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- Aug 4, 2023
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I'm planning to read/listen "$100M Leads: How to Get Strangers to Want to Buy Your Stuff" book (6 hrs long - as I prefer audio books or combination than just written).
However I saw another comprehensive list in an old thread posted in 2012. Is there anything worth to read/listen than the above book? Or any new good suggestions of books? (to market my construction company for leads)
"Scientific Advertising" Claude Hopkins
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
Web Copy That Sells by Maria Veloso
The Architecture of Persuasion by Michael Masterson
Influence The Psychology of Persuasion by Robert Cialdini
The Adweek Copywriting Handbook by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
Cashvertising by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
Writing for Emotional Impact by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
How To Make Your Advertising Make Money - John Caples
The Copywriters Handbook - Bob Bly
The Adweek Copywriting Handbook - Joseph Sugarman
Sales Letters That Sizzle - Herschell Gordon Lewis
Cash Copy - Jeffrey Lant
Magic Words That Bring You Riches - Ted Nicholas
Ogilvy On Advertising
Method Marketing by Denny Hatch.
My First 50 Years in Advertising by Maxwell Sackheim.
The Greatest Direct Mail Sales Letters of all Time " by Richard Hodgson.
How To Write Advertising That Sells by Clyde Bedell
Ads That Sell by Bob Bly
Advertising Headlines That Make You Rich-- David Garfinkle
Magic Words-- Ted Nicholas
Robert Collier Letter Book-- Robert Collier
My Life In Advertising -- Claude Hopkins
Bird - Commonsense
The First Hundred Million by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
Making Ads Pay by John Caples
Method Marketing - Denison Hatch
"How to Write Sales Letters that Sell" by Drayton Bird.
Hypnotic Writing -- Joe Vitale
"The Lazy Man's Way to Riches" - by Joe Karbo
Denny Hatch's Million Dollar Mailings
However I saw another comprehensive list in an old thread posted in 2012. Is there anything worth to read/listen than the above book? Or any new good suggestions of books? (to market my construction company for leads)
"Scientific Advertising" Claude Hopkins
"Tested Advertising" Caples (4th edition or earlier only)
"How I Raised Myself from a Failure to Success in Selling" Betger
"How to Write a Good Advertisement" Schwab.
"How to Write Sales Letters That Sell" Drayton Bird
"The Robert Collier Letter Book" - by Robert Collier
"Tested Advertising Methods" -by John Caples
"The Lazy Man's Way to Riches" - by Joe Karbo
"Break-Through Advertising" - by Eugene M. Schwartz
"Advertising Secrets of The Written Word" by Joe Sugarman
"Making Ads Pay" by John Caples
Web Copy That Sells by Maria Veloso
The Architecture of Persuasion by Michael Masterson
Influence The Psychology of Persuasion by Robert Cialdini
The Adweek Copywriting Handbook by Joe Sugarman
"The Elements of Copywriting" by Gary Blake and Robert Bly
"The Ultimate Sales Letter" by Dan Kennedy
Cashvertising by Drew Eric Whitman
"Write to sell " it is written by Andy Maslen
"Influencing Human Behaviour" by H.A.
"Tested Sentences That Sell" by Elmer Wheeler
"Unlimited Selling Power" by Moine and Lloyd.
Writing for Emotional Impact by Karl Iglesias
Bob Bly's "The Copywriter's Handbook"
How To Make Your Advertising Make Money - John Caples
The Copywriters Handbook - Bob Bly
The Adweek Copywriting Handbook - Joseph Sugarman
Sales Letters That Sizzle - Herschell Gordon Lewis
Cash Copy - Jeffrey Lant
Magic Words That Bring You Riches - Ted Nicholas
Ogilvy On Advertising
Method Marketing by Denny Hatch.
My First 50 Years in Advertising by Maxwell Sackheim.
The Greatest Direct Mail Sales Letters of all Time " by Richard Hodgson.
How To Write Advertising That Sells by Clyde Bedell
Ads That Sell by Bob Bly
Advertising Headlines That Make You Rich-- David Garfinkle
Magic Words-- Ted Nicholas
Robert Collier Letter Book-- Robert Collier
My Life In Advertising -- Claude Hopkins
Bird - Commonsense
The First Hundred Million by E. Haldeman-Julius
David Ogilvy's "Blood, Brains and Beer"
"Confessions of an advertising man"
"Million Dollar Mailings" by Denison Hatch
"The Wizard of Ads" trilogy by Roy H. Williams
Making Ads Pay by John Caples
Method Marketing - Denison Hatch
"How to Write Sales Letters that Sell" by Drayton Bird.
Hypnotic Writing -- Joe Vitale
"The Lazy Man's Way to Riches" - by Joe Karbo
Denny Hatch's Million Dollar Mailings
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