For about a month I've been working on a new business. At the start, I was pretty convinced that this is an amazing concept and I am onto something big. I won't go into much detail about the product itself, however, what I can tell is, there already are a lot of big players in that industry and I noticed a huge trend towards sustainability, on both the consumer and seller end in a specific direction. Still, none of those brands are really there yet, I only found one that did the exact same thing I'm trying to achieve, however, they're not even selling online! The biggest difference of my brand compared to other brands would probably be the packaging, I'm looking to make it completely sustainable and recyclable.
Anyway, I started doing a lot more research, called up different manufacturers, etc. and basically found out that you can just private label the product and sell it under your brand. I'm currently building up a following on Instagram and Facebook, later I was planning on funding it on Kickstarter, however, right now I'm wondering whether this even sounds like a good idea to pursue. I know that a successful business doesn't necessarily need to be revolutionary and doesn't have to start without any competition at all, it can have its UVP in something like a better design, better service, functionality, or as in this case also packaging, I'm just confused about the private label part...
Anyway, I started doing a lot more research, called up different manufacturers, etc. and basically found out that you can just private label the product and sell it under your brand. I'm currently building up a following on Instagram and Facebook, later I was planning on funding it on Kickstarter, however, right now I'm wondering whether this even sounds like a good idea to pursue. I know that a successful business doesn't necessarily need to be revolutionary and doesn't have to start without any competition at all, it can have its UVP in something like a better design, better service, functionality, or as in this case also packaging, I'm just confused about the private label part...
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