Edward G. Mathis
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OK so what I have seen from the Duke University's Fuqua School of Business survey is that many marketing executives in the Fortune 1000 and Forbes 200 plan to spend more on marketing analytics in the next three years. That is for large businesses though. So I suppose that my question is that as a relatively new Fastlaner, is working with a customer data firm worth it for me?
I mean I realize it is way for me to leverage existing data I already have (and external information received from a third-party vendor) in order to track the effectiveness of various marketing efforts, but do I really need it? I am currently considering working with big data analytics firm http://www.BuxtonCo.com.
Is there anyone who has experience with working with these big data companies? Would you recommend it or would you suggest it might be something that you do not think is worth the money for someone who has a modest company? Thanks!
I mean I realize it is way for me to leverage existing data I already have (and external information received from a third-party vendor) in order to track the effectiveness of various marketing efforts, but do I really need it? I am currently considering working with big data analytics firm http://www.BuxtonCo.com.
Is there anyone who has experience with working with these big data companies? Would you recommend it or would you suggest it might be something that you do not think is worth the money for someone who has a modest company? Thanks!
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