I don't know if this has been posted before, but I thought I would share a quick tip for those of you who are advertising your e-commerce or other business through Adwords.
See the image below from a typical search. Which one of these shops would you be most likely to shop from? The obvious answer is the one that has NINE HUNDRED AND FORTY FIVE positive reviews... (ignore the fact that in this case, they happen to be in the #1 spot, that is irrelevant here).
For those of you that don't know, this can be accomplished by making sure your site and products are listed on various review sites. Most notably, Bizrate.com (Shopzilla). You can sign up to them for free here:
Shopzilla - Business Services at Shopzilla.com
Keep in mind that the star ratings won't show up until you have around 30 or so reviews here and there. But - it's well worth the wait!
Bonus tip:
Encourage your current and new visitors to post reviews for you after they have made a purchase. Be it through your newsletter or your thank-you page. Every little bit helps, and before you know it - you stand out way more than your competition.
See the image below from a typical search. Which one of these shops would you be most likely to shop from? The obvious answer is the one that has NINE HUNDRED AND FORTY FIVE positive reviews... (ignore the fact that in this case, they happen to be in the #1 spot, that is irrelevant here).
For those of you that don't know, this can be accomplished by making sure your site and products are listed on various review sites. Most notably, Bizrate.com (Shopzilla). You can sign up to them for free here:
Shopzilla - Business Services at Shopzilla.com
Keep in mind that the star ratings won't show up until you have around 30 or so reviews here and there. But - it's well worth the wait!
Bonus tip:
Encourage your current and new visitors to post reviews for you after they have made a purchase. Be it through your newsletter or your thank-you page. Every little bit helps, and before you know it - you stand out way more than your competition.
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