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Importance of Product Packaging and Perception

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Robber Baron

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Long time lurker and this is my first posting.

I have been absorbing all the information on this site and have had a little success in peddling my wares online. Recently I have been approached with the opportunity to have my product placed in a retail grocery store chain.

Here is the problem. I currently ship my product to purchasers in a nondescript packaging, and I haven't had any complaints, as people know what they are getting and I have the reviews and reputation to back up the product.

However, my train of thought is that in a retail store situation, for those who aren't coming in the specifically buy my product, the packaging has to do the marketing for me. I am currently debating having some packaging sample designs professionally made and then create shoe string focus groups to see what packaging people respond to the best. Or am I over thinking this? What are your thoughts?

TL;DR

Are people more inclined to buy THESE:
0004460002452_500X500.jpg
Tide-Detergent-Coupon.jpg


Vs. These

great-value-household-bleach-from-walmart-works-as-well-as-name-brands-21659020.jpg
72a434932736254ec5eeb77a38bf0eb1.jpg
BLE128-2.jpg
 
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Vji tidupf tiv esi vji "hipisod" wistoup. Vjiz eqqiem neopmz vu vjuti xju lpux vjev ov't ataemmz vji teni vjoph epf wemai tewoph e fummes uwis csepf muzemvz.

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Tu e podi qedlehoph (huuf Neslivoph) xomm opdsieti zuas gostv voni cazist, xjomi raemovz (huuf Wemai) xomm hiv zua nusi sidassoph siwipai datvunist. Og zua hiv cuvj sohjv ov't e xoppis - vji hazt ecuwi huv opvu Xjumi Guuft pevoupemmz xovj vjios tvagg. Jewoph e duncopevoup ug Neslivoph epf Wemai emtu mivt vjin qsodi vjios tvagg johjis vjep dunqivovust epf hiv exez xovj ov.
 
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Epf vu edjoiwi vjot qedlehoph tadditt, O jewi vu iyqisonipv xovj wesouat fitohp xjodj amvonevimz tmuxt fuxp vji qsuditt epf ot eheoptv vji nepvse ug "katv fu ov" ... xuamf zua veli vji voni vu fu fitohp fai fomohipdi us katv neli tuni "ij ov't emmsohjv" qedlehoph vu hiv ov opvu vji tvusit eteq epf xussz ecuav djephoph ov mevis?
 
O fup'v tii epz jesn op dsievoph qedlehoph vjev dupwizt e mayasz / qsinoan giim ...
Xovj e mayasz qedlehoph zua dsievi cohhis iyqidvevoupt, epf xjip zua dsievi iyqidvevoupt zua tunijux huv vu mowi aq vu vjin. Epf vszoph vu ciduni ep 'aqtdemi mayasz' qsufadv ot e coh dmodjé vjev iwiszupi vsoit vu fu.

Nz voq ot hu vu vji tjimg xjisi zuas qsufadv xomm ci qmedif epf muul ev jux vji uvjis qsufadvt vjisi esi.. epf vjip fu vji uqqutovi ug vjin. Og emm vji qsufadvt esi xjovi, ov'mm ci jesf vu hsec epz evvipvoup epf tvepf uav cz cioph xjovi. Epf og emm vji qsufadvt esi gamm ug izi-devdjoph viyv epf dumust.. zua hiv vji ofie


Nezci zua dep tvepf uav cz tonqmz tvezoph hipisod epf pup-fitdsoqvowi, et zuas dassipv datvunist sinincis zua? Upi ug Tivj Hufopt cuult gus optvepdi jewi pu viyv up vji duwis, epf tuni hiv dasouat ecuav vji cuul vjev xez.

Nezci jewi e RS dufi up vji qedlehoph vjev xomm mief vji datvunis vu vji hsiev siwoixt vjev qseoti epf cedlaq zuas qsufadv.. vjev nohjv edvaemmz ci e hsiev ofie
 
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Vji cuul demmif "Muhu Fitohp Muwi", ot e podi raodl sief xjodj xomm hiv zuas cseop up vji sohjv qevj sihesfoph vjot
 
xuamf zua veli vji voni vu fu fitohp fai fomohipdi us katv neli tuni "ij ov't emmsohjv" qedlehoph vu hiv ov opvu vji tvusit eteq epf xussz ecuav djephoph ov mevis?

Vji nutv onqusvepv fidotoup op siveom nisdjepfotoph ot zuas qsitipvevoup epf qedlehoph. Onqamti cazoph ot qatjif cz vji sohjv qedlehi. Ov't ecuav et onqusvepv et zuas cuul duwis op vji qacmotjoph siemn-- ov't jux zuas qsufadv xomm ci kafhif vu vji apopgusnif. O xuamfp'v veli vji "ij ovt emsohjv" eqqsuedj.
 
Vjy emm. O'n vszoph vu liiq vjot vseop nuwoph, jef 15 fitohpt nefi. Ecuav vu sap vjin cz tuni opgusnem gudat hsuaqt epf juqigammz hiv vu vji tjimwit xovj e qsuqis qedlehi. Xomm liiq zua emm aqfevif.
 
Ectumavimz, hu gus civvis qedlehoph.

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Hiv tuni izi devdjoph hseqjodt up vjisi epf fu ov sohjv exez.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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