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So I am taking the plunge and trying my hand at FB promotion for my counselling services. I am playing around with Insights to get an idea of who my target demographic is, but finding it a bit overwhelming.
About my service:
Counselling services for people experiencing relationship distress, specifically codependency and attachment related issues.
I have a few clients and they range from late 20s to 40s. More female than male, and have been struggling with codependency for most their lives.
Most of them either have deep pockets in which case they see me 1-2x a week, OR are covered by their extended medical/insurance plans through work.
Some groups I should probably avoid are 'self-help', 'codependents anon' because I'd imagine most aren't wanting to spend $ on counselling services and would rather find free resources.
I looked up people 22 and up and not surprisingly the vast majority are women, and either in management of health care fields. I imagine many of them shop at Nordstroms too and may also have liked a local 'things to do' page for my city.
Beyond this I find the filtering of 'interests' a bit daunting and was hoping for some assistance on the matter.
About my service:
Counselling services for people experiencing relationship distress, specifically codependency and attachment related issues.
I have a few clients and they range from late 20s to 40s. More female than male, and have been struggling with codependency for most their lives.
Most of them either have deep pockets in which case they see me 1-2x a week, OR are covered by their extended medical/insurance plans through work.
Some groups I should probably avoid are 'self-help', 'codependents anon' because I'd imagine most aren't wanting to spend $ on counselling services and would rather find free resources.
I looked up people 22 and up and not surprisingly the vast majority are women, and either in management of health care fields. I imagine many of them shop at Nordstroms too and may also have liked a local 'things to do' page for my city.
Beyond this I find the filtering of 'interests' a bit daunting and was hoping for some assistance on the matter.
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