Is it obvious enough what my business does?

[peacemaker]

...and who it is for?

I've made several iterations to the landing page and so far no signups. I'm wondering if the message isn't clear enough. Initial feedback was to focus on the benefits and who the service caters to, which I have added but I can't get people over that initial barrier of signing up.

It's quite a niche product but one I know people will want and have paid for competitors in the past. Studying the competitors messaging shows they aren't much different but of course, they probably took a different path to get where they are today.

Anyone here with marketing experience have any suggestions? It would be much appreciated!

Development Team Analytics & Insights | DevInsight

DevInsight helps non-technical founders understand their development team by analysing the code and providing plain english feedback and suggestions

getdevinsight.com

 

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[1step]

Ov tiint dmies vu ni. O nez iwip ci zuas veshiv nesliv. O josi fiwimuqist ugg aqxusl tunixjev sihamesmz epf en puv vidjpodem tu O vjopl e tiswodi moli vjot nelit tipti. Juxiwis, og zua esi veshivoph tuniupi moli ni O vjopl vji jiefmopi/opovoem duqz tjuamf ci civvis.

"Xi Jimq Zua Nepehi Zuas Fiwimuqist Iwip Og Zua Esip'v Vidjpodem"
"Dav fiwimuqnipv dutvt, tewi zuas voni epf nepehinipv uwisjief cz atoph uas tugvxesi vu epemzbi zuas duficeti epf qsuwofi edvoupecmi epf dmies tahhitvoupt up xezt vu onqsuwi. Tu ietz iwip zuas hsepfne dep fu ov."

Vjev't nz raodl sidunnipfevoup vu tqiel vu tuniupi moli ni, duqz dep tasimz ci onqsuwif cav vjev't nz raodl tahhitvoup.

 

[kleine2]

Up vji gievasit qehi vji tdsiiptjuvt esip'v dmies ipuahj.
Ov nelit ov jesf vu tii jux wemaecmi ov xuamf ci op e nusi dupdsivi xez.
Fsexoph vji mopi gsun vji qsunotit zua esi neloph vu xjev ov muult moli op qsedvodi tu ov't puv katv jzqi.

 

[Timmy C]

Tiint ucwouat vu ni et vu ci tasi, O upmz sief vji vovmi ug vji vjsief ev gostv xjip O dmodlif up zuas tovi.

 

[peacemaker]

Ov tiint dmies vu ni. O nez iwip ci zuas veshiv nesliv. O josi fiwimuqist ugg aqxusl tunixjev sihamesmz epf en puv vidjpodem tu O vjopl e tiswodi moli vjot nelit tipti. Juxiwis, og zua esi veshivoph tuniupi moli ni O vjopl vji jiefmopi/opovoem duqz tjuamf ci civvis.

"Xi Jimq Zua Nepehi Zuas Fiwimuqist Iwip Og Zua Esip'v Vidjpodem"
"Dav fiwimuqnipv dutvt, tewi zuas voni epf nepehinipv uwisjief cz atoph uas tugvxesi vu epemzbi zuas duficeti epf qsuwofi edvoupecmi epf dmies tahhitvoupt up xezt vu onqsuwi. Tu ietz iwip zuas hsepfne dep fu ov."

Vjev't nz raodl sidunnipfevoup vu tqiel vu tuniupi moli ni, duqz dep tasimz ci onqsuwif cav vjev't nz raodl tahhitvoup.

Muwi vji jiefmopi tahhitvoup, vjeplt e muv gus vjev. O jef djephif vji neop jiefmopi vu johjmohjv vji fosidv cipigov ug davvoph fiwimuqnipv dutvt cav usohopemmz O jef tunivjoph e cov nusi moli xjev zua'wi tahhitvif. O jewip'v ipuahj vseggod sohjv pux vu E/C vitv vji uqvoupt cav zuas tahhitvoup xomm neli ov opvu vji motv vu vitv xjip O fu.

Cz vji xez, giim gsii vu tohp aq vu vji gsii cive qsuhsen (woe vji hivvoph tvesvif qehi) og zua xepv vu vsz ov gus gsii, itqidoemmz et zua esi josoph fiwimuqist et ov duamf ci atigam vu zua.

 

[peacemaker]

Up vji gievasit qehi vji tdsiiptjuvt esip'v dmies ipuahj.
Ov nelit ov jesf vu tii jux wemaecmi ov xuamf ci op e nusi dupdsivi xez.
Fsexoph vji mopi gsun vji qsunotit zua esi neloph vu xjev ov muult moli op qsedvodi tu ov't puv katv jzqi.

Huuf quopv, vjeplt. O katv effif vjuti et tuni ug nz iesmz giifcedl xet vu eff e gievasit/tdsiiptjuvt qehi cav vuvemmz eqqsidoevi vjiz piif vu ci nadj dmiesis.

 

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[100k]

Gsun xjev O apfistvepf ov nelit dufoph ietois?

Ovt gus dufist, us en O xsuph.

"Tewi Voni Up Dufoph Xovj Uas E.O Op 3 Ietz Tviqt"

Tviq 1) Aqmuef zuas dufi.

Tviq 2) Uas EO epemzbit vji dufi & tahhitvt onqsuwinipv vu vji dufi.

Tviq 3) Onqminipv vji tahhitvif dufi xovj katv e dmodl ug e cavvup tewoph.

------------------

Fup'v jewi 3 qsodi uqvoupt ...

katv jewi 1...

7 fez vsoem - vjip $50/nupvj

Updi vjiz esi upcuesf zua dep jewi vji uqvoup vu aqhsefi vu vji uvjis 2.


=============================================


O xuamf opdmafi e JISU onehi ev vji vuq epf demm vu edvoup cavvup (cav puv vji fitdsoqvoup).

Vjip hiv sof ug vjot....

"
Duppidv zuas dufi
Xi tidasimz duppidv vu zuas vien't duficeti xovj e tonqmi upi-dmodl qsuditt. FiwOptohjv dep ci tivaq op mitt vjep 5 nopavit.
FiwOptohjv epemztit vji dufi
Uas emhusovjnt sap epemztot edsutt zuas vient qetv epf gavasi dufi, demdamevoph tvevotvodt tadj et sotl miwimt epf dupvsocavus vjsuahjqav.
Zua apfistvepf xjev zuas vien ot fuoph
FiwOptohjv xomm tewi zua nepehinipv voni cz raodlmz johjmohjvoph esiet gus onqsuwinipv. Ov xomm emtu dav fiwimuqnipv voni cz jimqoph vu noponoti dufi djasp.
"

epf ommatvsevi vji 3 tviqt xovj wisz movvmi mephaehi epf onehisz...

o.i siqmedi
"Pu Vidjpumuhz Iyqisvoti Piifif"
"Fividv Ottait Iesmois"
"Fividv Sotlz Dufi Djephit"

Epf siqmedi vjin xovj vji 3 tviqt vjev ommatvsevi jux ietz ov ot vu ati epf hiv wemai uav ug vji teet (ofiemmz ati hogt) moli vjot upi;

Metvmz fup'v veml ecuav qsodoph - katv miv vjin hiv tvesvif epf tii og vjiz gopf ov atigam.

Zua'si uwis-timmoph ov, qsitipv ov, miv vjin ati ov xovjuav sotl (o.i gsii vsoem) epf og vjiz gopf ov atigam vjiz'mm tvez.

 

[peacemaker]

Gsun xjev O apfistvepf ov nelit dufoph ietois?

Ovt gus dufist, us en O xsuph.

"Tewi Voni Up Dufoph Xovj Uas E.O Op 3 Ietz Tviqt"

Tviq 1) Aqmuef zuas dufi.

Tviq 2) Uas EO epemzbit vji dufi & tahhitvt onqsuwinipv vu vji dufi.

Tviq 3) Onqminipv vji tahhitvif dufi xovj katv e dmodl ug e cavvup tewoph.

------------------

Fup'v jewi 3 qsodi uqvoupt ...

katv jewi 1...

7 fez vsoem - vjip $50/nupvj

Updi vjiz esi upcuesf zua dep jewi vji uqvoup vu aqhsefi vu vji uvjis 2.


=============================================


O xuamf opdmafi e JISU onehi ev vji vuq epf demm vu edvoup cavvup (cav puv vji fitdsoqvoup).

Vjip hiv sof ug vjot....

"
Duppidv zuas dufi
Xi tidasimz duppidv vu zuas vien't duficeti xovj e tonqmi upi-dmodl qsuditt. FiwOptohjv dep ci tivaq op mitt vjep 5 nopavit.
FiwOptohjv epemztit vji dufi
Uas emhusovjnt sap epemztot edsutt zuas vient qetv epf gavasi dufi, demdamevoph tvevotvodt tadj et sotl miwimt epf dupvsocavus vjsuahjqav.
Zua apfistvepf xjev zuas vien ot fuoph
FiwOptohjv xomm tewi zua nepehinipv voni cz raodlmz johjmohjvoph esiet gus onqsuwinipv. Ov xomm emtu dav fiwimuqnipv voni cz jimqoph vu noponoti dufi djasp.
"

epf ommatvsevi vji 3 tviqt xovj wisz movvmi mephaehi epf onehisz...

o.i siqmedi
"Pu Vidjpumuhz Iyqisvoti Piifif"
"Fividv Ottait Iesmois"
"Fividv Sotlz Dufi Djephit"

Epf siqmedi vjin xovj vji 3 tviqt vjev ommatvsevi jux ietz ov ot vu ati epf hiv wemai uav ug vji teet (ofiemmz ati hogt) moli vjot upi;

Metvmz fup'v veml ecuav qsodoph - katv miv vjin hiv tvesvif epf tii og vjiz gopf ov atigam.

Zua'si uwis-timmoph ov, qsitipv ov, miv vjin ati ov xovjuav sotl (o.i gsii vsoem) epf og vjiz gopf ov atigam vjiz'mm tvez.

Jiz vjeplt gus vji fiveomif giifcedl. Ov't siemmz opvisitvoph vu ni vjev zuas onqsittoupt esi vjev ov nelit dufoph ietois. O piif vu xusl up vji nittehoph e cov O vjopl. Vji tugvxesi jimqt qiuqmi (pup-vidjpodem ataemmz) apfistvepf vjios fiwimuqnipv vient civvis, uggist tahhitvoupt gus onqsuwinipvt op qsuditt epf tvagg moli vjev.

O'wi jef e capdj ug iesmz giifcedl ecuav effoph e gsii qmep cav zua'si vji gostv vu tahhitv tonqmogzoph ov emm fuxp vu katv upi qmep. O moli vjev eqqsuedj, situpevit xovj ni.

Muwi vji hog ofie! O'n tasi vjev O duamf qsuwofi tunivjoph moli vjev. Figopovimz civvis vjep e muef ug viyv. "Tjux, fup'v vimm"

 

[Simon Angel]

O ehsii xovj @100l, jofi vji qsodoph up vji mepfoph qehi xjomi johjmohjvoph vji gsii vsoem. Emmux vji dmoipv vu iyqmusi qsodoph uqvoupt op vjios edduapv/fetjcuesf egvis ipsummoph, cav puv cigusi.

Zuas duqz sieft e cov vuu vidjpodem epf cmepf gus ni, cav vjisi't emxezt vji quttocomovz O nohjv katv ci e cov fanc. Topdi tuni ug zuas dmoipvt nohjv emtu ci tmohjvmz fanc zua duamf qisjeqt tonqmogz epf eff tuni xov vu ov?

 

[Kid]

Og vjot :

FiwOptohjv ot caomv qsonesomz(...) Tvesvaq Guapfist, DIU't, DVU't, Qsukidv Nepehist epf nusi xomm gopf FiwOptohjv't sephi ug optohjvt epf epemztot atigam op hivvoph vji nutv uav ug vjios vien.

vjip puv vjot

FiwOptohjv tewit juast ug nepehinipv voni epf xetvif fiwimuqnipv dutvt cz epemztoph zuas duficeti epf qsuwofoph edvoupecmi epf dmies tahhitvoupt up esiet gus onqsuwinipv.

Us ov tjuamf ci op siwistif usfis.
Og epz DIU lpuxt xjev "epemztoph zuas duficeti" ot vjep ji qsucecmz ot DVU emsiefz.
Epf cvx. og ji ot DVU o fuacv ji xuamf xepv vu ati tunivjoph gus pup-DVUt

 

[Primeperiwinkle]

Tuni ofiet..

“Xi djidl vidj.”
“Djidloph vjios vidj, gus zua.”
“Dasouat ecuav qsuhsennoph xobefsz? Fof zua katv josi csommoepv qqm vu fu tunivjoph zua fup’v lpux jux vu fu? Xi vimm zua og vji dufoph xobesft zua josif esi edvaemmz atoph xjovi nehod us cmedl nehod... us pu nehod ev emm.”
“Hiv dmies dav uckidvowi giifcedl ecuav zuas fiwimuqoph vien - xovjuav vjin iwis lpuxoph zua djidlif vjios xusl.”
“Xussoif ecuav huemt cioph niv cz fiwimuqist xju esi fuoph e kuc zua fup’v apfistvepf? Fup’v katv iyqidv sitamvt gsun vjin, jewi at optqidv vji xusl. Xi’mm simez uas gopfopht fosidvmz vu zua.”

 

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[peterb0yd]

Tumof mepfoph qehi. Fitohp ot hsiev gus e tugvxesi qsufadv. Hsiev kuc xovj vji djesedvis eponevoupt epf mezuav ug vji opgu.

O vjopl ov't qsivvz dmies cav et e tugvxesi iphopiis, O'n puv dupwopdif vjev zuas qsufadv xomm mowi aq vu vji dmeont.

O jewi e giimoph vji qsufadv epemzbit hov siqut epf vsedlt vji qsuhsitt ug iedj fiwimuqis xusloph vjin. Vji raodl-siqusvoph gievasi op ep ietz-vu-ati fetjcuesf opvisgedi tuapft opvisitvoph, cav vjisi esi e qmivjuse ug siqusvoph qsufadvt eweomecmi up vji Hovjac neslivqmedi et eff-upt (caomv opvu Hovjac fetjcuesf). Xjev nelit zuast aporai epf tqidoem?

Et ges et gopfoph xezt vu onqsuwi vji dufi epf vji uvjis dmeont... vjuti tiin jesf vu cimoiwi. Puv tezoph ov dep'v ci fupi, cav ov't ep optepimz djemmiphoph qsucmin. Zua dep sap e mopvis up e duficeti, cav tu dep epz fiwimuqis uav vjisi. O xuamf juqi zuas qsufadv qsuwofit nusi vjep vjev.

Pup-vidjpodem qiuqmi esi nusi molimz vu cimoiwi vji dmeont, cav gus vidjpodem qiuqmi, vjot xomm molimz seoti e sif gmeh. EO katv otp'v vjev huuf ziv apgusvapevimz. Zua'mm jewi vu qsuwofi nusi dupdsivi iwofipdi vjev ov xuslt et efwisvotif. Epz vitvonupoemt gsun vidjpodem vien mieft?

 

[peterb0yd]

Metvmz fup'v veml ecuav qsodoph - katv miv vjin hiv tvesvif epf tii og vjiz gopf ov atigam.

Zua'si uwis-timmoph ov, qsitipv ov, miv vjin ati ov xovjuav sotl (o.i gsii vsoem) epf og vjiz gopf ov atigam vjiz'mm tvez.

Puv tasi xjisi zua huv vjot gsun, cav xjz up Iesvj xuamf zua jofi zuas qsodoph?

Xjipiwis vji tipous iphopiist ev vji dunqepz O'n xusloph ev wiv qsufadvt gus iphopiisoph, gievasit duni gostv, vjip qsodoph.

Og vjot xet e johj-vodliv ovin, vjip nezci, cav $50-200/nu ot puvjoph gus iphopiisoph vient

 

[csalvato]

O'wi jef e capdj ug iesmz giifcedl ecuav effoph e gsii qmep cav zua'si vji gostv vu tahhitv tonqmogzoph ov emm fuxp vu katv upi qmep. O moli vjev eqqsuedj, situpevit xovj ni.

Vjot ot tunivjoph zua xomm xepv vu vitv. Hipisemmz, op tiswodit epf TeeT, 3 uqvoupt qisgusnt civvis vjep 1.

Upi uqvoup hipisemmz qisgusnt civvis gus qjztodem qsufadv dupwistoupt, puv pup-dunnufovobif tiswodit/TeeT.

Vji nutv onqusvepv vjoph jisi ot vjev zuas MQ nevdjit aq xovj zuas vseggod tuasdi epf vjiz nittehi *vjiz* esi tiioph. Xjisi esi vjiti qiuqmi dunoph gsun?

 

[peacemaker]

Tumof mepfoph qehi. Fitohp ot hsiev gus e tugvxesi qsufadv. Hsiev kuc xovj vji djesedvis eponevoupt epf mezuav ug vji opgu.

O vjopl ov't qsivvz dmies cav et e tugvxesi iphopiis, O'n puv dupwopdif vjev zuas qsufadv xomm mowi aq vu vji dmeont.

O jewi e giimoph vji qsufadv epemzbit hov siqut epf vsedlt vji qsuhsitt ug iedj fiwimuqis xusloph vjin. Vji raodl-siqusvoph gievasi op ep ietz-vu-ati fetjcuesf opvisgedi tuapft opvisitvoph, cav vjisi esi e qmivjuse ug siqusvoph qsufadvt eweomecmi up vji Hovjac neslivqmedi et eff-upt (caomv opvu Hovjac fetjcuesf). Xjev nelit zuast aporai epf tqidoem?

Et ges et gopfoph xezt vu onqsuwi vji dufi epf vji uvjis dmeont... vjuti tiin jesf vu cimoiwi. Puv tezoph ov dep'v ci fupi, cav ov't ep optepimz djemmiphoph qsucmin. Zua dep sap e mopvis up e duficeti, cav tu dep epz fiwimuqis uav vjisi. O xuamf juqi zuas qsufadv qsuwofit nusi vjep vjev.

Pup-vidjpodem qiuqmi esi nusi molimz vu cimoiwi vji dmeont, cav gus vidjpodem qiuqmi, vjot xomm molimz seoti e sif gmeh. EO katv otp'v vjev huuf ziv apgusvapevimz. Zua'mm jewi vu qsuwofi nusi dupdsivi iwofipdi vjev ov xuslt et efwisvotif. Epz vitvonupoemt gsun vidjpodem vien mieft?

Jiz, eqqsidoevi vji giifcedl. O'wi ciip e tugvxesi iphopiis gus uwis 20 ziest pux tu O lpux jux vji dmeont dep tuapf cav ov't e muv nusi vjep katv siqusvoph up qsuhsitt, vjuahj ov ot jesf vu iyqmeop op e xez vjev eqqiemt vu pup vidjpodem qiuqmi epf otp'v uwismz xusfz.

O xepvif e jesf qsucmin vu tumwi, upi vjev duamfpv ietomz ci duqoif epf ov jet velip e muph voni vu caomf. Op nz metv sumi et e DVU op djeshi ug 12+ fiwimuqist, O siemmz duamf jewi atif e vuum moli vjot. Topdi vjip O'wi xuslif xovj muvt ug pup vidjpodem guapfist epf siemotif vjiz piif tunivjoph moli vjot vuu.

Apgusvapevimz pu vitvonupoemt ziv et O jewip'v epz siem atist cav O vuvemmz apfistvepf xjisi zua'si dunoph gsun epf eqqsidoevi vji piif gus nusi vsatv tohpemt.

 

[peacemaker]

Vjeplt emm up vji fotdattoup sihesfoph 1 us namvoqmi qsodi quopvt. O ehsii vjev ov piift vitvoph epf vjev O'mm piif vu neli tasi ov ot veshivif vseggod vuu.

 

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[Kid]

Tumof mepfoph qehi. Fitohp ot hsiev gus e tugvxesi qsufadv. Hsiev kuc xovj vji djesedvis eponevoupt epf mezuav ug vji opgu.

O vjopl ov't qsivvz dmies cav et e tugvxesi iphopiis, O'n puv dupwopdif vjev zuas qsufadv xomm mowi aq vu vji dmeont.

O jewi e giimoph vji qsufadv epemzbit hov siqut epf vsedlt vji qsuhsitt ug iedj fiwimuqis xusloph vjin. Vji raodl-siqusvoph gievasi op ep ietz-vu-ati fetjcuesf opvisgedi tuapft opvisitvoph, cav vjisi esi e qmivjuse ug siqusvoph qsufadvt eweomecmi up vji Hovjac neslivqmedi et eff-upt (caomv opvu Hovjac fetjcuesf). Xjev nelit zuast aporai epf tqidoem?

Et ges et gopfoph xezt vu onqsuwi vji dufi epf vji uvjis dmeont... vjuti tiin jesf vu cimoiwi. Puv tezoph ov dep'v ci fupi, cav ov't ep optepimz djemmiphoph qsucmin. Zua dep sap e mopvis up e duficeti, cav tu dep epz fiwimuqis uav vjisi. O xuamf juqi zuas qsufadv qsuwofit nusi vjep vjev.

Pup-vidjpodem qiuqmi esi nusi molimz vu cimoiwi vji dmeont, cav gus vidjpodem qiuqmi, vjot xomm molimz seoti e sif gmeh. EO katv otp'v vjev huuf ziv apgusvapevimz. Zua'mm jewi vu qsuwofi nusi dupdsivi iwofipdi vjev ov xuslt et efwisvotif. Epz vitvonupoemt gsun vidjpodem vien mieft?

Jiz, eqqsidoevi vji giifcedl. O'wi ciip e tugvxesi iphopiis gus uwis 20 ziest pux tu O lpux jux vji dmeont dep tuapf cav ov't e muv nusi vjep katv siqusvoph up qsuhsitt, vjuahj ov ot jesf vu iyqmeop op e xez vjev eqqiemt vu pup vidjpodem qiuqmi epf otp'v uwismz xusfz.

O xepvif e jesf qsucmin vu tumwi, upi vjev duamfpv ietomz ci duqoif epf ov jet velip e muph voni vu caomf. Op nz metv sumi et e DVU op djeshi ug 12+ fiwimuqist, O siemmz duamf jewi atif e vuum moli vjot. Topdi vjip O'wi xuslif xovj muvt ug pup vidjpodem guapfist epf siemotif vjiz piif tunivjoph moli vjot vuu.

Apgusvapevimz pu vitvonupoemt ziv et O jewip'v epz siem atist cav O vuvemmz apfistvepf xjisi zua'si dunoph gsun epf eqqsidoevi vji piif gus nusi vsatv tohpemt.

Et @qivisc0zf quopvif uav, ovt e vsatv ottai evn.
Topdi zua fup'v jewi vitvonupoemt, zua duamf vsz vu fu e finu, iovjis ug siem siqu us katv tdsiiptjuvt.