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Not only that we can. But we should.Can we cultivate the same sense of anticipation and joy for our entrepreneurial projects as we do for our leisure time?
Unless you're a genius, there is no F*cking way in hell you'll be able to excel at something if you're not 100% emotionally invested in that thing.
Business needs to permeate your dreams at night. It needs to always be on your mind.
That's how breakthrough ideas are happening.
Achieving this is relatively straightforward, but you need to understand a bit of neurology:
Humans will always take the path of least resistance. Our minds will always gravitate toward the most entertaining and low-effort thing available to us.
Throw away all the bullshit entertainment that provides you with cheap dopamine, and make your life as boring and as dull as possible.
Business needs to be the most entertaining and exciting thing in your life. This should be your primary source of fun in life.
It takes about 3 weeks for your brain to adapt, but if you do this properly, you will become addicted to work. Once this happens, there is no more stopping.
You won't even care about the end result ($$$), you'll just want to keep working.
Work-life balance is for idiots who don't understand how the mammalian reward circuitry works in the brain.
Working hard, just like lifting weights, should be very fun - in spite of the level of difficulty involved.