I joined the fastlane forum a year ago after reading MJ's book but just have read not interacted (I'll need to go make an introduction 😀) A big issue holding me back was I couldn't think of an idea that filled a need but also one I felt would be exciting to go for the long-haul. An excuse, but a roadblock for me. I did research on industries and such, but nothing stuck.
I decided to put this idea out into the world here because everyone is open here & will tell you straight while friends and family usually won't.
Idea:
Yesterday, my wife and I went and picked up some In N' Out Burger for dinner, we had received in the mail a coupon for a free burger since we just moved into the neighborhood in Allen TX (welcoming burger gift if you wish). While there I thought, "It would be cool if every-time you enter a store you enjoy, you get automatic notifications for coupons/discounts on stuff you like." I ran it by my wife as she is actually pretty straightforward and tells me many ideas I have are bad. (For example, one time I had an idea for "scented" cars, just like when a nice perfume walks by it's awesome, what about when a car drives by you....not bad right?.......)
But she said the coupon idea actually might work.
How it would work.
You walk into , for example, Starbucks, using gps tech, your phone knows where you are & sends you a notification alerting you to $2 off your latte. Great! You walk out, notifications clear automatically. Walk into Old Navy, now a sale on jeans, $10 off. Just what I was looking to buy!
Are coupons a Slowlane thing, yes. Most Americans are in the Slowlane/Sidewalk so there's a market. It solves the need of:
1) Keeping track of paper coupons
2) Keeping track of those email coupons you get
3) Annoying to sort through a waste of new and old coupons, all on app would be up-to-date.
It can also help retailers avoid showroomers as most women (sorry ladies) would rather save 25% those jeans they want, rather than save their money because they actually feel like they're are losing out on something special. I know because my wife expressed this sentiment to me (of course not all women!)
Business model would be commission/lead gen. No ads.
I just found another app, Shopular, that does something pretty similar, so I'm going to test their app and find deficiencies. i don't believe they've marketed themselves well, but the app gets good reviews and they just secured funding (of course not always a sign it's a flourishing company, see Groupon.)
What do you think, be as brutal as you like. thanks!
I decided to put this idea out into the world here because everyone is open here & will tell you straight while friends and family usually won't.
Idea:
Yesterday, my wife and I went and picked up some In N' Out Burger for dinner, we had received in the mail a coupon for a free burger since we just moved into the neighborhood in Allen TX (welcoming burger gift if you wish). While there I thought, "It would be cool if every-time you enter a store you enjoy, you get automatic notifications for coupons/discounts on stuff you like." I ran it by my wife as she is actually pretty straightforward and tells me many ideas I have are bad. (For example, one time I had an idea for "scented" cars, just like when a nice perfume walks by it's awesome, what about when a car drives by you....not bad right?.......)
But she said the coupon idea actually might work.
How it would work.
You walk into , for example, Starbucks, using gps tech, your phone knows where you are & sends you a notification alerting you to $2 off your latte. Great! You walk out, notifications clear automatically. Walk into Old Navy, now a sale on jeans, $10 off. Just what I was looking to buy!
Are coupons a Slowlane thing, yes. Most Americans are in the Slowlane/Sidewalk so there's a market. It solves the need of:
1) Keeping track of paper coupons
2) Keeping track of those email coupons you get
3) Annoying to sort through a waste of new and old coupons, all on app would be up-to-date.
It can also help retailers avoid showroomers as most women (sorry ladies) would rather save 25% those jeans they want, rather than save their money because they actually feel like they're are losing out on something special. I know because my wife expressed this sentiment to me (of course not all women!)
Business model would be commission/lead gen. No ads.
I just found another app, Shopular, that does something pretty similar, so I'm going to test their app and find deficiencies. i don't believe they've marketed themselves well, but the app gets good reviews and they just secured funding (of course not always a sign it's a flourishing company, see Groupon.)
What do you think, be as brutal as you like. thanks!
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