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- Nov 7, 2021
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Hello everybody, I'm a long time lurker and first time poster.
If you have a company that is somehow stuck, or you have reached a plateau, then you might be interested.
I own and operate a logistics/shipping company since 2016 with a business partner.
After 7 years things were flat and not growing.
December 2022 I decided to change that.
In the last 4-5 months, I've been able to more than double my business income.
Currently, I am in an automating/delegating/creating procedures phase of my business.
But it required getting out of my comfort zone.
For a long while I was in a rut, making *enough* to float by without too much work (a few hours a week.)
But... I got frustrated and annoyed with my lack of progress (and income wasn't cutting it for my goals.)
Confronting that, I learned something valuable that I would like to share with other entrepreneurs.
The basic lesson that I learned was that I had to develop some important traits: Consistency, Discipline, Responsibility...
For example, we were not getting enough leads for our business.
What did I do? I created a Google Ads campaign. Wasn't sure if I could, but I did it anyway. It worked, hooray!
Next, our leads were costing too much, so I had to create a new way of getting business for less.
So I built our website and started adding optimized content to get us traffic.
Wasn't sure if I could, but I did it anyway. It took 6-8 months, but it worked - hooray!
After some years we had steady lead flow, but operations were a mess.
That took a few seasons and iterations to streamline the process.
We had a depressingly slow season (low $ )
Our leads plateaued, so I had to hunker down and add more content to the website.
Our "top of funnel" was leaking a lot of leads.
So I had to create a better lead gen method for our website...
I took an online "front-end development bootcamp" and updated my HTML/CSS/Javascript knowledge for 2023.
This + Zapier means almost all of our lead gen is automated.
New levels, new devils.
Now I'm looking at an AI phone receptionist solution because we miss too many calls...
Why am I telling you all this?
Well, it hasn't been a straight rise "to the top!" or anything. I was flat-broke a couple of times.
I realized that I had to put consistent, focused effort towards the mission.
I'm great at STARTING stuff and making it work... Yet, I had to develop the trait of consistent action.
So, know thyself. What you're good at, what you suck at, your personal failings... And then take action, learn a new skill, and/or get a team or a tool to fill in the missing traits.
The dream? A self-managing company, with tons of cashflow, that could be sold for lots of $ someday.
I'm still working towards that, automating tons, creating procedures and delegating the rest.
Just like in the beginning, when I quit my day job and didn't look back:
Your results are a direct result of your mindset and action. Responsibility and consistent, focused-action required.
Gnarly. Ego-destroying.
Satisfying to see progress. Gratifying to be able to "generate $" and provide a service people value with my skills.
Loving the journey.
I'm happy to talk about any of this stuff:
- Automating / delegating procedures
- Vision / mission
- Zapier / WordPress
- ChatGPT / generative AI
- Front-end development for beginners
Resources/Books:
- Anything by author / coach Dan Sullivan / Strategic Coach
- Anything by author / coach Perry Marshall (especially "80/20 Sales and Marketing")
- "Work the System" by Sam Carpenter, automating/delegating biz ops
If you have a company that is somehow stuck, or you have reached a plateau, then you might be interested.
I own and operate a logistics/shipping company since 2016 with a business partner.
After 7 years things were flat and not growing.
December 2022 I decided to change that.
In the last 4-5 months, I've been able to more than double my business income.
Currently, I am in an automating/delegating/creating procedures phase of my business.
But it required getting out of my comfort zone.
For a long while I was in a rut, making *enough* to float by without too much work (a few hours a week.)
But... I got frustrated and annoyed with my lack of progress (and income wasn't cutting it for my goals.)
Confronting that, I learned something valuable that I would like to share with other entrepreneurs.
The basic lesson that I learned was that I had to develop some important traits: Consistency, Discipline, Responsibility...
For example, we were not getting enough leads for our business.
What did I do? I created a Google Ads campaign. Wasn't sure if I could, but I did it anyway. It worked, hooray!
Next, our leads were costing too much, so I had to create a new way of getting business for less.
So I built our website and started adding optimized content to get us traffic.
Wasn't sure if I could, but I did it anyway. It took 6-8 months, but it worked - hooray!
After some years we had steady lead flow, but operations were a mess.
That took a few seasons and iterations to streamline the process.
We had a depressingly slow season (low $ )
Our leads plateaued, so I had to hunker down and add more content to the website.
Our "top of funnel" was leaking a lot of leads.
So I had to create a better lead gen method for our website...
I took an online "front-end development bootcamp" and updated my HTML/CSS/Javascript knowledge for 2023.
This + Zapier means almost all of our lead gen is automated.
New levels, new devils.
Now I'm looking at an AI phone receptionist solution because we miss too many calls...
Why am I telling you all this?
Well, it hasn't been a straight rise "to the top!" or anything. I was flat-broke a couple of times.
I realized that I had to put consistent, focused effort towards the mission.
I'm great at STARTING stuff and making it work... Yet, I had to develop the trait of consistent action.
So, know thyself. What you're good at, what you suck at, your personal failings... And then take action, learn a new skill, and/or get a team or a tool to fill in the missing traits.
The dream? A self-managing company, with tons of cashflow, that could be sold for lots of $ someday.
I'm still working towards that, automating tons, creating procedures and delegating the rest.
Just like in the beginning, when I quit my day job and didn't look back:
Your results are a direct result of your mindset and action. Responsibility and consistent, focused-action required.
Gnarly. Ego-destroying.
Satisfying to see progress. Gratifying to be able to "generate $" and provide a service people value with my skills.
Loving the journey.
I'm happy to talk about any of this stuff:
- Automating / delegating procedures
- Vision / mission
- Zapier / WordPress
- ChatGPT / generative AI
- Front-end development for beginners
Resources/Books:
- Anything by author / coach Dan Sullivan / Strategic Coach
- Anything by author / coach Perry Marshall (especially "80/20 Sales and Marketing")
- "Work the System" by Sam Carpenter, automating/delegating biz ops
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