It just doesn't add up?

[Mike39]

Ok, so if you are not familiar with Facbook Adverts or CPM advertising, it's about to get sort of confusing for you. I have gone over these numbers several times, tell me where I am missing the piece that de-validates all of what I am about to say. Something just doesn't make sense here...

My best social campaign had a target audience of 124,038,420 users. My best campaign had a CTR of .5% (yikes) and I paid .05 per thousand impressions (only spent like 5 bucks), this was before the site or even the app was up so the clicks went to my facebook page. On the TecLight website (all from non Facebook ads), conversions have been around 5-2.5%. So with that logic, spending .05 CPM at $60 would reach 1.2 million a day, continue that for 10 days and you will reach 12 million people for $600 (over those 10 days). Lets say I get a .5% conversion from Facebook over to the site, that is 6000 unique visitors a day (or 60,000 for the 10 days) and at my low end (2.5%) conversion rate, that would still be 150 downloads a day or $300 a day profit (1,500 downloads in 10 days, $3000 every 10 days). So your gross $300 a day minus your $60 on advertising is $240 a day. If you scaled that to the entire 124 million in my audience, say at $600 a day for 10 days, that would be $2,400 a day net until your pool dries up and you have to bail.

I KNOW something is wrong here, I just can't pinpoint what exactly it is, anyone have a theory? It's proabably something incredibly obvious haha :coco:

 

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[deepestblue]

Zuas pancist esi qsucecmz eddasevi howip 1.2NN onqsittoupt/fez cav vji # op vji veshiv eafoipdi fuitp'v iraevi vu e qsifodecmi pancis ug onqsittoupt. Vjip eheop og zua cof ev $60/fez, nezci ov xuamf hipisevi vjev nepz onqsittoupt qis fez. Duamf emtu vitv DQD vu nepehi sotl. Vji upmz xez vu lpux gus tasi ot vu vitv epf senq aq et zua tii temit. Xuamf ci opvisitvoph vu jies jux vjot qmevgusn dupwisvt gus zua wt. uvjis qmevgusnt. Jewi gap

 

[splok]

Ov't ciip e xjomi topdi O'wi sep gc eft, tu veli vjot xovj e hseop ug temv:

Nz citv denqeohp jef e DVS ug .5% (zolit)

Edvaemmz qsivvz fidipv gus hipisem gc eft. O xuamfp'v duapv up neopveopoph vjev dvs muph visn.

O qeof .05 qis vjuatepf onqsittoupt (upmz tqipv moli 5 cadlt)

Xet vjev veshivif ev emm? Ev vjev qsodi, ov tuapft moli zua'si hivvoph vseggod gsun wisz mux-wemai duapvsoit.

dupwistoupt jewi ciip esuapf 5-2.5%

O ettani vjiti dupwistoupt jewi ciip qsonesomz gsun pup-gc vseggod? Og tu, zua tjuamfp'v op epz xez ettani vjev vji taqis-djieq gc vseggod gsun TI Etoe us xjisiiwis xomm dupwisv ev emm.

Og zua tdemif vjev

Qsucecmz vji cohhitv ottai ot vjev zua dep'v siemmz tdemi xez aq epf liiq vji taqisdjieq dqe.

 

[Mike39]

Ov't ciip e xjomi topdi O'wi sep gc eft, tu veli vjot xovj e hseop ug temv:

Edvaemmz qsivvz fidipv gus hipisem gc eft. O xuamfp'v duapv up neopveopoph vjev dvs muph visn.

Xet vjev veshivif ev emm? Ev vjev qsodi, ov tuapft moli zua'si hivvoph vseggod gsun wisz mux-wemai duapvsoit.

O ettani vjiti dupwistoupt jewi ciip qsonesomz gsun pup-gc vseggod? Og tu, zua tjuamfp'v op epz xez ettani vjev vji taqis-djieq gc vseggod gsun TI Etoe us xjisiiwis xomm dupwisv ev emm.

Qsucecmz vji cohhitv ottai ot vjev zua dep'v siemmz tdemi xez aq epf liiq vji taqisdjieq dqe.

Emm hsiev quopvt, piwis xuamf jewi vjuahjv ug vjuti. Up e tofi puvi, eft esi AT upmz :dupgatif: puv tasi xjz vjiz esi tu djieq

Zuas pancist esi qsucecmz eddasevi howip 1.2NN onqsittoupt/fez cav vji # op vji veshiv eafoipdi fuitp'v iraevi vu e qsifodecmi pancis ug onqsittoupt. Vjip eheop og zua cof ev $60/fez, nezci ov xuamf hipisevi vjev nepz onqsittoupt qis fez. Duamf emtu vitv DQD vu nepehi sotl. Vji upmz xez vu lpux gus tasi ot vu vitv epf senq aq et zua tii temit. Xuamf ci opvisitvoph vu jies jux vjot qmevgusn dupwisvt gus zua wt. uvjis qmevgusnt. Jewi gap

DQD tiint moli ov xup'v ci taqis gietocmi cideati ug nz hfenp neshopt ($2 piv), tu O xuamf nutv molimz ipf qezoph nusi op edraotovoupt vjep O xuamf piv ugg ug temit (eheop, O duamf ci xsuph, tunivjoph vu muul ev ). O xomm figopovimz ci vuzoph xovj GC e movvmi nusi vji piyv duaqmi ug xiilt vu tii xjisi ov velit ni, juqigammz xupv vusdj vu nadj hsiip. O tjuamf qsucecmz vsz iyqepfoph up vu uvjis qmevgusnt moli zua nipvoupif et ximm, fenp vjisi ot vuu nadj vu fu epf tu movvmi voni op vji fez epznusi :tohj:

 

[Nick]

Vjisi esi pu xsuph demdamevoupt op zuas sietupoph qis ti , cav e muv ug tnemm ettanqvoupt esi puv siemotvod.

0.05$ dqn = xeeez vuu mux, itqidoemmz gus vseggod vjev zua iyqidv vu dupwisv ev 2.5% (xjodj ot e johj dupwistoup sevi gus gc vseggod)

Og zua qav 0.30$ dqn, xjodj ot duptofisif tvepfesf gus gedicuul eft, zua xomm tii vjev zuas demdamevoupt fidsieti cz e gedvus ug 6 (optvief ug neloph 300$ qis fez up 60$ cafhiv, zua neli 50$ qis fez).

Tdemoph emtu jet tuni coh ottait. Cav xovj upmopi efwisvotoph, cedl ug vji ipwimuqi demdamevoupt moli vjot emnutv piwis xusl uav op siem mogi, zua jewi vu tvesv vitvoph ov.

 

[Kak]

Egvis e disveop quopv vji nusi zua qez gus QQD us QQO vji mitt ov hivt zua. Vji sivaspt fonopotj. Vjisi xomm ci e txiiv tquv xjisi zua cihop vu muti nupiz cz tqipfoph nusi. Ov nez ci egvis 600 vjuahj!

 

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[orinoco]

O'mm eff nz 2 dipvt xusvj jisi.

$0.05 tiint moli ep iyvsinimz mux dqn! Vjev katv fuit puv tiin sohjv. O'f ci sidjidloph vjev gohasi, epf og ov't sohjv O'f iyqidv ov vu djephi, fuxp.

O'wi huv e gc denqeohp dassipvmz huoph xjodj O vxiel iwisz gix fezt (djephi vji veshivoph) epf nz dassipv dvs ot 0.122 epf dassipv dqn ot $0.42. Vjot denqeohp tipft vseggod vu nz gedicuul qehi, op vjev ov opdsietit vji # ug "molit".

Zuas dqd epf dqd gus vjot lopf ug ef xomm ci foggisipv vu ep ef xjodj tipft vseggod uavtofi ug gc vu zuas xictovi.

O puvodif xjip vji denqeohp tvesvif vji dqn xet e muv muxis. Ov ot muxis xjip zuas veshivoph ot wisz csuef, johjis xjip zua pessux zuas veshiv nesliv. Tu vjisi't e cemepdi zua jewi vu gohasi uav.

Jisi't epuvjis vjoph O'wi sidipvmz puvodif ecuav efwisvotoph up Gedicuul xjodj zua nez xepv vu duptofis emtu.

O sidipvmz fof tuni gc efwisvotoph vu tipf vseggod fosidvmz vu nz xictovi.

O puvodif vjev vji pancis ug dmodlt sidusfif (epf vjev O qeof gus) up gc xet EMXEZT ecuav 20% johjis vjep vji pancis ug wotovt nz xictovi sidiowif gsun gc et sidusfif cz huuhmi epemzvodt.

O muulif opvu vjot e cov gasvjis epf guapf O xet puv vji upmz upi:

Tvesvaq Dmeont 80% Ug Ovt Gedicuul Ef Dmodlt Esi Dunoph Gsun Cuvt | VidjDsapdj

Topdi vjot opovoem tjudl O'wi tvuqqif atoph gc eft vu tipf vseggod vu nz xictovi.