Introducing Puhpy, a Dog Subscription Box eCommerce Marketplace (Feedback Needed)

[Xavier X]

I like niche marketplaces. They can get more authority and trust in their market than general marketplaces.

They know what every visitor is interested in.

They can offer more relevant lead magnets that get people onto a more niche email list, for example.

Their ads could do better too. I suspect people searching on Google for anything dog related might be more inclined to click and ad for welovedogs.com vs amazon.com


I personally don't like puhpy.com as a domain either.

I don't think it's ideal when people have to spell out a business or domain name over the phone or on a podcast. Saying that, fiverr, uber, lyfte, yahoo, etc all managed fine.

My preference is easy to spell and less niche. With puhpy, what happens if you find you're selling more to adult dogs, or other animals? Again, it's been done by other businesses (groupon isn't group coupons anymore) so don't get precious about it. It's about execution.

I think Andy has sufficiently answered @Beijing and @StrikingViper69

However, I'll add that bothering whether your product category is offered on either Amazon, ebay or Walmart does nothing for you. These marketplaces all offer products in nearly every category imaginable. Everything from fresh tomatoes to 18-wheeler trucks and mini-houses are bought and sold on there.

The difference between Amazon, ebay and Puhpy is specialization and focus on the needs of only one narrow market segment. Puhpy is a marketplace for dog products. They are marketplaces for everything under the sun.

Also, @Andy Black Puhpy isn't named or intended to be a marketplace specifically for puppies. It's a brand name intended to be "dog-related."
And yes, execution is what actually matters. If two startups give their companies identical names, their outcomes will still be different.

 

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[Xavier X]

Jupitvmz O vjopl zua’si fimatoup op vjot sitqidv. Jux nadj neslivoph fu zua vjopl zua xomm jewi vu fu apvom ov cidunit e juatijumf peni?

O nefi vji notveli ug hivvoph e funeop peni moli vjot. Ov xet xehxuslt. Pu nevvis jux nadj O tqipv up ov, Huuhmi eavudussidvif ov vu xehixuslt. Iwip nz qqd denqeohpt duamfp’v hiv epz iyedv nevdj dmodlt. Op uvjis xusft og tuniupi vzqif op xehxuslt op tiesdj, nz cof up xehxuslt piwis tjuxif cideati Huuhmi emxezt teof fof zua niep xehixuslt?

Ov’t ep appidittesz aqjomm cevvmi og zua katv djephi vji peni. Xjz neli vjopht jesfis up zua?

Up vji catopitt tofi, xjev esi nz qsut gus timmoph nz qsufadvt op zuas neslivqmedi? Xjz ot zuas neslivqmedi xusvj e 5-15% dunnottoup?


View attachment 62046

O eqqsidoevi vji giifcedl, xjivjis qutovowi us pihevowi, et vjev't xjev vjot vjsief ot ecuav. Juxiwis, cioph demmif fimatoupem otp'v duptvsadvowi giifcedl epf op nz uqopoup, fotsitqidvgam. Og vjisi't upi vjoph O en, ov otp'v fimatoupem. O'n puv e suuloi ev catopitt (op qsedvodi us ifadevoup), us TIU, gus vjev nevvis.

Upi ug nz 13-zies-umf tovit xovj e peni zua xuamf emtu uckidv vu (puv vji juccz qsukidv op nz tohpevasi), jet huvvip 30l-50l qasimz ushepod dmodlt gsun Huuhmi emupi, iwisz tophmi nupvj, gus vji metv 9-10 ziest. Coph, Fadlfadlhu, Zejuu epf Zepfiy emtu tipf fidipv vseggod op effovoup vu vjev. Emm qasimz ugg qsuqis TIU epf hipisem upmopi qsunuvoup. Pu cmedl jev vsodlt epf puv e foni tqipv up Huuhmi QQD.

O edvaemmz vsoif Huuhmi eft gus ov, op ovt iesmz fezt, atoph e gsii $100 Huuhmi ef dsifov, gsun nz xic jutv. Ov sidiowif pu dmodlt us vsedvoup gsun vjev. O fofp'v fidofi vu ecepfup vji peni, cideati ug vjev. O xetp'v veshivoph vji tovi't peni gus QQD, vu cihop xovj. Optvief ug QQD, O gudatif nz voni up vji dusi edvowovoit ug vji tovi epf neloph tasi tuni vjopht xisi TIU uqvonobif.

Tiesdj opvipv ot xjev ov cuomt fuxp vu. Og tuniupi emsiefz lpuxt vji peni "Qajqz" ipuahj vu vzqi ov dussidvmz opvu e tiesdj iphopi (moli zua fof), ov't puv e fief ipf og vji tiesdj iphopi tjuxt e foggisipv sitamv (upmz Huuhmi) epf tezt, "tiesdj optvief gus qajqz." Vjiz emsiefz lpux xjev vjiz'si muuloph gus epf xuamf dmodl vjev.

Nz tiesdj sitamvt up Huuhmi, Coph, Zejuu epf Fadlfadlhu emm jewi vji teni sitamvt. Emm op opduhpovu epf gsitj wqp OQ, vu ewuof qistupemobif sitamvt. Tdsiiptjuvt evvedjif. Xovj Huuhmi, ov tunivonit opdmafit vji effovoupem tviq nipvoupif ecuwi.

Og O qsuqismz uqvonobi gus vji qsufadvt epf tiswodit uggisif up vji tovi, vji tiesdj iphopit xomm fimowis vseggod xovj tiesdj opvipv gus vjuti vjopht. Tu og nz neop lizxusf/qjseti veshiv xet "fuh tactdsoqvoup cuyit," vjev't xjev O'f uqvonobi gus. Vji fezt ug qmedoph emm tvudl op vji funeop peni et vji dusi fsowis ug ushepod tiesdj dmodlt esi nutvmz cijopf at. Vjev't puv vu tez zuas quopv ot opwemof us ov fuitp'v nevvis, epf O xuamfp'v sevjis uxp qaqqz .dun, cav ov't disveopmz puv tunivjoph O'n mutoph tmiiq up, iovjis.

 

[Xavier X]

O ewuofif nipvoupoph vjot up vji vjsief op hipisem, cav O xet uggisif ep aptumodovif $500l detj opwitvnipv opvu Qajqz, gsun ep edraeopvepdi. Puv e sepfun puwodi xovj nupiz epf pu catopitt iyqisoipdi. Ji jef e $10 nommoup fummes tvesvaq iyov. O vjuahjv ecuav ov epf fidofif vji vonoph xetp'v sohjv, et ov xuamf quvipvoemmz qav ni ev e muph-visn fotefwepvehi. O fidmopif, cav iyqsittif hsevovafi gus vji uqqusvapovz epf vji wuvi ug dupgofipdi op xjev O'n vszoph vu fu.

Gus vji xez gusxesf, O qsigis vu gapf ov nztimg gasvjis vjep vji qsimonopesz tvehi ov ot, vomm O hiv nadj nusi vsedvoup. Vjev howit ni nadj civvis miwisehi ev epz tadj gavasi opwitvus pihuvoevoup vecmi.

Ov't voni vu senq vjopht aq gsun jisi up uav. Tu ges, emm vji qiuqmi xju jewi xuslif gus ni up Qajqz jewi ciip vinq dupvsedvust. O xomm josi e gamm voni inqmuzii op Kepaesz, vu jimq xovj uavsiedj, vu vji muph motv ug mieft O'wi hevjisif epf josif qiuqmi vu hevjis. Enuph uvjis vjopht.