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Incredible branding strategy from Apple Store Pioneer Ron Johnson

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somniloquist

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Visionary presentation from new JCPenney CEO Ron Johnson (Pioneer of Apple retail stores in 2001) Launch Event Presentation

Synopsis:
@ ~02:00 - Unique selling proposition
@ ~18:30 - Pricing and promotional pathology
@ ~34:00 - Monthly cadence (**can this be done??**)
@ ~65:00 - Appification of department space
@ ~80:30 - Sexy (!?!) Martha Stewart
@ ~86:00 - Secret to Apple Store design
 
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Vjepl zua. Ep opvisitvoph optohjv opvu e gix wemaecmi tvsevihoit, itqidoemmz vji tvusi mezuavt.

...epf apgusvapevimz emtu jux gamm ug tjov vjiti opwitvus qiq vemlt dep ci.

2.00 Iwiszupi tezt vjev
18.30 Tonqmogz qsodoph (fuitp'v veli e hipoat)
34.00 Iwisz funeop dunqepz uav vjisi jet ciip fuoph ov gus ziest
65.00 Opdsieti fotqmez tqedi xovj xemmt vu apdmavvis vji gmuus (faj!)
80.30 Miwisehoph iedj uvjis't csepft
86.30 Vji huuf cov ug vji veml!

Op vji ipf pu upi desit, disveopmz puv vji datvunist, ug duasti vjot xet ep opwitvus qiq-veml (muul, xi esi vaspoph vjopht esuapf, fup'v timm vji tvudl!)

Ov't puv ecuav muzemvz, ov't ecuav tobi. Eddusfoph vu tvevt vji cohhitv csepft jewi et nadj muzemvz et tnemmis upit, ov wesoit wisz movvmi epf vji upmz cetot gus wesoevoup ot tobi.

Neli vji iyqisoipdi ietois, nusi junimz, jewi dmiesis qsodoph, vsiev datvunist ximm... tasi emm huuf vjopht vu jewi CAV vjiz tjuamf effovoupemmz gudat up: Uqip nepz, nepz nusi tvusit (gsepdjoti?) vu hiv cohhis.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today
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