Vance
New Contributor
Having learned and performed SEO for about 4 years now on my insurance websites, I've decided to switch gears and go for a major branding effort on the web. I will still rank sites via SEO to sell leads off of, but in all reality what that essentially comes down to is scamming Google on a daily basis. The ROI is huge and we're still able to rank these, however they are completely expendable and only good until the next Google filter rolls out. Therefore I have a pipeline of them on a churn and burn schedule.
The good thing is that these sites also rank on Bing/Yahoo and as I like to call it "End up in the Bing/yahoo graveyard" when Google hits them. There's still revenue, just not Google type numbers. My goal for 2014 is to really focus on building up my book of business utilizing lasting, and effective marketing means. This means referral programs and still some SEO, but no longer having to rely on SEO or even PPC.
My question is does anyone on here have any experience and success in creating and implementing an Inbound type marketing program, such as Hubspot? I'm also a broker in a specific insurance niche that still has an open door in terms of massive web visibility as my niche is just starting to get popular. My goal is to generate as much inbound traffic/phone calls/inquiries (who's isn't?) as possible, and simply sell the leads that come in off the SEO sites which I'm doing now, or call them until the inbounds catch up.
It's more of a long term approach, but safer and will build up my brand.
Thanks for any input!
The good thing is that these sites also rank on Bing/Yahoo and as I like to call it "End up in the Bing/yahoo graveyard" when Google hits them. There's still revenue, just not Google type numbers. My goal for 2014 is to really focus on building up my book of business utilizing lasting, and effective marketing means. This means referral programs and still some SEO, but no longer having to rely on SEO or even PPC.
My question is does anyone on here have any experience and success in creating and implementing an Inbound type marketing program, such as Hubspot? I'm also a broker in a specific insurance niche that still has an open door in terms of massive web visibility as my niche is just starting to get popular. My goal is to generate as much inbound traffic/phone calls/inquiries (who's isn't?) as possible, and simply sell the leads that come in off the SEO sites which I'm doing now, or call them until the inbounds catch up.
It's more of a long term approach, but safer and will build up my brand.
Thanks for any input!
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
