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Inbound Marketing Payment by Campaign and Milestone

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Osmotic

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PAYMENT PLAN
Is there some equation I can use to determine the fair value of work to be charged for custom inbound marketing campaigns?

After defining the scope of the problem and creating an approved custom action plan, I want to give the prospect one number of how much the total job will cost.

Then there are 3 payment installments: 1/3 at signing, 1/3 when halfway (using milestones to track progress), and 1/3 when campaign is accomplished (when all milestones accomplished).

Thoughts on this layout?

Should I charge for the plan? It is time consuming but also I think it would be good to offer it to them for free as a value-leader.

DEFINING COST
I want to include the value to the prospect in the cost.

Mostly I'm unsure as how to determine the value my work has to the customer. Maybe something like (lifetime value of customer) x (projected customers brought in) x (.25??? help i'm not sure) added to (projected hours x HRT ) + costs, something like that?

How would you price services by campaign/scope of work?
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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