Kloetenlui
New Contributor
- Joined
- Jan 26, 2019
- Messages
- 8
Rep Bank
$140
$140
User Power: 138%
Hi there,
I just read the book StoryBrand and I really liked it. It asks you to create a story around your brand and make the customer the hero in it. For the brandscript you need to define the biggest thread that prevents the hero from saving the day.
A little background info: We're trying to create a sustainable ecommerce shop. When I tried to buy sustainable stuff, I was overwhelmed by all the infos and in the end I wasn't really sure if my buying decision was a sustainable one. Is plastic really a bad choice if you use the product for a long time? Is wood better even when it gets thrown away? How can I recycle that? Why can't somebody make the process easy to understand? That's what we're trying to do.
So I thought if I feel confusion while trying to shop sustainable goods, others may find themselves in the same place. But is this the MAIN obstacle people face? Or should we focus on something else? If people click on our website they should be able to see at the first glance what problem we're able to solve for them.
It would read something along the lines: "SHOPPING SUSTAINABLE SHOULD BE EASY. WE HELP YOU MAKE THE WORLD A BETTER PLACE!"
Any feedback/ideas?
I just read the book StoryBrand and I really liked it. It asks you to create a story around your brand and make the customer the hero in it. For the brandscript you need to define the biggest thread that prevents the hero from saving the day.
A little background info: We're trying to create a sustainable ecommerce shop. When I tried to buy sustainable stuff, I was overwhelmed by all the infos and in the end I wasn't really sure if my buying decision was a sustainable one. Is plastic really a bad choice if you use the product for a long time? Is wood better even when it gets thrown away? How can I recycle that? Why can't somebody make the process easy to understand? That's what we're trying to do.
So I thought if I feel confusion while trying to shop sustainable goods, others may find themselves in the same place. But is this the MAIN obstacle people face? Or should we focus on something else? If people click on our website they should be able to see at the first glance what problem we're able to solve for them.
It would read something along the lines: "SHOPPING SUSTAINABLE SHOULD BE EASY. WE HELP YOU MAKE THE WORLD A BETTER PLACE!"
Any feedback/ideas?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
Tu O cimoiwi vjisi't e piif vu gomm! 
