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adiakritos

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I started contributing to this forum for years and stopped in 2019. I had just gotten set back when my SaaS co-founder left to work his marketing agency and we were feeling heat from our competitors. I was quite defeated at the time. I joined my co-founder's marketing agency as a sales rep, then I was promoted to sales manager. We doubled in revenue that year. Then the owner launched yet another business and left the marketing agency to slowly deteriorate. Long story short, he eventually had to make payroll with his own funds, and suddenly laid off 10 of 30 team members, including me. However, this is where my entrepreneurial journey picks up again, because never a-F*cking-gain will I work for someone else again, so-help-me god.

I learned a ton about leadership, managing teams, hiring, sales, sales management, systems and processes, the role of a sales manager and marketing manager, and the importance of what a CEO should actually be doing to help keep the company on course to greater success. Understanding organizational charts, how to manage, delegate, build team morale, creating compensation structures that actually work, etc I got a thorough education in managing people and I absolutely loved it. I also started a few classes of an MBA program at one point and learned some good info for someone who might be an executive in a large and established corporation. But for start-ups, some things help, but nothing beats experience, being in the right circles, and reading a ton of books on whatever topic I need to learn. I do intend to get a really damn good EMBA later in life, but I want to get it from a school like Wharton or Kellog.

Now, I'm married, no kids yet, and I have no job. I have some savings, and my wife's work pays our living expenses. She's extremely supportive of me starting a company because she knows this is what I eat, sleep, and dream about.. and she wants to live a really damn good life lol

All that being said, I'm in search of my next venture. I'm thinking about getting my last SaaS going again. I don't want to do it all by myself, however. I want solid partners who know their functional area well. Firstly, a mentor who's got a SaaS exit or two under their belt would be very helpful. Second, a programmer who can design UIs decently well but is stronger on full-stack web development, very strong grasp of OO design principles, and is willing to work for sweat equity. I think the ideal would be someone with an engineering degree. The other partner I'm thinking of is someone who is an experienced digital marketer. I'm talking about someone who understands how to do market research, how to design a campaign across a thoughtful marketing mix, write ad copy, and run ads on Google, Facebook, Tiktok, or other platforms. My contributions would be to function as CEO, supporting each function while also handling the boring stuff as well as strategy, networking, and forming any other partnerships that make sense. I don't intend to raise seed or venture capital from investors. If we find an opportunity that would warrant a VC backing I'd consider that, but I'm not sure I want the pressure of investors looking for a return. I've never done this before and the reality of it may not be as bad as it sounds.

My personal goal is to have $50M invested for a passive income. That means this project and the next should aim really damn high. It might take a number of exits to get there. But it also means that the payoff should be very reasonable for my partners as well.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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