Hi everyone,
I'm an ex-addict who found a book on how to quit. When I found the book, I decided it was so awesome and one-of-a-kind that I contacted the author and negotiated for translation rights. I thought it was very valueable information that could change people's lives and help them a lot.
Now 4 years later I have sold just 100 ebooks. I've also lost control of the book now, as the original author no longer wants me to have the rights to sell it.
I've decided to move on now and find other ventures, but I wish I could learn more from this experience and find out what I did wrong. I think the product was truly life-changing in a very positive way, and one of a kind on the market.
My gut instinct is that I haven't marketed the book enough, but I am also thinking maybe the book just wasn't good enough.
I only used Adwords for when people searched for "how to quit xxx", and that's it. I was kinda naive maybe and dreaming the product would turn into a productocracy, since it was so good. So just an initial Adwords advertising was all that was needed.... damn. But I also hate being "that guy" who spams his product on his private social media account, and cold-calling institutions to advertise my product. I prefer the pull-way instead of the push way.
Maybe it's hard for someone outside to see what went wrong, but I'm confused if my product sucked or my advertising sucked.
But at least I never lost money on the venture, and hey, maybe I have a bit of productocracy still since I sold 1 book just this morning after a week of no advertising
I'm an ex-addict who found a book on how to quit. When I found the book, I decided it was so awesome and one-of-a-kind that I contacted the author and negotiated for translation rights. I thought it was very valueable information that could change people's lives and help them a lot.
Now 4 years later I have sold just 100 ebooks. I've also lost control of the book now, as the original author no longer wants me to have the rights to sell it.
I've decided to move on now and find other ventures, but I wish I could learn more from this experience and find out what I did wrong. I think the product was truly life-changing in a very positive way, and one of a kind on the market.
My gut instinct is that I haven't marketed the book enough, but I am also thinking maybe the book just wasn't good enough.
I only used Adwords for when people searched for "how to quit xxx", and that's it. I was kinda naive maybe and dreaming the product would turn into a productocracy, since it was so good. So just an initial Adwords advertising was all that was needed.... damn. But I also hate being "that guy" who spams his product on his private social media account, and cold-calling institutions to advertise my product. I prefer the pull-way instead of the push way.
Maybe it's hard for someone outside to see what went wrong, but I'm confused if my product sucked or my advertising sucked.
But at least I never lost money on the venture, and hey, maybe I have a bit of productocracy still since I sold 1 book just this morning after a week of no advertising
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