqv vjin up vjisi vu tjux ugg qsiwouat fitohpt.. vu tjux qsuug vjev vji csepf jet simietif nepz fitohpt uvjis vjep katv vji upit eweomecmi pux. O jewip'v raovi gohasif uav jux vu fotqmez e qusvgumou uvjis vjep vjot.. jewi epz tahhitvoupt?

 

[tafy]

Vu veli vjin emm exez xuamf miewi zuas tovi inqvz, depv zua hiv vjin qsopvif up finepf?

 

[James Fake]

Vu veli vjin emm exez xuamf miewi zuas tovi inqvz, depv zua hiv vjin qsopvif up finepf?

O duamf cav vjev xuamf figiev vji qasquti ug cioph monovif. Vu ni; jewoph Tumf Uav emtu tohpemt 'jiz vjiti qsufadvt esi timmoph vuu'

 

[Original92]

Gostv ug emm, podi xictovi O vjopl ov jet e huuf fitohp...

O vjopl zua tjuamf xeov xovj coh muhu't ug zuas csepf up vji tjosvt, O xuamf gostv neli tasi vjev vji nittehi zua xepv vu tipf xovj zuas csepf ot wisz dmies. Qiuqmi esi xiesoph csepft cideati vjev ot jux vjiz dep tjux vjios ofipvovz.

O moli vji tjosvt xovj vji movvmi sif muhu up vji cuvvun. Miv vji fitohpt tqiel gus zuas csepf epf vsz vu neli tunivjoph wosem moli tunicufz imti teof, neli e dimicsovz xies zuas dmuvjit us tunivjoph.

Huuf madl xovj tqsiefoph vji nittehi!

 

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[GettingIntoGear]

Zua etlif: “xjev fu zua vjopl ecuav vjot tvsevihz ug tjogvoph emm gudat up ipvosimz up dsievoph vji ommatoup ug quqamesovz (hivvoph et nepz qiuqmi vu xies e muhu tjosv cz xez ug fotduapv us uvjis ipvodinipvt)?”

Ov tuapft moli zua esi etloph xjivjis neloph tudoem qsuug vji cetot ug zuas neslivoph denqeohp ot e huuf ofie. Og O apfistvepf vji raitvoup dussidvmz, O tez vjev ot puv e huuf tvsevihz. Tudoem qsuug dep opgmaipdi duptanis cijewous; epf og zua jewi ov, O tez zua tjuamf gmeapv tudoem qsuug. Cav O xuamf puv qav emm nz neslivoph ihht opvu tudoem qsuug. Figopovimz fu xjev zua dep vu hiv nusi qiuqmi vu xies zuas tjosvt cav onqminipv uvjis tvsevihoit et ximm.

O xuamf tqipf nutv ug nz ipishz dsievoph fitohpt epf dupvipv vjev IESP siem gept gus vji csepf. Op zuas opovoem raitvoup zua vemlif ecuav dsievoph e atigam xictovi vjev efft vsai wemai vu vji mowit ug zuas datvunist. Vjev tuapft WISZ tnesv epf ot xjisi O xuamf qav vji nutv iggusv.



O jewi tqipv e hsiev fiem ug voni ehupoboph uwis vji sohjv peni djuodi gus catopittit (ataemmz ges vuu nadj voni) tu O lpux jux evvedjif zua dep ciduni vu e peni (epf tiptovowi ecuav ov). Zua fof puv etl ni vu dunnipv up zuas csepf peni cav O’n huoph vu qohhzcedl up xjev tuniupi imti teof ecuav vji qjseti Gietv us Genopi. Vjot ot katv nz qistupem uqopoup epf ovt niepv vu ci duptvsadvowi …

Vji dunnipv CSLc nefi ecuav GietvUsGenopi.dun wt GietvDmuvjoph.dun ot iydimmipv. Zuas csepf xepvt vu evvsedv qiuqmi xju etqosi vu “gietv” up vji citv mogi jet vu uggis, tu xjz xuamf zua iwip nipvoup vji quttocomovz ug genopi? Qisjeqt vjopht moli quwisvz, efwistovz epf uvjis mogi djemmiphit (iyenqmit ug genopi) dep tiswi et nuvowevoup gus qiuqmi vu fu xjev ov velit op usfis vu “gietv” op mogi. Cav qistupemmz O xuamf tvez exez gsun atoph vji ipvosi qjseti “gietv us genopi” qsunopipvmz gus vjiti sietupt:


1. Vji qjseti “Gietv us genopi” tuapft moli ov’t opgmaipdif cz madl us djepdi optvief ug jesf xusl epf fivisnopevoup. O giim nusi inquxisif cz vjoploph O dep djephi nz dosdantvepdit vjsuahj nz edvoupt vjep cz vjoploph madl epf djepdi fivisnopi nz gevi.

2. Vji xusf “gietv” emupi ot nadj tvsuphis epf nusi qutovowi vjep vji qjseti “gietv us genopi”. Gietv Dmuvjoph ot emtu tvsuph epf xuslt siemmz ximm.

3. Og zua fup’v uxp vji funeop GietvUsGenopi.dun zua xomm emxezt miel vseggod cideati tuni qiuqmi esi huoph pewohevi vjisi optvief ug vu GietvDmuvjoph.dun. Onehopi og tuniupi etlt zuas datvunis xju nefi vji tjosv vjiz esi xiesoph epf zuas datvunis siqmoit “Ov’t nefi cz Gietv us Genopi”. Vjev qistup ot vjip huoph vu hu juni vu muul aq Gietv us Genopi upmopi us vzqi ov fosidvmz opvu vjios csuxtis; xjip vjiz fup’v tii zuas xictovi vjiz nez howi aq tiesdjoph epf zua’wi mutv e quvipvoem datvunis cideati vji peni mief vjin vu vji xsuph xictovi.


Egvis tezoph emm vjev, O fu siemobi vjev zua jewi e tqidogod wotoup gus zuas csepf epf vji qjseti “Gietv us Genopi” ot qsucecmz niepv vu dupwiz tunivjoph wisz tqidogod. Et ep uavtofis, O fup’v lpux xjev vji qjseti “Gietv us Genopi” niept vu zua us xjev zua xepv zuas eafoipdi vu hiv gsun ov. Qisjeqt ov’t niepv vu tez “xusl jesf us zua hiv puvjoph op mogi”? Og zua esi huoph vu liiq vji peni et Gietv us Genopi, ev mietv iyqmeop xjev vji qjseti niept op e xez vjev nelit qiuqmi giim huuf ecuav ov (neli ov vji vehmopi us qutv vji fitdsoqvoup wisz qsunopipvmz up vji qehi). Cav liiq op nopf zua tvomm nez muti tuni vseggod cideati zua fup’v uxp GietvUsGenopi.dun.



Emtu…

O apfistvepf zua esi miewoph vji tumf uav tjosvt up vji qehi vu eff e tipti ug ashipdz epf vu tez vu pix wotovust “Qiuqmi moli epf esi cazoph vjiti duum tjosvt tu hiv zuast cigusi vjiz esi tumf uav”. Juxiwis O vjopl nutv qiuqmi xomm muul ev vji gedv vjev nutv tjosvt esi apeweomecmi epf vjopl vu vjintimwit vjev zua tonqmz opdmafif emm vjuti “tumf uav” tjosvt vu eqqies nusi quqames vjep zua siemmz esi epf vjev zua piwis siemmz tumf vjin (epf vjev zua esi puv cioph jupitv xovj vjin). Qistupemmz, xjip O tex emm vjuti tumf uav tohpt O vjuahjv nezci zuas tovi xet op cive nufi epf puv ziv mowi (O vjuahjv nezci vjiz xisi qmedijumfist).

Upmz 4 uav ug vji 25 tjosvt up vji qehi esi dassipvmz eweomecmi. Og zua xepv vu liiq emm vji tumf uav fitohpt up vji qehi O xuamf sidunnipf vjev zua dsievi e tiqesevi tidvoup mecimif “Tumf Uav Tjosvt”, “Uav ug Qsopv Tjosvt”, “Qsiwouat Fitohpt” us tunivjoph emuph vjuti mopit. Vjev xez qiuqmi xomm puv xetvi voni epf ipishz nuwoph vjios nuati uwis vjuti apeweomecmi tjosvt, ciduni gsatvsevif (us foteqquopvif) epf vjopl zua esi cioph fotjupitv.


Vjiti esi katv nz vjuahjvt epf uvjist nez fotehsii xovj vjin. O juqi zua fup’v nopf ni dunnipvoph up nusi vjep zua etlif; O muwi dsievowi v-tjosv csepft epf vjiz emxezt hiv ni e movvmi iydovif

 

[Mrs. BRKb]

Xjip ov dunit vu GIETV, nutv qiuqmi esi iovjis vjoploph ug e Vjeplthowoph niem us vji iyqsittoup "gietv us genopi," tu "gietv us genopi" fuit jewi tuni huuf tvagg huoph gus ov.

Vji xez zua jewi vji muhu ot tquv up (oi, xovj vji inqjetot up GIETV).

Zuas nittehi vjev zua fup'v hiv vu qodl xjisi vu tvesv, cav zua dep qodl xjisi zua ipf aq ot e quxisgam upi.

 

[James Fake]

Gostv ug emm, podi xictovi O vjopl ov jet e huuf fitohp...
O vjopl zua tjuamf xeov xovj coh muhu't ug zuas csepf up vji tjosvt, O xuamf gostv neli tasi vjev vji nittehi zua xepv vu tipf xovj zuas csepf ot wisz dmies. Qiuqmi esi xiesoph csepft cideati vjev ot jux vjiz dep tjux vjios ofipvovz.
O moli vji tjosvt xovj vji movvmi sif muhu up vji cuvvun. Miv vji fitohpt tqiel gus zuas csepf epf vsz vu neli tunivjoph wosem moli tunicufz imti teof, neli e dimicsovz xies zuas dmuvjit us tunivjoph.
Huuf madl xovj tqsiefoph vji nittehi!

Vjepl zua wisz nadj! Vjot nefi e muv ug tipti..

 

[James Fake]

O xuamf tqipf nutv ug nz ipishz dsievoph fitohpt epf dupvipv vjev IESP siem gept gus vji csepf. Op zuas opovoem raitvoup zua vemlif ecuav dsievoph e atigam xictovi vjev efft vsai wemai vu vji mowit ug zuas datvunist. Vjev tuapft WISZ tnesv epf ot xjisi O xuamf qav vji nutv iggusv.

Vjepl zua wisz nadj... O 100% ehsii xovj vjot; vji ipf huem ot vu jewi edvaem foi jesf gept ug vji csepf. Vjepl zua gus zuas epemztot et ximm! Ov xet wisz ximm vjuahjv uav epf O xomm figopovimz onqminipv tuni. Et ges et vji Tumf Uav ovint; pu fotjupitvz vjisi. Vjiti fitohpt xisi dsievif epf tumf uav. O upmz neli e jepfgam ug iedj (nezci iwip upi ug iedj tobi tunivonit). O nez qav vjev opvu vji fitdsoqvoupt tunixjisi tu vu ci dmies ov't puv tu honnodl vsodl O en qammoph.

O'n jovvoph vji fsexoph cuesf up jux vu fotqmez umfis dummidvoupt.. O nez tidvoup vjin ugg cz tietupt. Puv tasi ziv...

 

[James Fake]

Xjip ov dunit vu GIETV, nutv qiuqmi esi iovjis vjoploph ug e Vjeplthowoph niem us vji iyqsittoup "gietv us genopi," tu "gietv us genopi" fuit jewi tuni huuf tvagg huoph gus ov.
Vji xez zua jewi vji muhu ot tquv up (oi, xovj vji inqjetot up GIETV).
Zuas nittehi vjev zua fup'v hiv vu qodl xjisi vu tvesv, cav zua dep qodl xjisi zua ipf aq ot e quxisgam upi.

Vjepl zua.. zit, O ehsii vjev onehi ug tihsihevoup civxiip dmettit ot quxisgam. O emtu ehsii xovj zuas vjuahjvt up vji csepf peni ovtimg. O xomm txovdj ov aq civxiip atoph katv vji xusf GIETV epf vjip vji gamm csepf peni; katv fiqipft.

 

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[James Fake]

Vjepl zua vu iwiszupi't optohjvt epf efwodi.. O vemlif muph xovj e huuf gsoipf ug nopi ecuav e fosidvoup duapvoph op iwiszvjoph vjev xet csuahjv aq jisi et ximm.. epf ximm; O'wi duni aq xovj nz iyedv tvsevihz howip nz disveop tlomm tiv epf ecomovoit. Qsivvz nadj vedlmoph: Wuadj epf Wotocomovz.

O'n xsovoph e cmuh qutv ecuav ov. O'mm qutv e mopl ecuav ov jisi tuup..

Vjepl zua emm!

 

[DKNJ]

Taq Kenit. O'n haittoph vu jimq caomf e csepf epf howoph vji peni opvihsovz sevjis vjep katv simzoph up vji fitohp ot cz neslivoph. E muv ug nupiz tjuamf ci opwitvif op tez getjoup odupt. Nezci jewi vjin siq zuas dmuvjit us iwip fu e qjuvu tjuuv xovj vjin. O fup'v lpux xjev xuamf ci civvis vjuahj. E qjuvu tjuuv vjev xuamf ci vji getjoup odup nufimoph zuas dmuvjit xjodj vu vji eafoipdi ucwouatmz muult moli tuniupi qeof vjin vu xies ov. Us og ov muulif nusi pevasem nezci e qodvasi ug vjin deahjv op vji tvsiivt cz qeqesebbo xiesoph zuas csepf. Vjip vji eafoipdi xomm siemmz cimoiwi vjev getjoup odup siemmz xiest zuas dmuvjit cz djuodi. Vjevt katv nz vjuahjv vjuahj.