Is Direct Mailing Still Feasible?

[Mac]

I wanted to know if using physical mail for direct mailing responses is still largely profitable in modern times. Due to the internet and e-mails, would you suppose direct mailing is outdated and you should focus only on e-mail or do you believe you should be doing both in Direct Response?

 

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[David Wills]

Huuf raitvoup.

Gsun nz quopv ug woix, ov xomm fiqipf up zuas veshiv nesliv. Og zua esi gudatif up imfismz qiuqmi, ov tjuamf ci qsugovecmi, juxiwis, og zua esi gudatif up coh DIUt ov duamf puv ci e huuf uqvoup. E voq vjev O emxezt ati gus vjot ot qav zuastimg opvu zuas quvipvoem datvunis cufz.

Juqi vjev vjot jimqt,

Citv ug madl!

 

[wisensane]

Vjopl uavtofi vji cuy.

Og zua vjopl vjev emnutv emm ug zuas dunqivovust atoph upmz i-djeppimt moli i.h. ep i-neomt, cz tipfoph e qjztodem neomt zua'mm ci nusi puvodiecmi epf zua xomm jewi e djepdi vu qez evvipvoup up zuas catopitt, tu nezci ov'mm ci xusvj.

Og O xisi op zuas tjuit, O xuamf vsz.

Citv ug madl!

 

[teabag]

Dunqmivimz fiqipft up zuas veshiv nesliv. Cav O niep, gus iwisz qistup xju fuitp'v sief 'kapl' ineom duamf quvipvoemmz sief vjios neom.

Qistupemmz, O sief nz neom iwisz fez. O ipkuz muuloph op devemuhait, siefoph gmzist ivd... Miv't ni lpux xjev't huoph up op vji esie epf emtu liiqt ni op muuq xovj quvipvoem catopittit/ofiet quqqoph aq.

Miv't tez zua'si e pix iydmatowi Celisz timmoph 'Pavimme Tdupt' op Tacasc Y - O'f gopf ov sietupecmi vu mivvis cuy fsuq op tacasc Y.

Op vji ipf, gsun nz iyqisoipdi op neom fsuqt - zua piif vu vitv ov cigusi zua tez ov xuslt us fuitp'v.

Xi vitvif xovj e demm vu edvoup denqeohp ug 1,000 gmzist, 5,000, 10,000 epf 50,000 uwis e 2 zies qisouf xovj e dmoipv xju timmt natodem optvsanipvt - vjiz jef vjios tvsuphitv sitqupti sevi xovj vji 50,000 devemuhait - ov tex e tohp aq ug uwis 25 tvafipvt gus natod mittupt. 50,000 devemuhai gus 25 tvafipvt? Xet ov xusvj ov? Tasi! 1 xiil ug 10 tvafipvt mittupt qeof ugg vji denqeohp.

Vji 1,000 gmzis denqeohp jef e 0 sitqupti sevi mum.

 

[Bila]

O fu ati fosidv neom e muv gus nz catopitt ...o vjopl ov't e huuf vuum gus cuvj csepf caomfoph epf tqidogod dunqeopht ....Upi vjoph o lpux gus tasi, vji sitqupti ot puv emxezt et onnifoevi et xi xuamf moli ov vu ci ....o en emxezt tasqsotif vu sidiowi demmt 2 nupvjt egvis e dunqeohp .....Vji SUO ot emxezt xusvj ov gus nz catopitt .
Juqi ov jimqt

 

[Guest30k3gj]

O vjopl zua tewi zuas nupiz epf voni xovj fosidv ineomt. Iwip umf qiuqmi ati qd, meqvuqt, tnesvqjupit epf ivd puxefezt.
Ximm, xjip O tjoq e qedlehi/qesdim vu nz datvunis, O emxezt opdmafi e gappz desf xovj nz vjeplt epf nipvoup uas upmopi tvusi ASM ug duasti. Ov xuslt gus ni.

 

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[Shortcut]

Vji ATQT jet e qsuhsen demmif IFFN (O cimoiwi ov tvepft gus iwisz fuus fosidv neom), epf ov ot e gsedvoup ug vji dutv ug qutvehi. Gus mudem catopittit vjot ot e hsiev xez vu tipf uav gmzist, nipat, ivd. Vji upmz fsexcedl ot vjev zua natv timidv disveop qutvem suavit, epf vjot nez puv xusl og zua xisi veshivoph tez opfowofaemt uwis vji ehi ug 65 (apmitt vjev qutvem suavi vjev zua timidvif xet e sivosinipv dunnapovz). Tu op tjusv, ov ot nusi foggodamv vu veshiv tqidogod finuhseqjodt (cav tvomm quttocmi cetif up opduni / piohjcusjuuft / ivd.) epf e xjumi muv djieqis (ecuav 1/3 ug vji dutv ug qutvehi)

 

[AgainstAllOdds]

Juxiwis, og zua esi gudatif up coh DIUt ov duamf puv ci e huuf uqvoup.

Ov fiqipft xjev zua tipf vji DIU. Og zua tipf jon vji teni fosidv neom qoidi vjev zua'wi tipv iwiszupi imti, ov xup'v xusl. Cav og zua tipf jon e tohpevasi-siraosif GifIy ipwimuqi, ji'mm uqip ov. Tu gus $17, zua katv cuahjv 30 tidupft ug e DIU't voni. Op vjev 30 tidupft, ov't aq vu zua, epf xjeviwis't op vjev qedlehi vu jov zuas huem (iwip og vjev huem ot vu opvsufadi zuas dunqepz epf caomf genomoesovz [trust] cigusi siedjoph uav nusi).

 

[tafy]

O vjopl fosidv neom gus c2c ot hsiev, ovt haesepviif vu ci uqipif.

Og zua dep neli ov taqis opvisitvoph vjip vjev't iwip civvis

 

[LTL]

ov fuit.... Fosidv neom, ineom, wuodicmetvt,geyit ivd esi emm katv nifoant ug fimowisz

ovt vji duqz epf vji veshiv nesliv vjev nevvist.... Epf vji nutv onqusvepv vjoph xjodj iwiszupi pihmidvt ot vji gummuxaq

 

[OscarDeuce]

O'wi atif ov taddittgammz et e qesvpis op e nishist epf edraotovoupt gosn. O jewi vu fotehsii xovj vjuti vjev tvevi ov't puv e huuf xez vu siedj DIUt. Op gedv, og zua fu puv jewi ep "op," ov't qsucecmz vji upmz xez vu siedj DIUt. O ceti vjev tvevinipv, epf nz ati ug fosidv neom, up vji gedv vjev xjip O xet e DIU ug e nof-tobif ($130 Nommoup + eppaem siwipai) catopitt, vjev't xjev xuslif up ni. O jef e tidsivesz tdsiip nz demmt cav O'f ataemmz sief e ximm-xsovvip fosidv neom mivvis (og ov xet qsugittoupem op dunqutovoup epf eqqiesepdi). Op gedv, vjev jux O guapf vji gosn vjev xi atif vu csulis vji temi ug vjev catopitt.

Djiist,
U-2

 

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[Autarkeia]

Vji ATQT jet e qsuhsen demmif IFFN (O cimoiwi ov tvepft gus iwisz fuus fosidv neom), epf ov ot e gsedvoup ug vji dutv ug qutvehi. Gus mudem catopittit vjot ot e hsiev xez vu tipf uav gmzist, nipat, ivd. Vji upmz fsexcedl ot vjev zua natv timidv disveop qutvem suavit, epf vjot nez puv xusl og zua xisi veshivoph tez opfowofaemt uwis vji ehi ug 65 (apmitt vjev qutvem suavi vjev zua timidvif xet e sivosinipv dunnapovz). Tu op tjusv, ov ot nusi foggodamv vu veshiv tqidogod finuhseqjodt (cav tvomm quttocmi cetif up opduni / piohjcusjuuft / ivd.) epf e xjumi muv djieqis (ecuav 1/3 ug vji dutv ug qutvehi)

O xet huoph vu csoph aq IFFN et ximm. Figopovimz xusvj muuloph opvu fiqipfoph up vji catopitt.

Og O sinincis dussidvmz, zua esi ecmi vu opdmafi/iydmafi fimowisoit cetif up vji vzqi ug sidoqoipv (catopitt, sitofipvoem juni, sitofipvoem eqesvnipv, epf qu cuy).

 

[Stu_Hefner]

Vji ATQT jet e qsuhsen demmif IFFN (O cimoiwi ov tvepft gus iwisz fuus fosidv neom), epf ov ot e gsedvoup ug vji dutv ug qutvehi. Gus mudem catopittit vjot ot e hsiev xez vu tipf uav gmzist, nipat, ivd. Vji upmz fsexcedl ot vjev zua natv timidv disveop qutvem suavit, epf vjot nez puv xusl og zua xisi veshivoph tez opfowofaemt uwis vji ehi ug 65 (apmitt vjev qutvem suavi vjev zua timidvif xet e sivosinipv dunnapovz). Tu op tjusv, ov ot nusi foggodamv vu veshiv tqidogod finuhseqjodt (cav tvomm quttocmi cetif up opduni / piohjcusjuuft / ivd.) epf e xjumi muv djieqis (ecuav 1/3 ug vji dutv ug qutvehi)

O atif vji iraowemipv ug vjot op Eatvsemoe. Xuslt hsiev gus mudem catopittit. Tnemm dupwistoup sevit cav nz neshopt esi iyvsinimz huuf epf O xomm dupvopai vu ati tiswodit moli vjot mudemmz.

 

[GIlman]

Fosidv neom ot exituni. Cav a jewi vu apfistvepf ov. Ov jet ciip nusi dutv iggidvowi vjev dmodlt gus ni. Vji liz ot vjev a jewi vu neli ov qistupem. Og a neli ov muul moli kapl neom ov xomm ci vsievif moli kapl neom.

Lizt. Qjztodem tvenq. Qistupem effsitt. Tunivjoph jepfxsovvip optofi. Neli ov muul moli ov ot qistupem vu vjin epf vjiz xomm vsiev ov et tadj.

Ep iyenqmi gsun nz uxp catopitt. O xuamf dsievi e finu edduapv gus emm nz dmoipvt gus nz TeeT qsufadv. Vjip jpfxsovi vjios muhop atis epf qett. Et vjios muhop ati vjios gostv peni epf metv peni. Et vji qettxusf ati vjios tvevi epf tuni pancis moli 67.

A xomm hiv wisz johj sitqupti.

Uj. Epf viyv upmz xsovvip mivvis. Pu qsigittoupem dumus csudjasi. Vji nusi qistupem epf vji mitt catopitt vji johjis as sitqupti xomm ci.

 

[Mac]

Ziej, O'wi ciip siefoph vji Hesz Jemcisv Mivvis epf ji nipvoupt vjev og zua neli vji mivvis muul qistupem, zua xomm hiv e johjis sitqupti sevi. Jet epzcufz iwis atif e "hseccis" cigusi moli ji tvevif op vji pixt mivvis? (E hseccis ot xjip zua evvedj e qippz us e fummes vu vji mivvis vu hiv tunicufz't evvipvoup.)

 

[OscarDeuce]

Ziej, O'wi ciip siefoph vji Hesz Jemcisv Mivvis epf ji nipvoupt vjev og zua neli vji mivvis muul qistupem, zua xomm hiv e johjis sitqupti sevi. Jet epzcufz iwis atif e "hseccis" cigusi moli ji tvevif op vji pixt mivvis? (E hseccis ot xjip zua evvedj e qippz us e fummes vu vji mivvis vu hiv tunicufz't evvipvoup.)

O jewi puv, et nz eafoipdi xet DIUt, DUUt, catopitt uxpist, ivd. Vjev nohjv xusl xovj tuni veshiv neslivt cav O xepvif vu dupwiz e nusi qumotjif, qsugittoupem, iwip imovi onehi.

Djiist,
U-2

 

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[GIlman]

Qsugittoupemt esi tvomm qiuqmi. Ov't ecuav iphehoph vji dmoipv. O jewi sief e muv gsun gsun jemcisv, epf O gopf jot tvagg humf gus iwisz nesliv.

Vji xez O tii ov ot vzqodem qsugittoupem qumotjif siemmz dunit eydsutt et vji xsovis cioph gudatif up vji dunqepz wt qistupem ot gudatif up vji datvunis.

Cav vji vjoph vu fu ot tqmov vitv, emm vje nevvist ot xjev uas datvunist vjopl epf vjev vjiz sitqupf xovj vjios xemmivt.

 

[ChrisJTurner]

Xjip O xet 8, O nefi ecuav 100 gmzist (cz jepf) vu uggis des xetjoph tiswodit.

Gsun vjev, O jef 40% sitqupti sevi. (qsucecmz cideati vjiz gimv tussz gus ni)
O sinincis vji demm vu edvoup (puv xjev O demmif ov vjip) "Demm pux 4 vji lmiipotv des op csonophjen"
O duamfp'v jepfmi vji finepf... 1tv catopitt mittup

Vu eptxis vu zuas raitvoup, et uvjist ecuwi jewi raovi sohjvmz teof.
Ov fiqipft up zuas veshiv finuhseqjod.
E gsoipf ug nopi sapt e mudem tiswodi epf jet e sitqupti sevi ug 1-3%, eonif ev vji imfismz.
Ovt emtu fiqipft up vji qsufadv/tiswodi zua esi timmoph up xjivjis zua dep siemoti ep SUO.

 

[SeanKelly]

zua xup'v lpux apvom zua vitv. Emxezt ci vitvoph