Ok. Where do I start… I’ve been doing web design and web development for a living for about 3 years now. Before that, I mostly had occasional projects for friends and relatives.
I’ve read a lot of books on business, marketing, and self-development to better understand how business works. In the 1-page Marketing Plan, I learned how to pick a niche. Since I already had 2 websites for beauty salons under my belt I chose to target the beauty industry.
I started posting on social media about my services and created some educational YouTube videos for the industry to attract new clients. I did cold calling for a while but hadn’t succeeded much. I did a cold email but that was the same story.
Then I launched a website giveaway on Instagram and I got my first client. Since then referral clients started to come in. I became kind of an expert in beauty industry websites. At this point, I created more than 40 websites for beauty salons and beauty manufacturers.
The problem I had I couldn’t predict how many clients I would have in the month. Sometimes I sell 6 websites a month, sometimes 0.
Of course, I undercharged myself at the beginning and I still do. Because I create fully custom websites for people. I create custom web design, and marketing strategy and then develop it myself as well.
After every completed project I tried to raise my price. But after 40+ websites in the industry, it feels like I hit the wall. I came to a realization that website is not doing much in that industry and beauty salon owners are not ready to pay a lot of money for the website for their business. They have a lot of traffic through Instagram and etc.
At every sales call, I try to talk about their problems, and how the website can help them. But I’m having trouble convincing them to pay the price I want. They don’t understand the value (if there is any in the industry).
At the same time referral clients just evaporated. And I feel lost and confused about what to do next. I feel like I’m failing. I missed something.
I realized that I need to work with different clients who understand the value and are ready to pay. But having mostly beauty services websites in my portfolio I don’t see how I can talk to another business.
My websites look great and are built great but they are not doing much for the business. And I feel that’s what every established business wants to see from me.
I just don’t know how to approach larger businesses and different industries at this point. Although I have some solid skills I don’t know how to communicate them to people.
If anybody has any advice on how to get on the right track I would really appreciate it. Because I don’t want to give up but I feel like I’m missing something.
I’ve read a lot of books on business, marketing, and self-development to better understand how business works. In the 1-page Marketing Plan, I learned how to pick a niche. Since I already had 2 websites for beauty salons under my belt I chose to target the beauty industry.
I started posting on social media about my services and created some educational YouTube videos for the industry to attract new clients. I did cold calling for a while but hadn’t succeeded much. I did a cold email but that was the same story.
Then I launched a website giveaway on Instagram and I got my first client. Since then referral clients started to come in. I became kind of an expert in beauty industry websites. At this point, I created more than 40 websites for beauty salons and beauty manufacturers.
The problem I had I couldn’t predict how many clients I would have in the month. Sometimes I sell 6 websites a month, sometimes 0.
Of course, I undercharged myself at the beginning and I still do. Because I create fully custom websites for people. I create custom web design, and marketing strategy and then develop it myself as well.
After every completed project I tried to raise my price. But after 40+ websites in the industry, it feels like I hit the wall. I came to a realization that website is not doing much in that industry and beauty salon owners are not ready to pay a lot of money for the website for their business. They have a lot of traffic through Instagram and etc.
At every sales call, I try to talk about their problems, and how the website can help them. But I’m having trouble convincing them to pay the price I want. They don’t understand the value (if there is any in the industry).
At the same time referral clients just evaporated. And I feel lost and confused about what to do next. I feel like I’m failing. I missed something.
I realized that I need to work with different clients who understand the value and are ready to pay. But having mostly beauty services websites in my portfolio I don’t see how I can talk to another business.
My websites look great and are built great but they are not doing much for the business. And I feel that’s what every established business wants to see from me.
I just don’t know how to approach larger businesses and different industries at this point. Although I have some solid skills I don’t know how to communicate them to people.
If anybody has any advice on how to get on the right track I would really appreciate it. Because I don’t want to give up but I feel like I’m missing something.
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