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Is raising the price a bad idea?

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JT388

Contributor
LEGACY MEMBER
Joined
Nov 30, 2015
Messages
74
Hello,

I run a digital service that is unique and there is nothing else like it out there, which as a result, has caused quite a lot of success. However the downside is I have no competitors to compare with.

I opened up my website on Squarespace and threw on a price I thought was good (but a little bit low) ($34.99) and put a sign up saying it's at half price right now, and the sale will end on x date (obviously I keep changing the date of sale end sign) I'm doing this to just ensure people that the low price I have is simply an 'opening offer' price. My intention was to do this until I've built a completely custom coded website and platform. 150 billed hours later and the new system is ready for launch. But there is just one hurdle I cant get over.

My question, would the difference between $35 and $50 be big enough to deter those who'd buy the $35 one? The majority of my buyers are purchasing my one time service for their business'.

Things that the new potential buyers will have that the old ones didn't:

-A more 'expensive' experience / feel when ordering their signature
- I am getting a lot of sales through blogs and referrals now vs the sole FB ads I've had previously
-Tons and tons of real, 5 star reviews.
 
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