My partner and I invented a type of hidden gun safe. Part furniture-part safe. It's a unique product in a crowded and competitive field.
We have a company that manufactures them for us. We have a very strong relationship with them and they have been in business over 50 years. They have sales reps that sell them into wholesale accounts. This makes us a small amount of cash flow from commissions.
We have a basic ecommerce website that generates very little traffic but does produce the occasional sale. This is a high ticket item ($4-5K) and has good margins at retail.
I initially built it with a Bigcommerce template and it was nice and clean. However, over time with BC updates, pieces of it just disappeared and it looks terrible now.
Here's a sketch of the plan along with a few requests for input. All help and opinions are appreciated.
1. Rebuild the website with more images and compelling sales copy. I plan to learn basic web development and copywriting skills as I work on this project so that I can create more ecommerce websites in the future. I also plan to use these skills in local lead generation later on.
I have very little experience at this. I plan to use a single product template and use wordpress with woocommerce. I am open to feedback on whether or not this is the best option as a platform.
2. Write new sales copy. I have identified 6 benefits that I can expound upon. I plan to have long form sales copy on the first page of the site.
SEO question-Should I link to separate web pages in a blog section that speak more in depth about each benefit?
3. Make sure everything is optimized and our keywords are correct.
I have done some keyword research and identified trending keywords and 2 highly searched but low competition keywords. This space is very competitive. My hope is that by supplying a few high quality articles in low competition keywords, we can drive some traffic.
4. Optimize our GMB listing.
5. Begin a marketing campaign on FB, Google, IG, etc. to start increasing traffic and sales.
I would love suggestions on the most effective way to deal with this.
If I had to pick the most effective marketing channel, what would it be?
6. Learn SEO as I go. This is a skill set that is overwhelming but really interests me. We tried outsourcing this before and it was a money waste.
7. Add other products in the same niche to my pipeline and earn through dropshipping and affiliate links on our main site or an ancillary site.
Should we tout products from other brands from within our own site or create another site that reviews and recommends products and includes links back to the original site?
Should we create a new site for our product niche that has reviews of our product along with others in our niche or keep everything on one site?
If we create a new site for multiple products, should we create a brand new site or buy one that has expired but has some backlinks and domain authority?
If we revive an expired domain, do we unarchive the content of the old site and use it? Is that a copyright issue?
We have a company that manufactures them for us. We have a very strong relationship with them and they have been in business over 50 years. They have sales reps that sell them into wholesale accounts. This makes us a small amount of cash flow from commissions.
We have a basic ecommerce website that generates very little traffic but does produce the occasional sale. This is a high ticket item ($4-5K) and has good margins at retail.
I initially built it with a Bigcommerce template and it was nice and clean. However, over time with BC updates, pieces of it just disappeared and it looks terrible now.
Here's a sketch of the plan along with a few requests for input. All help and opinions are appreciated.
1. Rebuild the website with more images and compelling sales copy. I plan to learn basic web development and copywriting skills as I work on this project so that I can create more ecommerce websites in the future. I also plan to use these skills in local lead generation later on.
I have very little experience at this. I plan to use a single product template and use wordpress with woocommerce. I am open to feedback on whether or not this is the best option as a platform.
2. Write new sales copy. I have identified 6 benefits that I can expound upon. I plan to have long form sales copy on the first page of the site.
SEO question-Should I link to separate web pages in a blog section that speak more in depth about each benefit?
3. Make sure everything is optimized and our keywords are correct.
I have done some keyword research and identified trending keywords and 2 highly searched but low competition keywords. This space is very competitive. My hope is that by supplying a few high quality articles in low competition keywords, we can drive some traffic.
4. Optimize our GMB listing.
5. Begin a marketing campaign on FB, Google, IG, etc. to start increasing traffic and sales.
I would love suggestions on the most effective way to deal with this.
If I had to pick the most effective marketing channel, what would it be?
6. Learn SEO as I go. This is a skill set that is overwhelming but really interests me. We tried outsourcing this before and it was a money waste.
7. Add other products in the same niche to my pipeline and earn through dropshipping and affiliate links on our main site or an ancillary site.
Should we tout products from other brands from within our own site or create another site that reviews and recommends products and includes links back to the original site?
Should we create a new site for our product niche that has reviews of our product along with others in our niche or keep everything on one site?
If we create a new site for multiple products, should we create a brand new site or buy one that has expired but has some backlinks and domain authority?
If we revive an expired domain, do we unarchive the content of the old site and use it? Is that a copyright issue?
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