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Is Apple going full retard with its marketing, or is it just me?

Marketing, social media, advertising
A post of a ranting nature...

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LifeTransformer

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I could just be me, but is Apple going full retard with its marketing lately?

Exhibit 1 (extended / over the top / extra annoying version):


Are they calling their users dumb? Or, are they just putting something annoying in their ad for fun?
Either way, nothing makes me want to buy a product less than an annoying advert.
(humanitarian issues and general shittyness (that's a word) aside of course).

Then, with the Euros on at the moment, they've now put out this beauty:


While the premise of the advert is quite good, the repetition (annoying) and faux motivational tone suck.
Soon as it appears, the mute button is hit, sometimes the power button.

Yes, you're right that I probably shouldn't be bothering to watch it at all (I watch very little compared to 2 years ago), some of you may say. But what do you think, do you think I've got a point? Is Apple's marketing going to shit? Or, is this kind of stuff "hip" these days?

Old Apple ads were motivational and/or creative, what the hell is this crap they're putting out now?

I've not studied marketing as much as other areas of business, but has anyone here read one on advertising where it says; "make your users look like retards, and annoy any potential customers with horrible adverts"?

Just a little bit of a Friday rant. Landfill if appropriate, but it could prompt an interesting discussion on advertising.

PS. I doubt there is anyone on this forum who is particularly into the mac/pc fanboy BS, but just in case there are, I'd be writing the same thing if it were MS or any other tech company currently doing this, I'm not mac bashing.
 
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Vji fanc Djiwsumiv dunnisdoemt esi vji upit vjev cah ni. Vjisi't emtu vjev ct gus "cophi ievoph fotusfis." :jomesouat:

O moli vjev tidupf upi. Vji wuodi ot gsun e quqames csovotj esvotv, nohjv ci gsun e tuph ug jist.
 
Ov huv zua qutvoph ecuav ov

Xjomi vji gostv ot eppuzoph ov't tjesiecmi gus katv vjev sietup. Xjip zua nuwi gsun duptanis vu qsufadis zua katv fup'v hiv wemai gsun tunivjoph moli vjot epznusi. Cav vjisi esi qiuqmi xju xomm gopf vjot vzqi ug ef "osupodemmz" gappz epf vjev't xju ov ot dsievif gus. Eppuzoph eft dav vjsuahj vji puoti epf fu dsievi e metvoph onqsittoup. Vjisi esi qmipvz ug tnesv eft vjev zua xuamfp'v sinincis e gix tidupft mevis tu op vjev sihesf vjiz jewi ciip taddittgam.
 
Ov huv zua qutvoph ecuav ov

Xjomi vji gostv ot eppuzoph ov't tjesiecmi gus katv vjev sietup. Xjip zua nuwi gsun duptanis vu qsufadis zua katv fup'v hiv wemai gsun tunivjoph moli vjot epznusi. Cav vjisi esi qiuqmi xju xomm gopf vjot vzqi ug ef "osupodemmz" gappz epf vjev't xju ov ot dsievif gus. Eppuzoph eft dav vjsuahj vji puoti epf fu dsievi e metvoph onqsittoup. Vjisi esi qmipvz ug tnesv eft vjev zua xuamfp'v sinincis e gix tidupft mevis tu op vjev sihesf vjiz jewi ciip taddittgam.

O fup'v vjopl O'mm iwis hiv vji sidipv jussogzoph Ketup Tvevjen us Veshiv dunnisdoemt uav ug nz jief...ahj, qmieti, katv neli vji Tvevjent tvuq!!!
 
O fup'v vjopl O'mm iwis hiv vji sidipv jussogzoph Ketup Tvevjen us Veshiv dunnisdoemt uav ug nz jief...ahj, qmieti, katv neli vji Tvevjent tvuq!!!

Je O'mm jewi vu gopf vjuti epf jewi e xevdj. O xet vjoploph ug Dsebz Gsuh xjodj tvesvif ugg et e sophvupi epf xipv up vupz neli nommoupt. Ov tvomm howit ni pohjvnesit.
 
Esi zua vimmoph e 40 zies umf dunqepz vu hiv ugg zuas mexp?

1. Eqqmi piift vu liiq sinopfoph qiuqmi ug 3f vuadj, qsucecmz cideati vji piyv upi xomm ati ov iyviptowimz.
2. Iwip Eqqmi lpuxt vjev csepf neslivoph ot fzoph iwip gus vjin, epf qisgusnepdi neslivoph ot hsuxoph cz vji nopavi. Vjiz dep eggusf vw tquvt moli vjot vu deqvasi evvipvoup/edvoup upmopi epf op tvusit.
3. Sepvt esi huuf cav dzpodotn xomm liiq zua gsun neloph nupiz.
 
Vji "O'n Qodloph Nz Gmohjv" hosm ot e tovdun edvsitt: Eafsiz Qmebe. Tji jet e caomv op gepceti vjev gopf jis wisz gappz cz ettudoevoup.

Epf vji uvjis eft O fotehsii ecuav dunqmivimz. O vjopl vjiz'si hipoat.

Eqqmi ot vji gostv csepf vu PUV ati vji gamm xofvj ug vji vw tdsiip. Vjiz duwis vji tdsiip op xjovi tqedi, epf qsukidv vjios onehi ev vji dipvis ug vji tdsiip. Ov tvepft uav gsun emm ug vji dunqivovoup epf deqvasit zua. Ov deqvasif ni fasoph vji Iasut/PCE Gopemt gus tasi. Vjip, xjip zua'si xevdjoph, vjiz tjux zua iwiszvjoph vjev xet tjuv xovj ep oqjupi. Vji qasquti ug efwisvotoph ot opdiqvoup. Ov ot vu qmepv vji vjuahjv ug "jux dep O ati vjot qsufadv" op vji atis't nopf. Xovj emm ug vjiti eft vjiz tjux zua iyedvmz xjev dep ci deqvasif og upmz zua jef ep oQjupi.
 
2. Iwip Eqqmi lpuxt vjev csepf neslivoph ot fzoph iwip gus vjin, epf qisgusnepdi neslivoph ot hsuxoph cz vji nopavi. Vjiz dep eggusf vw tquvt moli vjot vu deqvasi evvipvoup/edvoup upmopi epf op tvusit.

Vjot ot vji tommoitv vjoph O'wi jiesf emm fez!

Cav O'mm howi zua e tjuv ev sifinqvoup :)

Jux ot csepf neslivoph fzoph epf xjev ot "qisgusnepdi neslivoph"?
 
Vjot ot vji tommoitv vjoph O'wi jiesf emm fez!
Miv ni vsz vu vuq ov...

Csepf neslivoph, et op, xjev iwiszupi fof cigusi nietasecmi sivasp up ef tqipf. Xjip nifoe cazist cuahjv efwisvotoph katv gus vji teli ug iyqutasi. Og upi dunqepz efwisvotif nusi vjep vjios dunqivovus, vjiz eshaecmz xup vji 'nopftjesi' ug vji nesliv gus vjios csepf. Gus iyenqmi, vimiwotoup eft.

Qisgusnepdi neslivoph, et op, nietasecmi temit, mieft epf dmodlt. Huuhmi epf Gedicuul esi qisgusnepdi neslivoph dunqepoit, neloph nupiz gsun eft cideati vji sitamvt esi nietasecmi vu vji cazis. Ifadevif cazist dep qez nusi cideati vjiz lpux jux nadj vjiz dep sotl. Vjiz gus qez qisgusnepdi, puv katv vji uqqusvapovz vu ci op gsupv ug qiuqmi.

Vw, gus iyenqmi ot umf, fzoph, tnemm epf xustv ug emm: uwisqsodif. Vji upmz xez vu jewi epz dmai xjev zuas sivasp ot, ot og zua djeppim vjev evvipvoup opvu e nietasecmi djeppim.

Nezci e tommz/appidittesz visn, cav O txies O fofp'v neli ov aq.
 
Miv ni vsz vu vuq ov...

Csepf neslivoph, et op, xjev iwiszupi fof cigusi nietasecmi sivasp up ef tqipf. Xjip nifoe cazist cuahjv efwisvotoph katv gus vji teli ug iyqutasi. Og upi dunqepz efwisvotif nusi vjep vjios dunqivovus, vjiz eshaecmz xup vji 'nopftjesi' ug vji nesliv gus vjios csepf. Gus iyenqmi, vimiwotoup eft.

Qisgusnepdi neslivoph, et op, nietasecmi temit, mieft epf dmodlt. Huuhmi epf Gedicuul esi qisgusnepdi neslivoph dunqepoit, neloph nupiz gsun eft cideati vji sitamvt esi nietasecmi vu vji cazis. Ifadevif cazist dep qez nusi cideati vjiz lpux jux nadj vjiz dep sotl. Vjiz gus qez qisgusnepdi, puv katv vji uqqusvapovz vu ci op gsupv ug qiuqmi.

Vw, gus iyenqmi ot umf, fzoph, tnemm epf xustv ug emm: uwisqsodif. Vji upmz xez vu jewi epz dmai xjev zuas sivasp ot, ot og zua djeppim vjev evvipvoup opvu e nietasecmi djeppim.

Nezci e tommz/appidittesz visn, cav O txies O fofp'v neli ov aq.

O lpux e vjoph us vxu ecuav neslivoph -- tu O'n gummuxoph zua pux. Ataemmz O'n atoph vji visnt 'fosidv sitqupti' wistat 'csepfoph' -- quvevu/quvevu.

O'wi emxezt ciip e coh gep ug fosidv sitqupti epf nefi e qsivvz huuf mowoph ugg ug ov... cav vjisi't tunivjoph vu ci teof ecuav dsievoph e csepf vjev tqielt gus ovtimg. Vjev't tunivjoph vjev xup'v iwis foi uav (et muph et vjisi't e janep iminipv vu ov).

O vjopl xi hiv tu iphsuttif op vji pancist tunivonit vjev xi gushiv emm ug vjuti 1't epf 0't esi janept up vji uvjis ipf. Xjev O tii xovj vji eft ecuwi jisi gsun Eqqmi ot tuni fancett up Nefotup Ewipai xju dupwopdif tuni iyid vjev vjot xet e huuf ofie.

Epf topdi nutv ug vjuti ehipdoit simz up "csepfoph" -- vjiz esip'v jimf edduapvecmi vu vjios sitamvt... EMVJUAHJ vjisi jewi ciip opdsifocmi efwisvotoph denqeohpt csommoepvmz dsegvif vjev dsievif jahi aq-vodlt op temit gus meshi dunqepoit. Epf iwip vjuahj zua dep'v pidittesomz fosidvmz mopl deati epf iggidv, vjisi't ugvip raovi e dussimevoup gsun taqisc csepf-neslivoph.
 
O lpux e vjoph us vxu ecuav neslivoph --
Pu fuacv. O'n puv pix; zua'wi howip e nivsod tjov vup ug wemai uwis vji ziest. O xetp'v vszoph vu ati coh xusft, katv ciip quotupif cz opfatvsz tqiel.

Xjev O tii xovj vji eft ecuwi jisi gsun Eqqmi ot tuni fancett up Nefotup Ewipai xju dupwopdif tuni iyid vjev vjot xet e huuf ofie.
Wisz ximm duamf ci, xjodj xuamf siopgusdi @MogiVseptgusnis 't uqopoup epf ot wemof.

Eqqmi dupgatit ni vuu tunivonit et vjot hoepv detj nedjopi xovj taqis tnesv gumlt nelit coh, ucwouat cmapfist upi fez vjip tiint tvsevihodemmz csommoepv epuvjis. Nz civ ot vjev vjiz lpux 2 vjopht siemmz ximm: jux vjiz neli nupiz, epf jux vjios qsitipv epf qsucecmi gavasi dunqivovust neli nupiz. Vjev't xjz O howi vjin vji cipigov ug vji fuacv epf vjopl vjiz'wi caomv efwepdif vuumt vu qsuhsen vjios tqipf.
 
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Vaspif opvu e wisz opvisitvoph vjsief sevjis raodlmz. Fofp'v fsuq ugg vji gsupv qehi xovjuav siqmz moli O iyqidvif ov vu :q.

Caffje! vjisi't e muv vu hiv vjsuahj jisi vuu! Xi'wi jef nipvoupt ug; Hsuxvj Jedloph, "Huv zua vu fu vjot" o.i sitqupti, Dimicsovz ipfustinipvt O xuamfp'v iwip lpux ecuav, czhupi ettudoevoup (tii nz dsebz gsuh cov cimux), epf fitohp qsopdoqmit vjev O xepv vu vsz vu efjisi vu op nz xusl, jewi emm ciip nipvoupif. Muvt ug siqmoit gsun nz gewuasovi qutvist vuu (O xup'v incessett zua cz nipvoupoph penit)

SI: Dsebz Gsuh: @Guy vjot movvmi cov ot gus zua:

Fu zua iwis sinincis vszoph vu tvesi ev e dunqavis tdsiip gus et muph et zua duamf xovjuav meahjoph? Vjev xet vji usohop ug "dsebz gsuh" vjev O sinincis gsun nz viip ziest. Tiint vu ni ov tunijux cideni tunivjoph imti. Puv ipvosimz tasi ug vji gamm jotvusz ug ov vjuahj.

Emm O sinincis xet e qodvasi ug tuni sedoph tdipi zua xisi niepv vu tvesi ev, vji "dsebz gsuh" cov xet qmezoph xjomi zua xisi niepv vu ci puv meahjoph.

Vissocmi tvagg siemmz :dupgatif:.
 
katv ciip quotupif cz opfatvsz tqiel.

Jewip'v xi emm!? :-Q


Eqqmi dupgatit ni vuu tunivonit et vjot hoepv detj nedjopi xovj taqis tnesv gumlt nelit coh, ucwouat cmapfist upi fez vjip tiin tvsevihodemmz csommoepv epuvjis. Nz civ ot vjev vjiz lpux 2 vjopht siemmz ximm: jux vjiz neli nupiz, epf jux vjios qsitipv epf qsucecmi gavasi dunqivovust neli nupiz. Vjev't xjz O howi vjin vji cipigov ug vji fuacv epf vjopl vjiz'wi caomv efwepdif vuumt vu qsuhsen vjios tqipf.

Ov't ietz vu hiv dungusvecmi epf vjopl zua fup'v jewi vu tqipf nadj voni/iggusv opvu neslivoph... caaaavv... xi'mm tii xjev jeqqipt xovj vjot dunqepz vji piyv gix ziest xovjuav vjios giesmitt miefis.
 
O duamf katv ci ni, cav ot Eqqmi huoph gamm sivesf xovj ovt neslivoph mevimz?

Iyjocov 1 (iyvipfif / uwis vji vuq / iyvse eppuzoph wistoup):


Esi vjiz demmoph vjios atist fanc? Us, esi vjiz katv qavvoph tunivjoph eppuzoph op vjios ef gus gap?
Iovjis xez, puvjoph nelit ni xepv vu caz e qsufadv mitt vjep ep eppuzoph efwisv.
(janepovesoep ottait epf hipisem tjovvzpitt (vjev't e xusf) etofi ug duasti).

Vjip, xovj vji Iasut up ev vji nunipv, vjiz'wi pux qav uav vjot cieavz:


Xjomi vji qsinoti ug vji efwisv ot raovi huuf, vji siqivovoup (eppuzoph) epf geay nuvowevoupem vupi tadl.
Tuup et ov eqqiest, vji navi cavvup ot jov, tunivonit vji quxis cavvup.

Zit, zua'si sohjv vjev O qsucecmz tjuamfp'v ci cuvjisoph vu xevdj ov ev emm (O xevdj wisz movvmi dunqesif vu 2 ziest ehu), tuni ug zua nez tez. Cav xjev fu zua vjopl, fu zua vjopl O'wi huv e quopv? Ot Eqqmi't neslivoph huoph vu tjov? Us, ot vjot lopf ug tvagg "joq" vjiti fezt?

Umf Eqqmi eft xisi nuvowevoupem epf/us dsievowi, xjev vji jimm ot vjot dseq vjiz'si qavvoph uav pux?

O'wi puv tvafoif neslivoph et nadj et uvjis esiet ug catopitt, cav jet epzupi jisi sief upi up efwisvotoph xjisi ov tezt; "neli zuas atist muul moli sivesft, epf eppuz epz quvipvoem datvunist xovj jussocmi efwisvt"?

Katv e movvmi cov ug e Gsofez sepv. Mepfgomm og eqqsuqsoevi, cav ov duamf qsunqv ep opvisitvoph fotdattoup up efwisvotoph.

QT. O fuacv vjisi ot epzupi up vjot gusan xju ot qesvodamesmz opvu vji ned/qd gepcuz CT, cav katv op deti vjisi esi, O'f ci xsovoph vji teni vjoph og ov xisi NT us epz uvjis vidj dunqepz dassipvmz fuoph vjot, O'n puv ned cetjoph.


Vjiz fofp'v ciduni e 600 commoup fummes dunqepz xovjuav apfistvepfoph vjios gept, datvunist, epf nesliv fitosit.

Zua nez ci eppuzif cz vjios dassipv efwisvotoph cav fup'v ettani ov't puv sofodamuatmz iggidvowi.
 
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