- Joined
- Feb 20, 2015
- Messages
- 558
I could just be me, but is Apple going full retard with its marketing lately?
Exhibit 1 (extended / over the top / extra annoying version):
Are they calling their users dumb? Or, are they just putting something annoying in their ad for fun?
Either way, nothing makes me want to buy a product less than an annoying advert.
(humanitarian issues and general shittyness (that's a word) aside of course).
Then, with the Euros on at the moment, they've now put out this beauty:
While the premise of the advert is quite good, the repetition (annoying) and faux motivational tone suck.
Soon as it appears, the mute button is hit, sometimes the power button.
Yes, you're right that I probably shouldn't be bothering to watch it at all (I watch very little compared to 2 years ago), some of you may say. But what do you think, do you think I've got a point? Is Apple's marketing going to shit? Or, is this kind of stuff "hip" these days?
Old Apple ads were motivational and/or creative, what the hell is this crap they're putting out now?
I've not studied marketing as much as other areas of business, but has anyone here read one on advertising where it says; "make your users look like retards, and annoy any potential customers with horrible adverts"?
Just a little bit of a Friday rant. Landfill if appropriate, but it could prompt an interesting discussion on advertising.
PS. I doubt there is anyone on this forum who is particularly into the mac/pc fanboy BS, but just in case there are, I'd be writing the same thing if it were MS or any other tech company currently doing this, I'm not mac bashing.
Exhibit 1 (extended / over the top / extra annoying version):
Are they calling their users dumb? Or, are they just putting something annoying in their ad for fun?
Either way, nothing makes me want to buy a product less than an annoying advert.
(humanitarian issues and general shittyness (that's a word) aside of course).
Then, with the Euros on at the moment, they've now put out this beauty:
While the premise of the advert is quite good, the repetition (annoying) and faux motivational tone suck.
Soon as it appears, the mute button is hit, sometimes the power button.
Yes, you're right that I probably shouldn't be bothering to watch it at all (I watch very little compared to 2 years ago), some of you may say. But what do you think, do you think I've got a point? Is Apple's marketing going to shit? Or, is this kind of stuff "hip" these days?
Old Apple ads were motivational and/or creative, what the hell is this crap they're putting out now?
I've not studied marketing as much as other areas of business, but has anyone here read one on advertising where it says; "make your users look like retards, and annoy any potential customers with horrible adverts"?
Just a little bit of a Friday rant. Landfill if appropriate, but it could prompt an interesting discussion on advertising.
PS. I doubt there is anyone on this forum who is particularly into the mac/pc fanboy BS, but just in case there are, I'd be writing the same thing if it were MS or any other tech company currently doing this, I'm not mac bashing.
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